MoEngage + Apxor: Create Persuasive Campaigns for Onboarding and Adoption

  • UPDATED: 21 November 2023
  • 3 min read

Reading Time: 3 minutes

We’re excited to announce that we’re partnering with Apxor, the world’s first no-code app adoption and growth platform. This strategic partnership will help you create more persuasive campaigns by tying your onboarding and adoption activities to in-product messaging.

What is Apxor?

Apxor helps product managers and growth marketers set up and run product experiments easily without creating a dependency on release cycles. You can create, monitor, and analyze campaigns to figure out what works best for your product users. Apxor helps you set up smart nudges like tooltips, coach marks, spotlights, and more. With this, you can create onboarding walkthroughs, personalized product tours, and contextual new feature discovery nudges.

How to use Apxor with MoEngage for onboarding and adoption

Use MoEngage to bring people to your app via push, email, SMS, or social, and Apxor to guide them through the optimal conversion path via nudges, tutorials, and more. Analyze campaign data across MoEngage and Apxor to optimize your onboarding and adoption activities. Here are some examples of this partnership in use:

Create personalized onboarding journeys

Find out how many users have downloaded your app but not opened it using MoEngage. Create a custom segment and send out personalized push notifications to encourage users to open your app.

Once they’re inside, use Apxor to launch onboarding tutorials that showcase your key functionalities and help users understand your value proposition.

Take, for example, a food delivery app that has used MoEngage segmentation to identify users who dropped off without placing a food order. This app can send out personalized push notifications (via MoEngage) to bring users back to the app, and then use Apxor to launch onboarding tutorials, taking them through the most exciting food items.

Move users down the funnel

Use MoEngage’s user path analysis to find out where your users are dropping off the most, indicating that your users could need some extra information at this stage to proceed forward. Acting on this insight, use Apxor to fill the gap by placing contextual nudges that give information to your users, incentivizing them to move to the next step.

Take, for example, a retail app that notices high drop-offs at the checkout stage using MoEngage’s user path analysis. The app could then show users a contextualized nudge using Apxor, saying ‘No Shipping Charges for your area,’ incentivizing them to check out.

Move users down the funnel
Identify drop-offs and onboard them with contextual campaigns

Convert and retain users likely to churn

Use MoEngage’s predictive segmentation to identify users who’ve been hibernating for too long and are most likely to churn. Send them an email or SMS announcing new features, the latest arrivals, or changes in subscription plans. Then use Apxor’s in-product tooltips or coach marks to introduce them to the latest updates.

Take, for example, an EdTech app that uses MoEngage’s predictive segmentation to identify students who haven’t attended a course in a while. This app can send out an email announcing an exciting new course and then set up coach marks using Apxor to introduce them to the new courses.

Upsell and cross-sell with targeted recommendations

Analyze your user’s behavior with MoEngage to identify purchase trends and champion customers. Personalize your messages with MoEngage, and use Apxor to deliver them at the right moment, encouraging them to discover upsell or cross-sell benefits.

A BFSI app, for example, could use MoEngage’s behavioral analysis to identify those users most likely to invest in mutual funds. Send these users contextualized recommendations via Apxor, encouraging them to start investing instantly.

Upsell or cross-sell for greater adoption
Create adoption campaigns to upsell or cross-sell to your loyal customers

How to enable the MoEngage-Apxor integration

This is an exciting partnership that will help you create persuasive campaigns for contextualized onboarding and adoption. Use MoEngage to analyze user behavior or preferences and send out campaigns via email, push, SMS, or other channels, bringing them to the app. Then, incentivize engagement and retention using Apxor’s contextual nudges, tooltips, onboarding workflows, and more.

To enable this integration, you can contact us or schedule a demo.



Further Reading

  1. Achieve Real-time Website Personalization With Intelligent Marketing Automation
  2. An Intelligent Path Optimizer to A/B test your Flows
  3. Ayopop brings back 55% of dropped-off users using Sherpa
  4. Engage your users better via email