Adapt or Die: How the Resilient Marketer Survives 2026
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Don’t just talk at customers. Build real connections that make them stay loyal to your brand. Use MoEngage to create omnichannel campaigns, personalize messages faster, and easily analyze customer journeys.
MoEngage makes it easy to send the right customers the right messages at the right time, on the right channel.
According to Twilio’s 2025 State of Customer Engagement Report, brands that have mastered this are 41%
more likely to see higher conversions year over year. That’s why top brands choose MoEngage.
MoEngage gives you everything Iterable does—and then some.
Iterable is a customer communication platform. MoEngage allows marketers to dig much deeper and build
lasting relationships through real-time customer engagement.
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Cross-channel engagement
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Advanced segmentation at scale
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Automated in-depth reports without 3rd party tools
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WYSIWYG editor for 5+ channels
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AI copy generation
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AI design generation
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AI-powered predictions based on 60 days’ data
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Flexible integration with multiple data warehouses
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Get a personalized demo to have all your questions answered.
Here’s why your campaigns will perform better with MoEngage:
It’s hard to make the right decisions without the right data.
MoEngage’s actionable insights through User Paths, Cohorts, Funnel Analysis, and Behavior Analysis help you uncover every aspect of the customer journey. Analyze customer behavior, know exactly where they drop off, and find the moments that lead to more sales. Invest in what works, and stop wasting your budget on what doesn’t.
No more wasting hours exporting data to a data warehouse or a Business Intelligence (BI) tool. No more delays in making decisions. No more opportunities for growth and revenue lost.
Instead, get auto-scheduled reports, ready-made dashboards, and performance breakdowns right inside MoEngage’s platform. See what’s working instantly, adjust campaigns the same day, and spot revenue opportunities before your competitors do.
Waiting on developers to set up basic personalization kills
campaign speed.
MoEngage lets you deploy zero-code personalization across 10+ channels. Send price-drop alerts, low-stock reminders, and updates for trending items instantly to the right customers. More relevance means more clicks, faster conversions, and more loyal buyers.
Three to six months is too long to wait for
AI predictions.
Based on data as recent as 60 days, MoEngage’s AI gives you accurate predictions and recommendations for conversions, app uninstalls, and dormancy. That gives you more time to act before revenue slips away. Re-engage customers before they churn and turn at-risk buyers into loyal fans.
We evaluated all of MoEngage's competitors, but none of them met our criteria for a CEP. MoEngage provided the best support during the migration of existing use cases in a detailed and methodical manner.
The migration to MoEngage was incredibly smooth with zero ambiguity. The process was well-managed with clear task assignments and timelines for each SPOC. MoEngage's capabilities met our expectations, especially Merlin AI’s dynamic communication feature, which has been a game-changer. I also appreciate how we can leverage MoEngage as a product analytics tool. Overall, the experience has been highly positive, and I would recommend MoEngage to anyone looking for a robust martech solution.
Less effort + Less friction + Less migration costs = Faster time to value
Our experienced migration specialists and certified agency partners have successfully guided hundreds of brands, big and small, through migrations to MoEngage.
When moving to MoEngage, you won’t have to spend hours manually migrating customer and event data, campaigns, and segments. Instead, our automated migration agents can handle that for you faster and more accurately.
Worried about running two platforms at once during migration? We help you offset these expenses with migration credits. Get in touch to learn more.
Here at SoundCloud, we consider MoEngage as a true partner with over 90+ team members across content, product and marketing using the platform on a daily basis to create, launch and deliver engaging experiences for our fans and artists. Their support teams helped us migrate 200 live campaigns from the previous platform seamlessly in 12 weeks, while also providing custom support to solve our biggest challenges. Our goal is to be the top social and streaming platform globally, and MoEngage plays a crucial role in helping us achieve that.
MoEngage integrates with your favorite tools, such as Shopify, WooCommerce, Segment,
and Twilio, and creates custom workflow automations for 5,000+ apps on Zapier.
Associate VP,
Solutions Consulting
Senior Implementation
Manager
Engagement Manager
Senior Director,
Customer Success
Both MoEngage and Iterable help you run customer engagement campaigns. Both offer basic personalization and advanced Recency, Frequency, and Monetary Value (RFM) segmentation features.
But that’s about it.
Iterable is an email-focused platform with limited omnichannel capabilities.
MoEngage is a complete Customer Engagement Platform (CEP) that fully supports many more channels. It replaces your marketing automation software, marketing analytics tools, A/B testing tools, and more.
Sure, there are plenty of Iterable alternatives and competitors to choose from. But for now, it’s time to figure out which of these two platforms is a better fit for your team.
A marketing automation platform is no good if it doesn’t provide campaign analytics. Otherwise, how would you know how your campaign’s been performing and where it went wrong?
Both MoEngage and Iterable allow customers to monitor and analyze campaign performance. The difference lies in the depth of that analytics. Compared to MoEngage, Iterable’s in-built analytics and reporting features are paper-thin.
Iterable makes it difficult to evaluate customer behavior and campaign performance effectively. You can’t generate detailed, customized reports without relying on third-party data warehouses or Business Intelligence (BI) tools like Amplitude or Google Analytics.
Iterable doesn’t support automated reports, either. That’s why it’s tough to always keep your stakeholders informed of critical campaign metrics like revenue impacts or customer growth over time.
