Retention or Acquisition: What Should be Your Growth Lever?
Marketing Strategies
Hosted by Rajarshi Choudhuri
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New
Role in Acquisition, Onboarding, and Pricing strategy
Jul 26, 2021
In this episode, we explore what should be your growth lever: Acquisition or Retention.
We speak to Abhishek Patil, Product & Growth at CRED and the Co-founder of GrowthX, about prioritizing retention while running on a constrained budget, blockers to retention, and impact on CAC, LTV, and pricing strategy.
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Narrator and Guests
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Abhishek Patil
Co-founder,GrowthX
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Rajarshi Choudhuri
Senior Content Marketing Manager,MoEngage
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