Did You Catch All The News From #GROWTH19?

By akshatha-kamath
15 March 2019 | 22 May 2019

We’re back in the office after #GROWTH19, our exclusive conference for the digital growth community held on March 7th at Le Meridien, Gurugram. The conference was a beginning of our initiative to create an exclusive community for growth marketers and also introduce two new product segments to the MoEngage platform – MoEngage Analytics and On-site Messaging.

Seasoned marketers and growth leaders shared their experience and learnings during #GROWTH19. But that’s not all. We also saw some lighter conversations, excellent networking all through the day, and the MoEngage Marketing Awards 2019 was a fitting end to a day-long conference.

We thank all our customers, partners, and growth leaders for being a part of this exclusive community.

If you missed being at the event, take a look at the highlights of #GROWTH19 in the pictures below.

The registration desks were abuzz with activity welcoming the delegates.

Ashwin S L, Director, Marketing at MoEngage, kick-started the conference with an overview of #GROWTH19.

USER ENGAGEMENT

Pranav Kumar, Head of CRM at OYO shed light on how OYO scaled up to become the biggest hospitality chain in India.

user engagement conference

Gaurav Chhaparwal, Analytics leader and Advisor at MoEngage delivered an insightful session around the need for personalization and its impact on customer relationships.

analytics offers personalization

Amit Tandon, VP Marketing at Healthkart, Mrinal Singhal, AVP Marketing at Yatra, and Sharad Harjai, Senior Director Marketing at Grofers discussed the nuances of building customer loyalty in the era of unlimited choices with Yashwanth Reddy, VP Sales at MoEngage.

Meanwhile, the attendees experienced MoEngage’s intelligent marketing platform firsthand at the experience zone.

Tarun Davda, Managing Director at Matrix Partners and Ashish Kumar, Partner at The Fundamentum Partnership shared tips and advice to budding entrepreneurs about the growth drivers in consumer internet companies. Narasimha Reddy, CFO at MoEngage moderates the fireside chat.

Plenty of networking and exchange of ideas over lunch, tea, and cocktails…

Pooja Ravishankar, Category Marketing Head at BigBasket, Abhishek Joshi, CMO at MX Player, and Nitin Sethi, VP Digital at Indigo Airlines flagged-off the post-lunch session with Gaurav Chhaparwal, Analytics leader and Advisor at MoEngage as the moderator. They deep-dived into the need for improving user engagement through analytics.

Deepit Purkayastha, Founder of Inshorts and Ashwin S L, Director Marketing at MoEngage discussed the growth story of Inshorts.

Raviteja Dodda, CEO at MoEngage and Nalin Goel, VP Product at MoEngage shared the MoEngage Vision and also launched MoEngage Analytics and On-site Messaging. Rana Vishal Singh, Head of Marketing at Treebo Hotels, and Saurabh Pal, Business Analytics Lead at OnlineTyari shared their experiences using these new products during beta and the impact they’ve seen on their business.

analytics for better user engagement

Ashish Gupta, CEO at Docprime.com spoke about the critical elements to consider while building and scaling up products.

Sahil Deswal, Growth and Marketing Head at Times Internet and Mohit Gupta, ex-CMO at Fab Hotels shared the stage with Yashwanth Reddy, VP Sales at MoEngage to discuss the hot topics on user acquisition – challenges, discoverability, fraud, fragmentation, and more.

In the locknote, Ashish Kashyap, Founder of the Ibibo Group and INDwealth shared entrepreneurship lessons with Raviteja Dodda, CEO and Founder of MoEngage.

We wrapped an eventful day with the most-awaited “MoEngage Marketing Awards 2019”. Congratulations to all the winners!

Gold winner: VuClip | Silver winner: OnlineTyari | Bronze winner: Jabong

With over 1200 posts and over 200 questions for our panelists, we are overwhelmed with the response we’ve received via social media.

Get more news on #GROWTH19 below:

Deccan Chronicle | The Week | The Asian Age

We, at MoEngage, are proud to host this unique event designed to help us celebrate, discuss, learn, and be inspired by the innovations around growth marketing. Stay tuned to our blog to catch glimpses from #GROWTH19 and keep up with further updates from MoEngage.

Akshatha Kamath

About me
Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, Get Elastic, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places.

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