2 Times in a Row! MoEngage Features Again in the Gartner Magic Quadrant for Mobile Marketing Platforms Report for 2019
By Ashwin SL Published: 17 July 2019 | Updated: 18 March 2020
It gives me immense pride to announce that we have been featured in the Gartner Magic Quadrant Report for Mobile Marketing Platforms 2019, for the second time in a row. The Gartner Magic Quadrant Report is highly anticipated and helps companies choose the right vendors across various categories. The Magic Quadrant report process is rigorous in its adherence to quality and neutrality. We believe this inclusion is a strong validation of our investments in product innovation and our customer obsession. We come highly recommended by the report for B2C marketers looking for a complete mobile marketing automation solution.
Growth Acceleration at MoEngage
So what does the Gartner Magic Quadrant Report mean for MoEngage and our customers?
Ever since we launched MoEngage in 2014, we have been razor-focused on helping product owners and growth marketers in mobile-first B2C brands improve customer engagement, adoption, retention, loyalty and LTV.
In the initial days, we saw rapid adoption of our platform among mobile-first startups and mid-market companies. These were companies that understood the importance of engaging users in a mobile-first world and started using our platform to run cross-channel marketing campaigns across web, mobile, and email. As these brands grew rapidly and some of them even became unicorns, our platform capabilities improved to match the increasingly complex requirements of our customers.
A few years ago, we noticed a trend where large enterprises began to think about digital transformation and adapt to a mobile-first world. We even had traditional enterprises like Banks, Telcos, and Retail companies show interest in engaging their customers across all digital touchpoints and increase adoption of their mobile apps.
So we made a decision to create a purpose-built platform that is suitable not just for unicorns, but also for traditional enterprises that are looking to digitally transform customer engagement.
We made several investments in our product and customer support teams to drive MoEngage towards this new direction. When Gartner featured MoEngage in last year’s Magic Quadrant for Mobile Marketing Platform, the results of these investments were just beginning to show – consequently, our position in the 2018 Magic Quadrant reflected that.
However, we believe that our investments have shown significant results in the last 12 months and as a consequence, MoEngage has made the biggest leap in position among all the vendors within the Gartner Magic Quadrant. This is only made sweeter by the fact that our clients have rated their experience with MoEngage among the highest.
We are incredibly proud to be a recommended mobile marketing platform for B2C marketers looking for a complete marketing automation solution.
Enterprise Ready Platform
We realized a couple of years ago that enterprises have a completely different set of use cases and complexities. To win enterprise clients, we needed to adapt and decided to invest in making our platform more enterprise-ready and also strengthen our support function to be focused on making our clients more successful.
I am happy to report that Gartner reports the results of these investments. They indicate how we have evolved from a point solution serving midsize firms to a full, purpose-built mobile marketing platform for enterprises in Asia, the U.S, and Europe.
We realized that enterprises have distributed teams, multiple apps/brands and operate across geographies. Running cross-channel campaigns in such a scenario requires careful workflow planning and coordination between several teams. In order to enable such use cases, we built multiple levels of access controls, approval mechanisms, and collaboration features.
It’s a testament to the enterprise readiness of our platform that we have been able to win clients such as Future Retail, Deutsche Telekom, McAfee, Travelodge, Landmark and more in the last 12 months. In fact, Enterprise clients now contribute to almost 50% of our total business.
This has been an area of significant focus for us. Over the years, as mobile adoption skyrocketed, our clients’ user engagement campaigns too increased in scale and complexity. As a consequence, our product evolved to handle that scale and complexity. That’s when we realized the need to invest heavily in expanding and strengthening our customer experience teams. With increasing scale, complexity and competitive pressures, our clients expect us to help them get the best out of their investment in MoEngage. We have responded to this and started offering dedicated customer success managers and solution engineers, responsible for onboarding, training and supporting enterprise clients. I am absolutely thrilled that our investments have made a significant impact on our customers. This is not only evidenced in the report, where our clients have specifically referenced the quality of our account management as a point of differentiation – but it’s also reflected in anonymous reviews from our clients on the Gartner Peer Insights website.
Ever since we started in 2014, we have been releasing industry-first features every year. We further accelerated our pace of product innovation in the last 12 months. The fact that we are the youngest company to be featured in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and we believe it shows the rapid pace at which we innovate.
We now have a complete platform that provides mobile app analytics, mobile user engagement and mobile web personalization in one place. In other words, our customers can a) Track user behavior and product performance b) Analyse trends and identify bottlenecks c) Segment users based on attributes and behavior and d) Engage across channels with personalized messages – all within one dashboard.
As MoEngage prepares to celebrate its 5th birthday, I am incredibly proud of how far we have come. We have remained true to our vision of “Being the Most Trusted Customer Engagement Platform for the Mobile-First World”. Today customers across 35 countries send billions of messages to 400 Million Monthly Active users through our platform. While we still have a long way to go, please be assured that we will continue to keep our customers at the heart of everything we do and will invest more in customer success and product innovation.
Onwards and upwards….!
Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Charles Golvin, 15 July 2019
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