How Current Used Influencer Marketing to Acquire and Engage Two Million Users in a Year

Marketing Strategies

Hosted by Ehren Maedge

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How Current Utilizes Influencer Marketing to Acquire and Engage

Sep 13, 2021

Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.

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Narrator and Guests

Adam Hadi

VP, Marketing ,

Current
Ehren Maedge

GM, North America ,

MoEngage

Adam specializes in Mobile, Fintech and Influencer Marketing. Adam leads the marketing efforts at the US-based, mobile-only, challenger bank, Current. Prior to serving as VP, Marketing at Current, Adam led User Acquisition and Growth at Quidd, and served as Head of Marketing at Draft.

Prior to serving as the GM, North America at MoEngage, Ehren served as the VP Sales and Marketing at LiveLink. Ehren has also worked with Foundation Capital as an Entrepreneur-In- Residence and co-founded Scale Computing Inc.

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