Personalized web experience, for every customer
One size never fits all. Offer an exclusive, one-on-one experience to customers when they visit your website.
Personalize at scale
- Show banners and content that change dynamically, based on the historical behavior of the visitor. Whether it’s offering discounts to price sensitive customers or recommending premium products to loyal customers - the possibilities are endless.
Iterate and grow faster
- You can go beyond personalizing banners and content. With MoEngage you can even personalize page layouts for different sets of visitors. Measure the performance of each page layout, iterate, and improve conversions.
Personalize at scale
Iterate and grow faster
What top brands say about MoEngage
engagement with segmentation
Being in the competitive home-sharing market, it's imperative to provide a personalized and consistent experience to users across channels. MoEngage's smart segmentation and personalization suite enabled us to improve campaign targeting, and ultimately boost conversions.
Straight from the editor’s desk
Here are some actionable resources on Website Personalization that we've curated for you
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Frequently asked questions
What is Website Personalization?
Web personalization is the process of designing and developing the best possible personalized website experience (UX) for each customer. Personalization on websites is done based on the customer’s needs and desires. For example, e-commerce personalization tools send timely messages on offers, push notifications, product recommendations, and more.
What is personalization in web content management?
Web content personalization or customization collects customer data to deliver highly relevant content based on the customer’s needs, desires, and interests. Content personalization ranges from showing targeted call to action to landing pages based on geographic or industry-specific segments.
How do you implement personalization?
Here’s how you can implement a successful personalization campaign:
- 1. Collect Data
Start collecting customer data at every single touchpoint across the buying journey. Track metrics like notifications delivered, email received, URL clicks, abandoned cart data, even purchase history, etc.
- 2. Segment customers
Based on the data collected, segment customers into different consumer profiles. Curate and send personalized messages that are highly relevant to each of these consumer profiles. Use e-commerce personalization tools, optimization tools, etc., for better results.
- 3. Target across channels, platforms, and sites
Send personalized messages across all channels and platforms including email campaigns, social media ads, web push notifications, third-party ads, etc.
- 4. Reach customers at every touchpoint
Ensure personalized messaging hits every stage of the digital customer journey.
- 5. Frequently update and refine
Continuously review and optimize the personalization process for better results.
What is personalized experience?
Personalized experience on websites means producing tailored services and unique experiences to meet customers’ needs and desires.
Why is website personalization so important?
- ⎯⎯ Deliver highly relevant content and product recommendations thereby increasing conversions.
- ⎯⎯ Nurture prospects and customers by building one-to-one relationships.
- ⎯⎯ Develop better interactions with customers to generate qualified leads.
How to create a website based on personalization?
While creating a personalized website, you should change various elements to match the needs and interests of your customers.
- 1. Headlines
Customize your headlines, subheadings, and the hero image for different customer categories. Change these elements based on geographies, industries, and other attributes.
- 2. Call-to-action
Personalize your CTAs based on the visitors who fit your target customers. For example, you can change the CTA on your blog to encourage the reader to sign up for a trial.
- 3. Customer testimonials and logos
You can tweak the customer testimonials and displayed logos to match your customer preferences. For example, customers from the tech industry can see customer testimonials from technology companies.
- 4. Featured blog posts
Recommend blog posts and resources related to the customer’s previous behavior.
How does website personalization work?
A personalized website experience helps you increase customer retention and brand loyalty. Through web content personalization, you can show your customers that you understand and value them. And it goes without saying that when you show customers what is relevant and engaging to them, they will spend more time on your website.