MoEngage instantly puts a stop to these challenges with its comprehensive built-in campaign analytics.
With MoEngage, you can:
In fact, MoEngage’s AI-powered Analytics helped 1Weather achieve 10% more push notification clicks and 25 million incremental app opens. They analyzed their customers’ behavioral trends and mobile app activity to send the right push notifications to the right segments.
We had a unique challenge of providing real-time, hyper-local and personalized weather alerts to our users and MoEngage has proved to be an asset in automating our efforts at scale. The analytics piece has helped us analyze, understand and uncover valuable insights to improve our retention.
One of the biggest differences between MoEngage vs. Iterable is their approach to cross-channel orchestration.
To be honest, Iterable’s strength lies in email marketing automation. With its intuitive drag-and-drop editor and seamless integration with multiple Email Service Providers (ESPs), Iterable makes it easy to build, send, and test automated email marketing campaigns at scale.
Iterable’s segmentation capabilities are also to be reckoned with. You can create highly targeted email audiences based on customer behavior and other attributes.
However, Iterable struggles with other channels, like web and mobile push notifications, SMS, and in-app messaging. For instance, its unintuitive opt-in or unsubscribe process makes it complex to set up SMS campaigns in Iterable.
You can’t create personalized on-site experiences for customers, either. Web personalization features are absent from Iterable.
Also, Iterable lacks strong SDK support (like Flutter SDK) for building cross-platform mobile marketing campaigns. This makes it hard for developers to experiment with or implement multichannel strategies.
Meanwhile, MoEngage was designed particularly for omnichannel marketing.
In short, MoEngage helps you engage your customers wherever they are, be it on their desktops, phones, or mobile apps.
Iterable users often identify bugs in the platform before their product or engineering teams do. The platform is noted for its slow performance, too, for complex automated workflows.
On the other hand, MoEngage ensures your campaigns work seamlessly when it matters most. It has a consistent 99.9% uptime record, even during high-traffic seasons like product launches. Even in the unlikely event of a platform crash, MoEngage’s customer support team is always on standby.
MoEngage avoids regional disruptions. No matter where you’re located, system updates are scheduled at off-peak hours. You’ll also receive a notification at least an hour before the updates are scheduled.
Plus, MoEngage’s internal team develops and directly maintains all connectors, including WhatsApp and Shopify. This means fewer bugs and faster resolutions compared to Iterable, which relies on third-party providers.
Both MoEngage and Iterable have AI capabilities for personalization to effectively engage customers.
But MoEngage makes AI-driven marketing more impactful and intuitive with its Merlin AI Studio.
Merlin AI uses Generative AI to:
Merlin AI agents go a step further, combining the magic of both Predictive AI and Generative AI to:
Talk about using AI to its full potential to maximize engagement, and ultimately, conversions!
For example, travel giant Thomas Cook achieved 90% faster push campaign go-live times using MoEngage’s Merlin AI Designer. Where creating campaign designs used to take them two to three hours, Merlin AI did the job for them in just 5-10 minutes. The results?
Since leveraging Merlin AI Designer for our Push Notification campaigns, we've been able to create images on the fly, a process that used to take hours. This speed has not only streamlined our workflow but has also translated to good impressions and click rates.
With MoEngage, you can go beyond Iterable’s prompt-based journey building with pre-built journey templates and journey auto-optimization through its Intelligent Path Optimizer (IPO) and Next Best Action (NBA).
MoEngage also gives accurate predictions based on just 60 days of data, powered by Merlin AI. Iterable can’t generate AI-powered predictions without at least 3 to 6 months of data.
A big difference between MoEngage vs. Iterable is the pricing structure. MoEngage offers two pricing plans, while Iterable adds fees for channels other than email and SMS.
Apart from being an all-in-one Customer Engagement Platform, MoEngage can help B2C marketers like you to:
It’s time to stop sweating the small stuff and start focusing on what really matters to your brand. Ready to level up your customer engagement strategy? Request a demo today and see the difference MoEngage can make in your marketing game.
Set up a personalized demo to have all your questions answered.
MTU stands for Monthly Tracked Users.
In MoEngage, you’re only billed for users (contacts) who actually engage with your campaigns. They may include those who have clicked or opened your message, visited your website, or performed any action you wanted them to do, in a month.
Iterable is an email-first platform, with limited support for other channels like push notifications, SMS, and web personalization. In contrast, MoEngage is omnichannel and mobile-first, with deep analytics, better personalization, AI, and real-time triggers — all in one platform.
MoEngage supports:
No problem.
Under MoEngage’s Migration Program, our onboarding team helps you seamlessly migrate all your customers and campaigns. From onboarding to go-live, we’ll be with you every step of the way.
Yes.
MoEngage has pre-built connectors and APIs for CDPs, CRMs, data warehouses, E-commerce platforms like Shopify, and more. No dev work needed.
It depends on the size of the brand and the volume of campaigns. But most teams are up and running in a few weeks after migration. See how ClickRain saved their client $18,000 a year by swiftly migrating their campaigns to MoEngage.
Meanwhile, Drop, a card-linked rewards and offers app, received end-to-end support during the onboarding stage, and went live in 7 days. Their email setup was done and dusted in just 5 days!
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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