Reading Time: 5 minutes

In today’s hyper-connected world, the customer journey is anything but linear. Think about your own interactions with brands: you might start browsing on your phone during your commute, research further on your laptop at home, and finally make a purchase offline, in a physical store. This multi-device, multi-channel behaviour isn’t just common; it’s the new normal.

Did you know: It typically takes six touchpoints before a purchase, with consumers engaging across numerous devices—from phones and computers to smart TVs? Factor in households averaging 21 connected devices, and the path to purchase is intricate indeed.

As customers hop between websites, apps, physical stores, and more, they leave behind a trail of digital breadcrumbs. The challenge? Each interaction might use various identifiers—an email address, a phone number, a device ID, or something else. Check out the example below for reference.

The High Cost of Disconnected Customer Identities

Since these identifiers aren’t naturally linked across platforms, businesses face a significant problem: fragmented customer data across profiles. This leads to:

1. Siloed, Incomplete Profiles: You end up with multiple, partial views of the same customer, scattered across different systems.
2. Duplicate Profiles: The same individual appears as several different people in your database.

The impact?

• Inconsistent Experiences: Customers receive disjointed messages, such as promotions for items they just bought or generic onboarding flows when they’re already loyal users.
• Personalization Gaps: Attempts at personalization fall flat, feeling generic or irrelevant because you lack the complete picture.
• Inefficient Marketing Spend: Resources are wasted targeting the same customer multiple times across different profiles or failing to suppress ads for existing users.
• Privacy & Compliance Risks: When customer information isn’t centralized, managing consent and data preferences becomes a nightmare, potentially leading to compliance breaches.

To thrive in this complex landscape, brands need a robust way to connect these fragmented identities and gain a unified view of the customer.

Introducing MoEngage Unified Identity

This is precisely where MoEngage Unified Identity comes in.

MoEngage Unified Identity helps brands unify fragmented customer profiles and data from all touchpoints—both online and offline—to form a single view of each customer. Brands can effortlessly build consolidated profiles by merging data based on desired identifiers and custom merge rules.

This single source of truth enables brands to move beyond guesswork and deliver hyper-personalized, timely, relevant, and impactful engagement.

It enables brands to attain:

• Complete Customer Understanding and Insights: Unify behavioral, transactional, and engagement data into a single profile to better understand your customers.
• Personalization Accuracy: Deliver precise and relevant messages using a complete view of customer preferences and actions.
• Consistent Cross-Channel Experience: Engage users with synchronized experiences across web, app, email, and offline touchpoints.
• Stronger Privacy and Compliance: Maintain a centralized record of consent and preferences, making it easier to stay compliant with data regulations.

How MoEngage Unifies Customer Data

MoEngage Unified Identity employs a reliable deterministic matching approach i.e, connecting profiles based on definitive, unique identifiers that you define (like email, phone number, or a unique customer ID).

The process involves:

1. Defining User Identifiers: You specify which attributes reliably identify a unique user and which you wish to use to merge profiles.
   
2. Setting Merge Rules: Establish clear rules for combining profiles and prioritize which attribute data takes precedence.
   
3. Verifying and Activating Identity Resolution: Based on your rules, verify the merge scenarios and activate the process. MoEngage then automatically identifies and merges existing and new data.
   

(For a deep dive into the setup, check out the detailed Help Documentation.)

Unlocking Business Value with Unified Identity

MoEngage Unified Identity, by enabling a single customer view, facilitates more data-driven decision-making and impactful personalized engagement, uncovering tangible business benefits:

• Reduced Churn: Proactively address customer needs and issues, leading to fewer lost customers.
• Revenue Boost: Drive conversions and increase average order value through targeted, personalized campaigns.
• Higher Marketing ROI: Optimize marketing spend by eliminating duplicate targeting and ensuring relevant messaging.
• Increased Customer Trust: Build stronger relationships through consistent and personalized interactions.
• Enhanced Customer Satisfaction: Deliver seamless and relevant experiences, leading to happier customers.

How Brands Can Leverage It Across Industries

The power of a unified customer view is valuable across sectors:

Retail

A retail brand can seamlessly connect online and offline experiences by identifying customers who browse products online but prefer to purchase in-store. By sending them personalized physical coupons or event invitations for in-store activities, the brand can drive more foot traffic to physical locations and increase sales.

BFSI

A bank can improve ad suppression by recognizing existing customers across multiple devices. This helps avoid showing them acquisition ads for products they already have, ensuring that marketing spend is efficiently allocated to new customers and preventing redundant ad exposure to current users.

