Product Announcement: Convert Website Visitors Into Buyers With On-site Messaging

On-site messages are becoming an integral part of any user’s online shopping experience. Once a user lands on a website, marketers try to engage and retain these users. The focus is on converting website visitors to paying customers – personalized on-site messages help them achieve this.  Today more and more marketers use on-site messaging to […]

Introducing Real-time Triggers and Exit Intent Notifications

Priscilla, while shopping, starts adding items to the shopping cart only to be distracted by a kitten playing next to her. She promptly forgets about whatever it is she was thinking of buying, plays with the kitten for a while, then exits the app.

Like Priscilla, nearly 77% of your users exit the app without completing a purchase. However, it is the onus of marketers to identify users like Priscilla and engage with them in these mobile-moments to bring them back and complete the transaction.


However, engaging users in REAL-TIME during their micro-moments is hard. Limitations in technology and connectivity issues typically crutch marketers’ efforts to reach users in time, affecting engagement.

These are some of the concerns marketers share with us in our conversations. At MoEngage, we make these concerns our own.

In our quest to help marketers better their chances at converting mobile app users, we have created Real-time Triggers.

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Introducing MoEngage Segmentation v2.0: Industry’s most advanced segmentation engine


Segmentation is at the heart of MoEngage from the start because helping brands deliver personalized experiences is the essence of everything we do at MoEngage. Today, we are proud to announce the launch of Segmentation V2 – industry’s most advanced segmentation engine. The new segmentation engine allows marketers to explore every use case possible. The […]