Intelligent On-site Messaging
Stop annoying your customers with irrelevant website pop-ups and banners. Engage them with onsite messages that are crafted to their likes, preferences, and behavior.
- Offers and promotions
Share ongoing offers with website visitors to drive conversion.
- Personalized recommendations
Use behavioral data of customers to cross-sell and upsell relevant products and services.
- Propensity-based alerts
Announce important information to customers based on what and how they like to buy.
- Contextual exit-intent popups
Retain and re-engage customers with contextual offerings and lead capture pop-ups.
- Engaging feedback surveys
Leverage our Typeform integration to collect post-purchase feedback or convert customers who are on the fence.
Convert website visitors to buyers
Share ongoing offers with website visitors to drive conversion.
Real-time engagement
- Automatically trigger on-site messages when the customer performs certain actions.
- Use Smart Triggers to send messages to the right people at the right time. You can also add additional checks to trigger a message based on device type, location, and demographics.
One-to-one communication
- Set rules to display messages only when a specific set of customers visit your site.
- With custom filters, you can define your audience based on their behavior, customer properties, or demographic. You can even engage anonymous and first-time website visitors with personalized messages.
Measure, analyze, and improve
- Track the performance of your on-site messages with campaign analytics.
- Measure the click-through rate, conversion, and close rate. Use the insights to constantly experiment with your messaging and design and improve them over time.
Real-time engagement
- Automatically trigger on-site messages when the customer performs certain actions.
- Use Smart Triggers to send messages to the right people at the right time. You can also add additional checks to trigger a message based on device type, location, and demographics.
One-to-one communication
- Set rules to display messages only when a specific set of customers visit your site.
- With custom filters, you can define your audience based on their behavior, customer properties, or demographic. You can even engage anonymous and first-time website visitors with personalized messages.
Measure, analyze, and improve
- Track the performance of your on-site messages with campaign analytics.
- Measure the click-through rate, conversion, and close rate. Use the insights to constantly experiment with your messaging and design and improve them over time.
What top brands say about MoEngage
20%active userbase
We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
Straight from the editor’s desk
Here are some actionable resources on Onsite Messaging that we've curated for you
Frequently asked questions
What is on-site messaging?
Once a customer is browsing a website, marketers try to engage, and retain such customers so that they keep coming. For this, a highly personalized message is displayed on the website telling those visitors to take action to convert those visitors to buyers. These messages are called on-site messages. This is a window that you get where you can tell visitors about your services or update them about offers or new products through short messages displayed engagingly with visuals including website overlays, exit intent pop-ups, etc.
Why use on-site messaging?
While your website pages already have information about your brand, your services, and products, having on-site messages takes the customer experience to the next level with personalized messages that inform customers about your new products, or updates them about the price drop or stock arrival in the products lying in their wish-list. MoEngage's on-site messaging helps you to engage and retain your visitors with enticing messages that are shown based on customer segmentation to improve your conversion rates.
Where and how to deliver on-site messages?
You can check the pages on which the majority of your customers are staying and then customize your on-site messages to be shown with the right CTAs. This can be your landing pages, the most frequently visited pages on your website or your product pages. With MoEngage on-site messaging, you can have a predefined workflow that is used to deliver automated on-site messages as per various behavior attributes that are obtained in real-time. A message can be designed with concise content and images to have an appealing effect on the viewers. When engaging with regular customers, keeping their first name can help you in getting their loyalty on your side. Make sure you keep the right message without any confusion as CTA to convert your visitors to buyers.
How can I control on-site messaging?
With MoEngage on-site messaging, you can segment your customers by leveraging buyer's attributes like locality, age, gender and then providing highly personalized messages. You can tell visitors about your new products or any new updates, promotional offers, capture leads, keep exit intent pop-ups, cross-sell and see if your visitors are interested in recommending your website to their network. With the website personalization suite of MoEngage, you can customize the content shown to different customers thereby getting their attention.