Media & OTT

A media or OTT platform can enhance its analytics by analyzing user engagement across multiple devices and platforms (websites, apps, smart TVs). The platform can offer more personalized content recommendations by understanding consumption patterns, improving the overall user experience, and increasing retention.

Hospitality

A hotel chain can improve omnichannel marketing by connecting guest behavior across devices. If a guest starts a reservation on their laptop but doesn’t complete it, the hotel can send a follow-up SMS or push notification with a special offer to encourage them to finalize the booking on their mobile device, increasing conversion rates.

Gaming

A gaming app can create more accurate product recommendations by analyzing in-game behavior and purchase history. The app can drive higher engagement and in-app purchases by personalizing recommendations for in-game items, expansions, or other games across different touchpoints (email, in-game messages, and push notifications).

Conclusion: Unlock Your Customers’ True Potential

Don’t let fragmented customer data hinder your business growth. MoEngage Unified Identity delivers the essential foundation—a single, consolidated, and complete view of your customer—allowing you to understand and engage with each individual effectively, regardless of how or where they interact with your brand. By unifying your data, you unlock exceptional customer experiences, maximize marketing efficiency, and achieve significant business results.

Ready to see the difference a unified customer view can make? Request a demo of MoEngage Unified Identity today!

Reading Time: 5 minutes

Remember the simple days of SMS? A quick text, maybe an emoji if you were feeling fancy. For years, SMS and its slightly more colorful cousin, MMS, were the mainstays of mobile messaging from brands.

But let’s be honest, in today’s world of instant, interactive, and visual communication, they feel a bit… dated.

Customers now expect more. They want conversations, rich experiences, and the ability to interact with brands seamlessly.

For Marketers – while SMS reached many, engagement often plateaued.

Promoting products or services with just 160 characters and no visuals is tough.

Plus, the rise of spam messages eroded trust in the channel, making customers wary of promotional texts unless they were for essential updates like transactions.

While other messaging apps like WhatsApp, Viber, or Line offered richer features, they came with their own hurdles – users needed to download specific apps, adoption varied greatly by region, they could be expensive for brands, and sometimes required specific opt-ins.

The market clearly needed an evolved messaging solution – a messaging channel that combined the reach and native feel of SMS with the rich, interactive capabilities modern users and marketers demand.

Enter Google RCS For Business: What Is It and Why Does It Matter?

Meet Google Rich Communication Services (RCS).

Think of it as an evolution of SMS and MMS, built for the way we communicate today.

Integrated directly into the default messaging app on mobile phones, RCS transforms basic texting into a vibrant, conversational experience.

So, what makes RCS different?

• Verified Branding & Trust: Build confidence instantly. RCS messages display your brand name and logo, and crucially, feature a verification checkmark from Google. This tells customers the message is genuinely from your brand, tackling the spam problem head-on.
• Rich Media: Forget plain text. RCS lets brands send high-resolution images, videos, GIFs, and even carousels (think scrolling product galleries!) directly in the message.
  
• Interactivity: RCS supports interactive buttons and suggested replies. Buttons like “Shop Now,” “Track Order,” “Add to Calendar,” “Call Us,” “View Location,” or even quick replies like “Yes, I’m interested” or “Remind me later”. Customers can take action right within the message.
• Better Insights with Campaign metrics: Understand how your messages perform with delivery metrics and read receipts.

This frictionless experience, combined with its powerful features, is why Google RCS is rapidly gaining traction. Currently, over 1 billion people use it actively every month worldwide, with projections reaching nearly 1.9 billion by 2027.

Native Google RCS: Elevating Omnichannel Engagement with Google RCS For Business on MoEngage

At MoEngage, our mission is to help brands build meaningful relationships with their customers through personalized, omnichannel engagement.

With growing demand for richer, more trustworthy mobile conversations we are enabling Google RCS For Business for brands.

By bringing RCS For Business into MoEngage, we empower marketers to:

• Expand their omnichannel strategy: RCS becomes another powerful tool alongside push notifications, email, in-app messages, SMS, and WhatsApp, all managed from one platform.
  
• Leverage rich features easily: Create engaging RCS campaigns with ready-to-use Templates that showcase rich cards, carousels, videos, and interactive buttons directly within the familiar MoEngage campaign creation flow.
• Ensure reliable delivery: Combine the richness of RCS with the reach of SMS. Our intelligent fallback system automatically sends an SMS if an end user’s device doesn’t support RCS, ensuring your message always gets through.
• Personalization at scale: Leverage deep segmentation and customer insights, to send highly relevant and contextual RCS messages to your customers.

