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India is home to over 800 consumer brands with a whopping 66 billion U.S. dollars market size in 2023. The market is buzzing with potential, fueled by a rising consumer population and increased disposable income. With the increased competitiveness in the market, brands are going above and beyond when it comes to introducing more and more products that are a hit from the get-go. So we spoke to Sanmaya Biswal (D2C Growth and Retention, What's Up Wellness) to get understand some of his tried and tested strategies for cracking the code to successful product launches in this growing landscape.
Retention or Acquisition: What Should be Your Growth Lever?
47:45Jul 26, 2021
Decoding Product-Led Growth and Retention for Consumer Brands
50:11Apr 07, 2021
Building a Self-sustainable Growth Engine That Drives Business
41:02Dec 03, 2021
Customer Data Platform and Engagement Platform: Winning Combination to Unlock....
29:41Apr 18, 2022
Partners In Crime – Product and Insights Led Growth
44:30Oct 13, 2023
Sanmaya Biswal
Shipra Chib
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