The Mobile Gaming Boom in India: Lessons from Games2Win

Engagement Personalization

Hosted by Shipra Chib

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App Growth Sessions with AppTweak: How Games2Win Monetizes and Optimizes its Gaming Titles for Maximum ROI

Nov 08, 2022

Growing at a compound annual rate of 40% to $2.8 billion by the end of 2022, it is safe to say the online gaming industry in India is growing rapidly. In today's episode, we discuss the role that segmentation, localization, and ASO play in helping homegrown game developers cater to this highly responsive market.

Key Takeaways

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Tejas Shah

Head of Revenue & Distribution,

Games2Win
Shipra Chib

Content Marketing Manager - India,

MoEngage

Tejas is Head of Revenue & Distribution at Games2Win, a leading global mobile games publisher. Their games have over 400 million downloads and are played by over 15 million monthly active players. Most of the gaming brand's downloads are generated without advertising support or paid installations.

Shipra handles Content Marketing for India at MoEngage. With over four years of experience in Brand Communication, Public Relations, and Customer Marketing (B2B and B2C), using data to create insightful content is a passion of hers.

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