Adapt or Die: How the Resilient Marketer Survives 2026
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Hosted by Sanjeevani
Customer Engagement Platforms (CEP) and Customer Data Platforms (CDP) often confuse brands today. The confusion often arises due to the overlapping nature of objectives these two platforms help you achieve. So we spoke to Matt Monks (VP Internationational Customer Success, mParticle) to help you understand the different capabilities these two could offer, use cases on how brands from Retail, BFSI and Media & Entertainment have leveraged the power of this combo and much more!
How Data-Driven Loyalty Creates Rich and Personalized Experience
41:32Nov 16, 2023
How to Create a Loyalty Program in 20 Minutes
30:15 May 11, 2023
Customer Data Platform and Engagement Platform: Winning Combination to Unlock....
29:41Apr 18, 2022
7 Tips to Choose the Right Engagement Platform and Build....
36:06Jul 04, 2022
Matt Monks
Sanjeevani Krishna Kumar
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