Automating Segmentation With
RFM Analysis

Using predictive segments to create customized RFM models,
without errors and on-demand.

Personalize at scale through Segmentation

To personalize your marketing initiatives at scale, segment your users into like-minded groups based on behavior, brand preference, spend pattern etc. Narrow down customer needs and expectations to target your marketing spend accurately.

Eliminate errors with RFM Automation

Your regular segmentation process has been working well for you. So, why change now? To minimize errors that are in-built in manual processes. With automation, the volume of data to be processed and oversight are no longer concerns to create the right segments.

Customize RFM models on the go

Need to run an RFM model on behavioral trends for the past fortnight? One month? Last six months? No problem. You can select your own timeline for your reports using our flexible system. What is more, you can also study customer transitions from one segment to another and target your marketing initiatives accordingly.

Customize RFM models on the go
Make decisions based on facts, not hunches

Make decisions based on facts, not hunches

What is your segmentation model really based on? Hunches or data? Are you sure all your hunches are valid? RFM modeling removes these doubts by segmenting users based on real time data.

Remove sampling risks through predictive segments

Afraid of missing out useful customer behavioral patterns while making decisions? Our systems help analyze and create segments for you at a hyper-user level. We don’t sample the data set, helping you create that unique experience for each of your customers.

Let our product experts explain how you can achieve better ROI.

Why Customers Trust MoEngage

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"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."

Pranav Agrawal
Pranav Agrawal
AVP - CRM Head

"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."

Jonathan Abrahamson
Jonathan Abrahamson
VP Digitization
Deutsche Telekom
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"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."

Holy Theodore
Holy Theodore
Senior Digital Marketing Strategist
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"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."

Nachiketa Arya
Nachiketa Arya
Product Manager for Engagement
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"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Tarun Babbar
Growth Marketing
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"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Mar Mallolas
Marc Mallolas
Head of Marketing &
Business Intelligence,

Recognized By Industry Leaders

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