Drive Conversions With Intelligent On-Site Messaging

Onsite messaging, or OSM, is a feature that websites can use to alert customers about any deals, promo codes, and discounts and nudge them to become subscribers or stay longer on the website.

Onsite messaging is enabled on your website and often includes pop-ups and banners.

Using the on-site messaging feature of MoEngage, you can create contextual campaigns for your website personalized for each consumer and improve overall Customer Engagement.

You can use a platform like MoEngage, which offers OSM or on-site messaging integration for your website.

To begin with, ensure that you are on the default billing plan of MoEngage so that the OSM can be implemented for your subscribers and non-subscribers.

Furthermore, the on-site messaging SDK needs to be integrated into your website before you launch any campaign.

Once this is done, you can use the MoEngage dashboard to create OSM campaigns that engage all your website visitors.

As the website owner, you have complete control over OSM campaigns. You can decide which customers to show what and for how long! This is why onsite messaging, if implemented correctly, can improve your overall website engagement.

On-site messaging differs from website push notifications, which are often subscribed to and rarely personalized according to the customer’s buying journey.

On the other hand, with on-site messaging marketing campaigns, you can increase the time spent on the website, offer to up-sell or cross-sell products, and even grow your email subscriber base.

You can reduce your cart abandonment rate and improve up-sell and cross-sell opportunities with on-site messaging campaigns using MoEngage.

For example, you can score that extra sale by creating scarcity-related alerts or pop-ups. You can also get back your customer’s attention by creating an alert about the best-selling item or offering a special discount.

Overall, with MoEngage’s on-site messaging, you can:

- Send targeted offers to buyers who are at risk of cart abandonment.
- Use personalized pop-ups that are conversion optimized.
- Run multiple campaigns simultaneously to encourage faster conversions.

Step 1: Log into MoEngage dashboard.
Step 2: Navigate to Campaigns => All Campaigns page.
Step 3: Search for the campaign type - “On-site messaging.”
Step 4: Click on the ‘Create’ button for On-site messaging.

Before starting the campaign, you can select the type of template you’d want to use. In MoEngage, you can customize the templates completely with the HTML editor.

Step 5: Segment your customers by selecting ‘Trigger Actions.’
Step 6: Select the pages where you want to show the campaign or message.
Step 7: Select your audience based on who you want to target.
Step 8: Once you have selected your audience, it's time to work on the template.

You can choose from the templates provided or upload your own.

Step 9: Select your display settings and test the campaign.
Step 10: Define the campaign schedule, conversion goals, priority, and delivery controls that will be useful for campaign sending.

With MoEngage, you can engage with your website visitors with relevant on-site messages. These on-site messages can include a compelling CTA, personalized product recommendations, offers, and discount codes via pop-ups and banners and help convert your visitors into paying customers.

With the help of MoEngage on-site messaging campaigns, you can either choose to automate your push messages based on the website pages (landing pages, pages visited, emails viewed, last brought products and services, purchase intent, and more) or you can use onsite messaging to automate Customer Engagement at multiple points in the customer’s journey through predefined workflows.

You can create varied on-site messaging campaigns that help you keep your consumer interested and build a pipeline for your brand. You can use MoEngage on-site messaging for:

- Announcements: You can use it to broadcast a message across your website, for example, discount offerings, wishlisted product in-stock updates, and more.
- Promotions: You can also use on-site messaging to promote certain products/services and drive your customers towards a purchase decision.
- Exit intent pop-ups: You can use pop-ups to re-engage users who are about to drop off or even for cart abandonment.