Google RCS is offered as part of our SMS suite, allowing brands to craft a flexible messaging strategy – using SMS for broad, cost-effective reach and RCS for high-impact, interactive campaigns.

What’s in It for Brands?

Integrating Google RCS via MoEngage isn’t just about new features; it’s about driving real business value.

Here’s how:

• Dramatically Enhance Customer Engagement: Move beyond static text. Use images, videos, carousels, and buttons to create captivating messages that customers like to interact with, leading to significantly higher engagement rates.
• Boost Trust and Brand Recognition: Verified sender profiles with your logo build immediate credibility, differentiating your messages from potential spam and strengthening brand recall. When customers trust the sender, they’re more likely to engage.
• Maximize Reach with Reliable Delivery: Our intelligent SMS fallback ensures you connect with your entire audience segment, whether they have RCS-enabled devices or not. You get the best of both worlds: rich interaction where possible, universal reach guaranteed.
• Streamline Campaign Management: Manage RCS campaigns seamlessly within the MoEngage platform you already know. Create content, define target segments using rich customer data, schedule sends (one-time, recurring, or triggered by events), and analyze results – all in one place.
• Gain Deeper Performance Insights: Go beyond basic delivery reports. Track delivery rates, read receipts (where supported), click-through rates on specific buttons, and conversions driven by your RCS messages. Use these actionable insights to optimize your campaigns for better results.

Putting RCS into Action across Industries

The versatility of RCS makes it valuable across many sectors. Here are just a few ideas:

Retail & E-commerce:

• Send stunning promotional offers with product images/videos and “Shop Now” buttons.
• Use carousels to showcase new collections or related items based on customer preferences or interests.
• Recover abandoned carts with images of the items left behind and a direct “Checkout” link.
• Share order confirmations, shipping updates, back-in-stock alerts, and collect feedback with interactive surveys.

Banking & Finance (BFSI):

• Deliver verified OTPs, transaction alerts, and balance updates securely with branded messages.
• Send real-time fraud alerts with “Secure Account” or “Report Issue” buttons.
• Streamline loan applications or updates, potentially allowing document sharing within the RCS Chat.
• Remind customers about bill payments with an integrated “Pay Now” button.

Travel & Hospitality:

• Travel and Hospitality brands can engage their customers via RCS and Send flight/train updates with options like “Check-In,” “Change Seat,” or “View Boarding Pass”.
• Confirm bookings with details and perhaps “Add to Calendar” or “Get Directions” buttons.
• Offer room upgrades or ancillary services (like meal selection) through interactive messages.

These are just starting points – the possibilities for creating engaging, efficient, and trustworthy customer interactions with RCS are vast.

Conclusion: The Future of Conversational Engagement is Here

By integrating Google RCS natively into our platform, MoEngage provides brands with a powerful tool to enhance customer experience, build stronger relationships, improve conversion rates, and strengthen brand trust. Combining the versatile, rich media capabilities of RCS with segmentation, personalization, and omnichannel orchestration, you now have the perfect combination to future-proof your mobile messaging strategy.

Embrace the evolution of mobile engagement with Google RCS on MoEngage.

Reading Time: 3 minutes

In today’s fast-paced digital world, marketers juggle numerous campaigns across multiple channels.

Creating engaging, consistent content quickly is crucial, but often, the process is anything but smooth.

Teams spend valuable time searching for the right campaign assets, rebuilding layouts, and struggling to maintain brand consistency across emails, on-site messages, and more.

This fragmentation leads to duplicated effort, delays, and missed opportunities to connect with customers.

Introducing MoEngage’s Template Manager, a powerful, centralized hub designed to make cross-channel content management easy and effective.

Template Manager offers a modern approach to managing your digital assets and campaign templates.

It empowers your teams to create, organize, share, and manage templates efficiently, ensuring brand consistency and speeding up campaign execution.

The Complexity of Managing Campaign Assets

Modern marketing demands agility and personalization at scale.

However, the tools and processes for managing the underlying content – the email layouts, the on-site pop-ups, the promotional banners – often haven’t kept pace.

Marketers and developers frequently find themselves spending countless hours on repetitive tasks:

• Searching for Assets: Hunting through folders, old campaigns, or asking colleagues for the latest approved email header or on-site banner takes time away from strategic work.
• Rebuilding Layouts: Creating slightly different versions of the same email template for various campaigns or segments leads to inefficiency and potential errors.
• Maintaining Consistency: Ensuring every campaign content, adheres to brand guidelines across different teams, regions, and campaigns is a constant challenge. Regional managers need to share best practices without teams having to reinvent the wheel.
• Collaboration Bottlenecks: Lack of a central system hinders collaboration between campaign managers, email developers, growth marketers, and designers, leading to version control issues and duplicated efforts.

These operational hurdles directly impact results.
Campaign timelines get delayed, opportunities for timely engagement are lost, and the overall customer experience suffers from inconsistency.
MoEngage Template Manager eliminates these friction points, providing a dedicated, integrated solution within the MoEngage platform for managing your essential campaign assets.

Unlock Efficiency and Consistency with Template Manager

Template Manager is more than just a storage location; it’s an active management system designed to bring order and efficiency to your content operations.
Here’s how marketers can leverage Template Manager:

1. Centralized Asset Repository: Say goodbye to scattered files and version confusion. Template Manager establishes a single, shared repository for your Campaign assets.
   Everything is in one place, easily accessible to authorised team members.
2. Simplified Template Creation: Create beautiful, on-brand templates with ease. For emails, Template Manager supports creation via a drag-and-drop editor, custom HTML, or importing templates via API.
3. Improved Organization and Discovery: Quickly find the template you need. Organize your Email and On-site templates into logical folders for easy navigation. Use powerful filtering and sorting options (e.g., by tag, message type, team, last updated) to instantly locate specific assets.
   
4. Enhanced Collaboration Across Teams: Template Manager fosters teamwork. Share templates and best practices across different roles and regions – Campaign Managers, Developers, Growth Marketers, Regional Managers. Control access by assigning templates to specific teams. This reduces duplicate work and ensures everyone leverages high-performing assets.
5. Effortless Consistency and Reuse: Maintain brand integrity across all touchpoints. Swiftly preview, edit, and reuse approved assets across multiple campaigns. Template Manager helps ensure your messaging looks and feels consistent, regardless of who creates the campaign or which channel is used.
6. Streamlined Updates and Governance: Keep your content current and compliant.

Template Manager offers smart syncing – changes made to a master template can automatically update across all active campaigns using it, saving significant manual effort. Get a centralised view of template usage across campaigns and track changes with version history and audit logs, providing full visibility and control.

Get Started with Effortless Template Management

MoEngage’s Template Manager provides the structure and tools needed to streamline your campaign creation and management processes.

By establishing a centralised repository, improving collaboration, ensuring brand consistency, and simplifying updates, Template Manager empowers your team to focus on what matters most: creating impactful, personalised experiences for your customers.

Ready to make your cross-channel content management easier and more effective?

Explore Template Manager within your MoEngage dashboard.

Reading Time: 3 minutes

Walking the floor at Shoptalk this year, one thing was clear—retail is no longer just about selling products. It’s about creating connection and brands were asking the same question:

“How do we build real loyalty in a world full of choices?”

So we sat down with the MoEngage Catalyst Partner, Treasure Data, and unpacked five powerful trends we saw shaping the future of customer engagement in retail

1. Loyalty Is No Longer About Points—It’s About Purpose

Loyalty programs used to be simple. Buy more, earn points, save money. But the playbook is changing.

At Shoptalk, we saw brands like Wayfair reimagine loyalty by creating what they call a “virtuous shopping loop.” Their program rewards customers with credits based on past purchases—turning buying into a cycle that feels earned and personalized. It’s not just a discount; it’s a reason to return.

Today’s customers want to feel valued beyond the price tag. Loyalty now lives in the experience: how a brand remembers you, surprises you, and keeps you engaged long after checkout.

2. Influence Isn’t Optional Anymore. It’s the Front Door.

Shopping doesn’t start on a search bar anymore; it begins on a scroll.

As we heard across panels and partner chats, influencer-driven shopping is becoming the default discovery path. And with media budgets shifting toward creators, brands are realizing it’s not enough to just sponsor a post. You must understand which voices move your audience—and how those moments translate into action.

The brands winning in this space are collecting data on what content converts, learning what their audience responds to, and building long-term relationships with creators—not just one-off campaigns.

3. AI Is the New Retail Assistant—Behind Every Touchpoint

We’ve all heard the AI hype. But at Shoptalk, we saw how it’s actually showing up in the retail experience.

AI is quietly reshaping how customers engage—and what they expect- from more intelligent product recommendations to personalized promotions and in-store self-service.

Treasure Data highlighted how AI isn’t just speeding up decisions. It’s helping brands reduce wasted spend, like continuing to advertise that product you already bought last week. It’s also shortening campaign development cycles and helping teams move faster from insight to execution.

But AI only works when it’s built on clean, connected, real-time data. This brings us to the foundation…

4. A Diamond Customer Record Isn’t a Dream. It’s the Strategy.

You can’t personalize what you don’t understand. That’s why so many brands are investing in Customer Data Platforms (CDPs)—because without one, there’s no single view of the customer.

