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Omni-channel Marketing Strategies to Help You Grow Your ROI

  • Updated: 20 January 2022
  • 2 min read

According to Forbes, the value of mobile commerce is expected to grow by 37% by the end of this year. Google suggests that 90% of customers switch between screens to complete tasks, using an average of three different combinations every day. All of these indicate that having an omnichannel marketing strategy is not a luxury, but a necessity for brands in today’s digitally connected world.

Bonus Content

👉 Beginner’s Guide to Omnichannel Marketing [Download Ebook]
👉 A Beginner’s Guide to Omnichannel Marketing using Marketing Automation [Download Ebook]
👉 8X Increase In Engagement with Seamless Omnichannel User Engagement [Download Case Study]

What is Omni-channel Marketing?

Simply put, omnichannel marketing means that your brand has a presence across multiple online(website, app, social media, email, SMS, WhatsApp) and offline(retail store, events, call-center) channels and you offer a seamless customer experience across these channels.

Here’s an example of a positive omni-channel marketing experience for a customer:

Positive Omni-channel User Experience | MoEngage

Why Does Your Business Need an Effective Omnichannel Strategy?

According to a study, companies with an effective omnichannel engagement strategy retain 89% more customers than others. Also, 71% of in-store shoppers say that smartphones are important for their in-store experience. But that’s not all. According to Esteban Kolsky, 13% of your dissatisfied customers will share their feedback with others. Further, while 67% of customers mention bad experiences as a reason for churn, only 1 out of 26 unhappy customers complain - the rest might just leave.

Furthermore, do check out why you need Omnichannel Marketing. 

If winning and retaining customers is a priority for your organization, now’s the time to take a closer look at your omnichannel strategy and level up.

Learn More About Omnichannel Marketing in Our Webinar

In a webinar, Nalin Goel, the VP of Product Development, and I discussed ways to drive growth using omnichannel engagement strategies.

In this webinar, we discussed:

  • The need for an Omni-channel marketing strategy
  • A single view of the customer: A 360-degree view of customers' lifecycle
  • Driving significant ROI through Omni-channel marketing
  • How ML and AI can boost your Omni-channel metrics

Take a look at the webinar presentation below:

Did you miss this engaging 60-minute chat that can make a long-lasting difference to your marketing ROI?  We've summarized the webinar in a wrap-up blog, that you can read here.
 

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About The Author
Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, Get Elastic, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places.
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