Where Are You With Your Omni-channel Marketing Strategy for 2019?

By akshatha-kamath
23 September 2019

According to Forbes, the value of mobile commerce is expected to grow by 37% by the end of this year. Google suggests that 90% of users switch between screens to complete tasks, using an average of three different combinations every day. All of these indicate that having an omnichannel marketing strategy is not a luxury, but a necessity for brands in today’s digitally connected world.

What is Omni-channel Marketing?

Simply put, omni-channel marketing means that your brand has a presence across multiple online(website, app, social media, email, SMS, WhatsApp) & offline(retail store, events, call-center) channels and you offer a seamless user experience across these channels.

Here’s an example of a positive omni-channel marketing experience for a user:

Positive Omni-channel User Experience | MoEngage

Why Does Your Business Need an Effective Omni-channel Strategy?

According to a study, companies with an effective omni-channel engagement strategy retain 89% more customers than others. Also, 71% of in-store shoppers say that smartphones are important for their in-store experience. But that’s not all. According to Esteban Kolsky, 13% of your dissatisfied customers will share their feedback with others. Further, while 67% of customers mention bad experiences as a reason for churn, only 1 out of 26 unhappy customers complain – the rest might just leave.

If winning and retaining customers is a priority for your organization, now’s the time to take a closer look at your omni-channel strategy and level-up for 2019.

Learn More About Omni-channel Marketing in Our Webinar

In a webinar, Nalin Goel, the VP Product Development, and I discussed ways to drive growth using omni-channel engagement strategies in 2019.

In this webinar, we discussed:

  • The need for an Omni-channel marketing strategy
  • Single view of customer: A 360-degree view of users’ lifecycle
  • Driving significant ROI through Omni-channel marketing
  • How ML & AI can boost your Omni-channel metrics

Take a look at the webinar presentation below:

 Did you miss this engaging 60-minute chat that can make a long-lasting difference to your marketing ROI?  We’ve summarized the webinar in a wrap-up blog, that you can read here.
About the Author

Akshatha Kamath

Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, Get Elastic, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places.

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