About The Author

Sanjeevani Kumar
Sanjeevani Kumar
Sanjeevani is a content marketer with a strong belief that storytelling and targeted messaging create business-changing content. You can find her playing fetch with her dog or singing along to some good blues music when she's not busy writing. For the past 5 years, Sanjeevani has been passionate about writing on topics related to marketing automation, customer engagement, and retention.

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