Omni-channel Marketing Strategies to Help You Grow Your ROI

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According to Forbes, the value of mobile commerce is expected to grow by 37% by the end of this year. Google suggests that 90% of customers switch between screens to complete tasks, using an average of three different combinations every day. All of these indicate that having an omnichannel marketing strategy is not a luxury, but a necessity for brands in today’s digitally connected world.

What is Omni-channel Marketing?

Simply put, omnichannel marketing means that your brand has a presence across multiple online(website, app, social media, email, SMS, WhatsApp) and offline(retail store, events, call-center) channels and you offer a seamless customer experience across these channels.

Here’s an example of a positive omni-channel marketing experience for a customer:

Why Does Your Business Need an Effective Omnichannel Strategy?

According to a study, companies with an effective omnichannel engagement strategy retain 89% more customers than others. Also, 71% of in-store shoppers say that smartphones are important for their in-store experience. But that’s not all. According to Esteban Kolsky, 13% of your dissatisfied customers will share their feedback with others. Further, while 67% of customers mention bad experiences as a reason for churn, only 1 out of 26 unhappy customers complain – the rest might just leave.

Furthermore, do check out why you need Omnichannel Marketing.

If winning and retaining customers is a priority for your organization, now’s the time to take a closer look at your omnichannel strategy and level up.

Learn More About Omnichannel Marketing in Our Webinar

In a webinar, Nalin Goel, the VP of Product Development, and I discussed ways to drive growth using omnichannel engagement strategies.

In this webinar, we discussed:

• The need for an Omni-channel marketing strategy
• A single view of the customer: A 360-degree view of customers’ lifecycle
• Driving significant ROI through Omni-channel marketing
• How ML and AI can boost your Omni-channel metrics

Take a look at the webinar presentation below: