How Syfe Reaches the Right Segments with the Right Messaging

MoEngage has helped us tap into segments we couldn't previously even identify! For example, the top 10% of customers who placed orders in the last 10 days. By breaking down our customers into unique segments, we are able to send personalized messages to the right set of customers at the right time. Using MoEngage, we're now able to remove the guesswork and better understand our customers' perspective and requirements.

Harris Lim

Lifecycle Marketing Manager, Syfe

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How Syfe Breaks Down Their Customers Into Unique Segments to Send Personalized Messages, Providing Delightful Investment Outcomes

Founded in 2017, Syfe envisions making investment faster and smarter for the next generation of financially aware investors. While their core segment comprises digitally-savvy customers between ages 25 and 45, their mission statement aims to make investment easy for everyone.

Solution Provided By MoEngage

Syfe wanted to segment its customers into different cohorts to send them personalized messages to the right segments at the right time. With MoEngage's Custom Segments and Affinities, Syfe was able to understand their customers better and personalize their experiences to drive engagement

MoEngage Features and Functionalities Used

Syfe utilized MoEngage to drive personalized omnichannel communications to the right segment of customers at the right time, providing delightful investment outcomes. Here are the features and functionalities used by Syfe:

Benefits Achieved Post Usage of MoEngage

Syfe was able to set up an end-to-end customer funnel with unique segments, enabling them to better understand customers' pain points and solve them at every step of the journey.