According to Forbes, the value of mobile commerce is expected to grow by 37% by the end of this year. Google suggests that 90% of users switch between screens to complete tasks, using an average of three different combinations every day. All of these indicate that omni-channel marketing is not a luxury, but a necessity for brands in today’s digitally connected world.
What is Omni-channel Marketing?
Simply put, omni-channel marketing means that your brand has a presence across multiple online(website, app, social media, email, SMS, WhatsApp) & offline(retail store, events, call-center) channels and you offer a seamless user experience across these channels.
Here’s an example of a positive omni-channel marketing experience for a user:
Why Does Your Business Need an Effective Omni-channel Strategy
According to a study, companies with an effective omni-channel engagement strategy retain 89% more customers than others. Also, 71% of in-store shoppers say that smartphones are important for their in-store experience. But that’s not all. According to Esteban Kolsky, 13% of your dissatisfied customers will share their feedback with others. Further, while 67% of customers mention bad experiences as a reason for churn, only 1 out of 26 unhappy customers complain – the rest might just leave.
If winning and retaining customers is a priority for your organization, now’s the time to take a closer look at your omni-channel strategy and level-up for 2019.
Learn more about Omni-channel Marketing in our Live Webinar
Join me in a live webinar on December 5, 2018, to understand how you can drive growth with omni-channel marketing in 2019.
In this webinar you’ll learn:
- The need for an Omni-channel marketing strategy
- Single view of customer: A 360-degree view of users’ lifecycle
- Driving significant ROI through Omni-channel marketing
- How ML & AI can boost your Omni-channel metrics
Each user is unique in the way that they engage with your business. I will join Nalin Goel, VP – Product at MoEngage to discuss today’s omni-channel landscape. Connect with us through this live webinar and find out how you can optimize your marketing channels and engage users at the right place and time and grow your business.
Don’t miss this engaging 60-minute chat that can make a long-lasting difference to your marketing ROI. Register now.