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Product Announcement: Boost Push Notification Delivery with MoEngage Push Amplification +

  • Published: 20 August 2019
  • 4 min read

When we asked mobile marketers about their most engaging channel, the unanimous answer was Push Notifications. 

Push Notifications

From e-commerce to hospitality, and travel to music apps, brands have seen an incremental increase in engagement with MoEngage’s Push Notification product

In spite of Push Notification being such an important way of reaching users as high as 40%-70% of your notifications may not be delivered to end-users. One of the reasons for low delivery rates can be attributed to OEM-related challenges. For example, Xiaomi devices can shut down apps in the background or when the screen is off to optimize battery usage. For Vivo devices, an "Auto-Start Manager" prevents applications from being woken up to process notifications. Challenges like these make it imperative to fill the gaps that are plaguing the current mobile ecosystem.

Device share

One look at the mobile device share by manufacturers in India and SEA will tell you that almost half of the smartphone markets in these geographies are powered by Chinese device manufacturers. In fact, Xiaomi holds around 21% market share in both India and SEA. As these numbers continue to climb upwards, a low Push Notification delivery rate on these devices can mean a significant drop in the number of users that you can reach through Push Notifications. 

To help marketers combat push delivery challenges and engage their mobile users more effectively, we launched the industry-first MoEngage Push Amplification back in 2017. Using this capability, marketers have been able to reach more potential user devices that are cut-off from FCM. Brands could improve their push delivery rates by up to 20%. This meant they could reach more app users and driving higher conversions. But we did not stop there...

Highest Push Notification Delivery Rates Guaranteed With Push Amplification +  

We’re thrilled to introduce MoEngage Push Amplification + built to increase push notification delivery rates for your Android app by 40% across device manufacturers over the delivery rate through FCM (Firebase Cloud Messaging), and up to 20% more than our prior version of Push Amplification. In fact, we’ve witnessed an uplift of push delivery rates up to 75% on Xiaomi devices during our beta tests.

Watch this video to learn about MoEngage Push Amplification + and its capabilities.

Push Amp+

What Does This Mean to Your App?

With Push Amplification +, you can expect:

  • A significant uptick in your Push Notification delivery rates on Chinese OEMs, especially Xiaomi devices.
  • If more reach translates to more engagement and conversions for you, the expanded reach with Push Amplification + can also mean significant growth in your mobile business.

Results We’ve Seen So Far

Push Amplification + boosts delivery rates across Chinese devices. Take a look at these results:

The uplift in overall delivery rates is by up to 40% with Using Push Amplification +

Push Amplification+

You’ll know that users tend to become more inactive over weeks after they install your App, and this impacts your push delivery rates. Push Amplification + improves delivery rates for inactive users too.

  • With Push Amplification +, we are able to get an uplift of 50% for users active in the last 30 days.
  • We are able to reach out to an additional 65% users of the cohort, who were inactive in the last 30 days.

Push Amplification+Push Amplification+

With Push Amplification +, the uplift in overall delivery rates on Xiaomi devices is by up to  75%.

Success Story: 50% Uplift in Push Notification Delivery for Nostragamus

Watch Gaurav Konar, Co-founder & CTO at Nostragamus share their experience and success after using MoEngage Push Amplification +.

Nostragamus is India’s first prediction-based fantasy sports app. Nostragamus has 5 million users who play a host of fantasy sports like Cricket, Football, Kabaddi, Tennis, Badminton, and more. 

Fantasy sports is a highly competitive space and re-engaging users is critical - Nostragamus realized that early on. 55% of Nostragamus users were using Chinese OEM devices, of which 30% were accessing the app on Xiomi devices. Push delivery challenges from the OEMs caused a decline in engagement for Nostragamus.

They enrolled with MoEngage to pilot Push Amplifications +. Here are the results they’ve seen so far:

  • Broad-based increase in delivery rates across devices.
  • 50% uplift in Push Notification delivery for users who were active in their app in the last 30 days.
  • 75% increase in delivery rates for users who were active on the app using Xiaomi devices for 30 days.
  • 55% reach to users inactive in the last 30 days on Xiaomi devices.

The benefits of Push Amplification + is not limited to delivery rates. Nostragamus saw significant growth across its key business metrics such as the number of sessions, user engagement, average spends, user retention, and more.

Push Amp+

Try Push Amplification +

With MoEngage Push Amplification +. you can reach a significantly higher number of users that you couldn’t have reached earlier. You can also be assured that you’re measuring your success and delivery rates in the right manner. 

Schedule a call with our Push Notification experts to learn more and find out how this could help you reach more users and move the needle for your mobile business.

Try Push amp+


(Also read: Our in-depth guide on push notifications)

About The Author
Nalin Goel is the VP of Product of MoEngage Inc. He is an alumnus of IIM-Bangalore. He has over 6 years of experience in leading product development and strategy for global companies.
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