Route Mobile Partners with MoEngage to drive hyper-personalized communication to customers through SMS, RCS and WhatsApp

Route Mobile Limited (“Route Mobile”), a leading CPaaS (Communication Platform as Service) provider to enterprises, over-the-top (“OTT”) players, and mobile network operators, has extended its partnership with MoEnagage®,an industry leading insights-led customer engagement platform that helps brands create omnichannel experiences for customers.
The partnership combines the strengths of the global customer experience that MoEngage® provides with the SMS, RCS and WhatsApp Business Messaging capabilities of Route Mobile to drive seamless hyper-personalized content recommendations for customers.

With more than 23 billion texts sent out daily, and over 270,000 messages delivered every second, SMS is one of the most important channels for communication with customers. Similarly, WhatsApp business messages have seen great customer interaction with over 50 million people worldwide using it and more than 2.24 billion monthly active users. Consumer brands, today, are leveraging popular messaging services like RCS, SMS and WhatsApp business messaging to deliver exceptional experiences, build customer loyalty, and meaningfully engage with customers.

MoEngage® empowers marketers and product owners with the help of AI-driven insights and recommendations. MoEngage’s 1200+ customers globally will now have access to the full suite of Route Mobile’s messaging services like SMS, RCS and WhatsApp Business Messaging.

“We at MoEngage have prioritized customer-centric, meaningful engagement above all else. With channels like SMS, RCS, and WhatsApp Business Messaging becoming critical communication avenues for modern consumer brands, we’re elated to partner with Route Mobile. We look forward to seamlessly integrating their messaging services suite, thereby empowering top brands across verticals,to provide rich and unforgettable customer experiences” said Raviteja Dodda – Founder & CEO, MoEngage® Inc.

“We are incredibly excited to partner with MoEngage® and have our SMS, WhatsApp, and RCS messaging services integrated into their platform. We are confident that our partnership will help our clients to drive hyper-personalized communication and lead to increased adoption of services, greater customer satisfaction, enhanced engagement and increased customer revenues.” said Rajdipkumar Gupta, Managing Director and Group CEO of Route Mobile.

With this partnership, Moengage customers will be able to leverage multiple channels of customer communications, powered by world class CPaaS infrastructure of Route Mobile. Brands from around the world will be able to reach their customers in any country on the platform of their choice.

About Route Mobile Limited:

Established in 2004, Route Mobile Limited (“RML”) is a cloud communications platform service provider catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). Route Mobile’s portfolio comprises messaging, voice, email, SMS filtering, analytics and monetisation solutions. RML has a diverse enterprise client base across various industries, including social media companies, banks and financial institutions, e-commerce entities and travel aggregators. RML is headquartered in Mumbai, India, with a global presence in Asia Pacific, the Middle East, Africa, Europe and the Americas.

About MoEngage:

MoEngage is an insights-led customer engagement platform built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. MoEngage is trusted by global consumer brands such as Commercial Bank of Dubai, Mashreq Bank, AMC Theaters, DAMAC Properties, Landmark Group, Apparel Group, Deutsche Telekom, Samsung, Vodafone, and more. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation.

Additional Resources

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Media Contact: Mr Sumit Zawar

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