How to Optimize Mobile App Conversions

Published on March 3, 2016

Mobile app conversion optimization is what we need to fill the gap between ‘loads of…

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Product Update – Target users through better Emails

Published on February 26, 2016

Since the initial launch of our Email Campaign capabilities, we have helped our customers engage…

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Forget Downloads, Here’s What You Should Be Measuring

Published on February 25, 2016

Free download: Mobile metrics cheat sheet Downloads aren’t a key app metric because too many…

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How to Nail Mobile App Onboarding

Published on February 20, 2016

The biggest leak in mobile apps is right after download and first use. That’s when…

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Super bowl: How the game played out on the second screen

Published on February 15, 2016

The second screen has become more prevalent than ever before in an average mobile user’s…

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How to Boost App Monetization and Engagement with Mobile Marketing Automation

Published on February 3, 2016

Tablets and smartphones together account for 60% of internet use, app use for 86% of…

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push notification delivery

Anatomy of push notification delivery

Published on January 28, 2016

Push notifications are cost-effective and an easy form of engaging the user, but at the…

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push notification

4 push notification strategies to avoid app abandonment

Published on January 22, 2016

“Every day over 50 million mobile apps are downloaded, [but] 95 percent are abandoned within…

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app re-engagement

Killer Strategies for Mobile App Re-Engagement

Published on January 14, 2016

Mobile internet is cementing its dominance of our online experiences. Since 2008, internet usage has…

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Roundup: [Webinar] Driving mobile user engagement using in app messages

Published on December 23, 2015

Last week we hosted our Webinar “Driving mobile user engagement using in app messages” and…

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