Customer Engagement Deep Dive: How to Build Personalized Cross-Channel Journeys
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Customer Engagement Platforms (CEP) and Customer Data Platforms (CDP) often confuse brands today. The confusion often arises due to the overlapping nature of objectives these two platforms help you achieve. So we spoke to Matt Monks (VP Internationational Customer Success, mParticle) to help you understand the different capabilities these two could offer, use cases on how brands from Retail, BFSI and Media & Entertainment have leveraged the power of this combo and much more!
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Matt Monks
Sanjeevani Krishna Kumar
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