The depth of Segmentation in MoEngage allows you to group users at unparalleled levels of granularity.
It enables messaging that is tailored to their specific attributes such as age, gender, demographics, location, brand affinity, and more. The ability to define nuanced segments based on these attributes and user behavior across touchpoints lets you create highly contextual campaigns for maximum engagement.
If your business has offline presence or a storefront, your users still expect you to know when they shop there. MoEngage lets you integrate offline-online data to achieve a holistic view of your users.
Import offline customer lists to continue engaging them based on their preferences, buying patterns, and behavior. Timely communication relevant to the users’ context will lead to higher conversion rates, and thereby, revenue.
In addition to creating highly detailed user segments, you can also analyze their behavior. Custom Segment Analysis gives you insights into segments including their behavioral trends, conversion funnels, and retention cohorts.
You can further slice, dice and filter the data to the most granular levels. This can help you discover overlaps between segments and uncover upsell and cross-sell opportunities.
"MoEngage’s critical knowledge and expertise on email marketing have helped us improve not only our email deliverability by 90%, but also increase our conversions by 5%."Anuj Ranka
VP, Performance Marketing
"Customer journeys are becoming more dynamic and interconnected in nature. MoEngage Flows helps us seamlessly integrate push notifications, email, and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."Holy Theodore
Senior Digital Marketing Strategist
"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification, and In-App"Marc Mallolas
Head of Marketing &
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