With a CDP like Treasure Data, brands can stitch together every interaction, creating a “diamond record” that incorporates first-, second-, and third-party data to power personalized engagement. And when paired with MoEngage, that insight turns into action across every channel—email, push, app, web, and more.

What used to feel like a far-off goal (true 1:1 marketing) is now a real, scalable strategy.

5. Great Marketing Isn’t Just Creative. It’s Data-Driven.

Every campaign, every message, every promotion—it all starts with data.

The smartest marketers we spoke to at Shoptalk are looking at behavior, not just demographics. Where are customers shopping? What time of day? Which messages drive action? These are the questions guiding everything from media spend to product assortment.

But data is only as good as its quality. As one speaker put it, “You can’t AI your way out of bad data.” Clean inputs mean smart outputs. And that’s what makes personalization truly click.

What It All Means for You

After a few days of soaking up the energy and insights at Shoptalk, one thing became crystal clear: the brands that win in today’s retail world are the ones that lead with empathy and intelligence.

They invest in experiences, not just transactions. They use data to deepen connections, not just drive clicks. And they stay relentlessly focused on the customer.

At MoEngage, we’re proud to partner with Treasure Data to make that vision real by combining their powerful CDP with our cross-channel engagement platform to help brands build meaningful moments that convert.

Thinking about where to go next after Shoptalk? Let’s chat!

Reading Time: 3 minutes

The retail landscape is constantly changing, driven by technological advancements and evolving consumer expectations. To gain a deeper understanding of these transformative forces, we caught up with the MoEngage Catalyst Partner, Tealium, to discuss the most impactful retail marketing trends shaping the industry today.

Unified Commerce For Unified Customer Journey

The line between online and offline retail is disappearing. As Tealium pointed out, Unified Commerce isn’t a nice-to-have—it’s a must. Consumers now move easily between mobile, in-store, and social channels, expecting a consistent experience every step of the way. To meet those expectations, retailers need to remove internal silos and build a connected, customer-first approach that strengthens relationships and encourages long-term loyalty.

The AI Revolution in Retail

Artificial Intelligence (AI) is quickly becoming a core part of retail marketing. Tealium shared that a Gartner report revealed AI could soon power up to 80% of sales interactions—a clear sign that personalization is taking center stage. From product recommendations to dynamic pricing and customer support, AI is shaping every step of the customer journey. But for it to work well, it needs smart, real-time data that customers have consented to share. That’s where a strong real-time Customer Data Platform (CDP) like Tealium’s helps; providing the foundation AI needs to create relevant and responsible experiences.

Crafting Immersive and Engaging Experiences

Digital engagement is no longer limited to flat screens—it’s becoming immersive and interactive. Tealium believes more and more retailers will embrace AR and VR, and it’s easy to see why.

Imagine crafting a shopping experience where a customer can drop a new couch into their actual living room with AR or explore a virtual pop-up shop from the comfort of their home. These aren’t just flashy add-ons—they’re tools for crafting immersive, engaging experiences that feel personal and real.

By tapping into AR and VR, retailers can transform product discovery, boost engagement, and drive conversions in ways that feel intuitive and fun. It’s about meeting customers where they are—and taking the experience to the next level.

Embracing Sustainability and Ethical Commerce

Sustainability isn’t just a buzzword anymore. It’s quickly becoming a deal-breaker.

Today’s shoppers care deeply about the impact behind their purchases, and they’re making choices that align with their values.

Tealium pointed out a clear distinction: brands that only talk about sustainability without action will hinder trust with stakeholders. People want to see real action—ethical sourcing, responsible packaging, and thoughtful delivery practices that reflect a brand’s commitment, not just its marketing.

It’s not about being perfect. It’s about being honest.

When brands share the why behind their choices and tell the real stories of their journey toward sustainability, it creates trust. And trust builds connection. In a world full of noise, ethical commerce and transparent storytelling are how brands stand out and stay relevant.

Rethinking Discovery with Generative AI

The way consumers search for products is changing fast. Instead of typing clunky keywords and hoping for the best, shoppers now expect intuitive, conversation-like experiences. That’s where Generative AI in Search steps in. As Tealium explained, this technology understands natural language and delivers more personalized, relevant results. It transforms search from a chore into a helpful, guided journey that meets people where they are.

Turning Attention into Opportunity

Once you have someone’s attention, the next step is meaningful engagement. Retail Media is quickly becoming a strong revenue stream, allowing brands to reach consumers directly within the shopping experience. Tealium highlighted the potential here, but also the risks. When advertising feels out of place, it disrupts the experience. That’s why data governance and a deep understanding of the customer journey are so important. With the right foundation, ads become timely, useful touchpoints that add value.

Why Authenticity Still Wins

Even with innovative technology and new revenue strategies, one thing hasn’t changed. People want to connect with people. That’s where brand storytelling shines. Tealium emphasized that in a crowded market, the brands that build real trust are the ones that share their purpose and values clearly. When a brand communicates who they are and what they stand for, it creates an emotional connection. And connection builds loyalty.

So, What’s Next?

Our conversation with Tealium at Shoptalk 2025 painted a clear picture of where retail is headed. The most successful brands will be those that lead with empathy and relevance, powered by smart data. From seamless customer journeys and AI-powered personalization to sustainable practices and authentic storytelling, the path forward is about creating experiences that truly resonate.

MoEngage and Tealium help bring this vision to life. By combining Tealium’s first-party data solutions with MoEngage’s omnichannel engagement capabilities, brands can deliver timely, personalized, and meaningful messages across every touchpoint.

Want to dive deeper into what we discussed at Shoptalk or explore how this could work for your brand? Let’s Connect 

Reading Time: 2 minutes

Marketers in consumer brands face increasing pressure to achieve results despite limited resources and changing consumer behaviors. We see a growing trend of marketers transitioning from platforms that limit customer insights and the ability to rapidly experiment with customer journeys across outbound, inbound, and advertising channels in a unified fashion.

Over 60 brands have switched to MoEngage’s AI-driven platform in the past year and a half, leaving behind legacy marketing clouds like Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Responsys, and Braze.

We have launched the MoUpgrade program based on our experience helping large consumer brands migrate vast volumes of their customer data, thousands of campaigns, and hundreds of sophisticated rules and workflows safely and securely.

What is MoUpgrade?

The MoUpgrade program aims to reduce the effort, friction, and migration costs that consumer brands incur when they switch between customer engagement platforms. It accelerates migration timelines and delivers faster time to value in weeks instead of months or years.

The program allows for a smooth migration to MoEngage without disrupting ongoing campaigns, data collection cadences, or data pipelines.

There are three pillars to the MoUpgrade program—Managed Migration Services, Automated Agents, and Migration Credits.

Once you sign-up with MoEngage, a dedicated migration manager and one of our agency partners will take charge of the project. Our Managed Migration Services team is well-versed in most cross-channel customer engagement platforms and can expedite the migration process while minimizing risks.

This team is equipped with purpose-built Automated Agents to automate large parts of the process, such as converting customer and event data, segments, and campaigns into formats compatible with MoEngage. The Managed Migration Team provides full-service project management, hands-on assistance, and detailed product training for more complex workflows and sophisticated campaigns.

As part of the MoUpgrade program, MoEngage also offers credits to reduce your switching costs and Total Cost of Ownership (TCO) by ensuring you don’t pay extra for running parallel systems during the migration phase.

You can read more about the program and sign up for it here.

Reading Time: 6 minutes

MoEngage processes over 250 billion events every month, reaching speeds of up to 500 million events per hour at the rate of 250K per second.

If you were to travel at this speed (250K miles per second), you would reach the moon before you could say one Mississippi!

Brands worldwide use MoEngage to send more than 3 billion messages in a day, including 2.5 billion push notifications, over 250 million emails, and 20 million WhatsApp messages.

Here are some graphics to help you visualize the scale at which MoEngage operates:

What does the reliability of a SaaS platform mean?

‘Reliability’ for a SaaS platform in the customer engagement space like MoEngage means the platform is consistently available without any downtime or disruptions. A reliable customer engagement platform ensures high availability, fast response times, and stable performance for brands like yours.

A reliable customer engagement platform is built on an elastic infrastructure. This means the platform’s capabilities will be available to you even during periods of extensive and high usage by the rest of its customers.

Why is reliability important?

Let’s say you decide to run a flash sale in your retail outlet in Queens, New York. After all, sales are great for building customer engagement, generating a burst of revenue, and capturing shopping patterns, aren’t they?

You want to make as much noise as possible about this sale. You want to send out emails, push notifications, and text messages. You also want to show ads on TikTok, Instagram, or Facebook and show banners of this sale to all visitors coming to your website or mobile app from New York.

You plan to send out comms about this sale only to specific shoppers who have visited your store in Queens in the past year. You also decide to promote this sale to customers who haven’t shopped online or in your stores for over six months but made their last purchase from New York – frequent buyers don’t need a sale to drive a purchase, do they?

So, while you run ads to bring visitors from New York to your website, only the audience with infrequent interactions with your brand will see details about the sale.

Setting this up needs a lot of data and a reliable customer engagement platform (CEP). Your CEP needs a fail-proof data architecture to fetch this data from multiple sources, convert it into a format it understands, interpret it, and help you build customer cohorts. The platform also needs to be able to filter the audience in real time based on either location or past behavior.

A single failure can lead to a domino effect on your flash sale, directly impacting your revenue and deviating from your projections. Some common failures look like this:

1. Unable to send messages, emails, or push notifications due to the size of the audience
2. Missing audience interactions such as email opens or clicks on social media ads
3. Poor or incorrect campaign optimization due to missed engagement
4. Incorrect or incomplete data ingested from your websites or multiple individual sources
5. Wrong insights, analytics, or reporting

Why do these failures occur?

While there can be several reasons for the failure of large-scale data and campaign operations, one of the most common is the lack of your customer engagement platform’s capabilities to deal with unpredictable patterns.

You’re not the only brand that may decide to run a flash sale. Maybe a large bank needs to process millions of data points at the start of the new fiscal year. Perhaps that video streaming platform has a spike in traffic because of the FIFA World Cup tournament.

But you shouldn’t suffer because your customer engagement platform is unreliable. Your revenue should not be impacted because your customer engagement platform cannot deal with unpredictable spikes in traffic or data operations.

How did MoEngage solve this challenge?

Our fundamental objective and guiding principle has been to achieve true elasticity across all of our systems.

Building an infrastructure that navigates the failures mentioned above requires 3 critical steps:

1. Data ingestion needs to happen in real-time at a scale of billions
2. The ingested data must be processed and prepared for use in campaigns
3. Comms over billions of emails, push notifications, text messages, in-app messages, website banners, and more need to be successfully sent

While the team had successfully solved the BIG challenge of ingesting data in real-time, the next step was to ensure that our customers could efficiently utilize this ingested data to set up real-time campaigns.

This meant ensuring every component in our infrastructure (processing, memory, storage, and others) could adapt dynamically to changing demand–achieving true elasticity!

But attaining elasticity is easier said than done, especially after our ingestion speeds increased by 10x!

The engineering team had to guarantee that MoEngage could automatically scale resources up or down in real-time based on workload demands while ensuring consistent performance and SLA guarantees. The team also figured they needed to implement an automated monitoring and trigger-based scaling system that adjusted resources without human intervention.

This mammoth task did not deter our superstars.

Our engineers rolled up their sleeves and came up with a unique solution to efficiently process customer interactions (like clicks, searches, or purchases) from multiple sources while handling unpredictable traffic patterns and maintaining consistent processing times.

Btw, your tech and engineering buddies will love this, so make sure you show them what we built!

The solution built by our engineering team works through a sequence of components:

1. Events are first captured via APIs and stored in a ‘message store.’
2. A monitoring component continuously polls this store to analyze traffic patterns and predict resource needs.
3. When processing capacity needs to be increased (for example, when ingesting many data points or sending out millions of comms at once, like in your flash sale), a ‘clone orchestrator’ dynamically creates additional processing instances to handle the workload.

Neat, isn’t it?

The system’s ability to scale resources up and down based on real-time demand and historical traffic patterns makes it innovative and unique. Our engineering team used asynchronous, non-blocking methods to write data efficiently and then distribute events across resources to prevent a single application from monopolizing system resources.

How does MoEngage’s elastic infrastructure help you?

Our innovative solution predicts traffic patterns and dynamically scales our resources to maintain service level agreements (SLAs) even during unexpected traffic spikes.

So, a video streaming platform needing extra resources from MoEngage to help it drive more viewers to the FIFA World Cup tournament will not impact your plan of launching a flash sale!

No incomplete data ingestion attempts.
No missing customer interactions.
No incorrect analytics.
No failed comms.

Oh, and I forgot to mention – ALL of this happens while keeping your data safe and secure, thanks to our patented technology that tokenizes PII information!

If you’re interested in reading more about how this system works, check out this detailed explanation below:

Key takeaways

As a brand that caters to millions of customers, you must ensure smooth, efficient, and successful data operations and campaign management.

A reliable customer engagement platform (CEP) is crucial to ensuring data is ingested from all available sources and is prepped and ready for use in building campaigns. It also ensures comms are delivered to the right audience without snafus. Most importantly, your CEP must not ‘break’ when multiple brands scale up their operations and needs at the same time.

A single failure in any step leads to missed opportunities, lost revenue, and a negative impact on your brand reputation.

MoEngage understands the need for a reliable CEP, and we’ve addressed the challenges via a 3-step framework:

1. Real-time data ingestion at a scale of billions (read more about it here)
2. Processing and preparation of trillions of data points for use in campaigns
3. Successful delivery of millions of customer comms over multiple touchpoints

While this article delves deep into how we address the second step with a unique and innovative approach, watch this space for how we successfully deliver comms on multiple channels in our next article!

Reading Time: 8 minutes

Many brands miss out on big opportunities for customer interaction simply because they do not know how to automate push notifications. Whether it’s a quick reminder for an overdue bill or an ongoing promotion, push notifications can be game-changers for brand engagement.

These notifications have tremendous potential to communicate quickly with customers. In fact, push notifications can deliver a 3500% ROI—that’s huge! This makes them a necessity for B2C marketers today.

Using these notifications, brands can send personalized recommendations to customers based on their location, behavior, or preferences, enhancing conversion rates.

Now imagine doing all of this manually. Doesn’t make sense, right? Marketers who know how to automate push notifications understand that doing so manually is not only labor-intensive but can also be unreliable.

That’s why we’re going to share the push notification automation use cases and implementation best practices in this article.

What is Push Notification Automation?

Push notification automation is the process of setting up messages to be sent automatically to customers based on how they interact with your brand, ensuring well-timed notifications. For example, an automated mobile push notification can be sent to a customer an hour after they have abandoned their cart.

Understanding how to automate push notifications doesn’t just allow sending text messages but also rich media and call-to-action buttons. What’s more, brands can send customized messages at scale to different customer segments based on demographics, preferences, and behavior. With automation, you can also do A/B testing and run multiple campaigns at the same time.

Need more reasons to learn how to automate push notifications? Keep reading to understand the benefits.

7 Benefits of Automating Push Notifications

Data suggests that customers receiving weekly notifications had 440% higher retention rates than those who did not receive any. The number rose to a whopping 820% for daily notifications! Here’s a look at some tangible benefits of automating mobile and web push notifications.

1. Reduces time and effort

Manually sending messages can be time-consuming and repetitive, costing your brand precious time that could be used elsewhere. Automating push notifications can lower the burden on the team to stay “always online” and send timely notifications. But when the team knows how to automate push notifications, all it takes is smart scheduling.

2. Re-engaging with inactive customers

Not all your customers may open the app frequently. Automated rich push notifications do wonders for re-engaging with such customers. Brands can consider sending out promotional offers or reminders to inactive customers to bring them back on their platforms. For example, you can send an automated push notification to a newly-onboarded customer who has not opened the app for a week after signing up.

3. Targeting through segmentation

Automated push notifications simplify sending messages targeted to specific customer segments. This is because your automation platform takes care of classifying user segments based on characteristics you define. And your messages become more relatable for customers!

For instance, you can send messages about the launch of your new-age sneakers to specific age groups, such as teens, who are more likely to explore those sneakers.

4. Multiple campaigns at once

With automated push notifications, running multiple campaigns simultaneously can be a breeze. Rather than manually sending out notifications, marketers can learn how to automate push notifications and simply set up simultaneous campaigns, A/B test them, and run them automatically. Automation also simplifies the process of monitoring the performance of multiple campaigns using push notification metrics.

5. Well-timed and quick messaging

Gone are the days when you needed to stay hooked to the screen to send notifications. Automation can take care of sharing push notifications at predefined times. A specific use case can be drip campaigns, where messages are immediately triggered when a customer performs a specific action. A series of scheduled messages that are timed based on the customer journey can make a world of difference when it comes to engagement.

6. Efficiency and reliability

The cost of sending an ill-timed message or one ridden with mistakes can be huge for a brand. While your eyes may fail you, automated testing enables frequent testing and early detection of issues.

7. Scalability

Your goal might be to grow your app users. But with a rising user base, your problems with manual push notifications will only multiply. Automation can help you scale effortlessly, sending out personalized messages to a wide and diverse user base.

Now that you know all the benefits of automating push notifications, let’s get straight to the low-down of how to automate push notifications.

How to Automate Push Notifications

Automating push notifications is easy. All you need to do is follow these simple steps.

1. Choose a push notification platform

Most push notification platforms have everything lined up in one place. Explore different platforms and choose one that aligns with your brand’s objectives. Platforms like MoEngage allow messaging and viewing real-time insights from a single dashboard.

2. Connect it with your app

Connect your app with the push notification platform via APIs.

3. Segment your audience

Segment your audience based on various parameters like app usage patterns, age, gender, customer type, interests, and so on to send them customized notifications.

4. Create notification templates

Prepare your notification templates suited for each target segment and save them on the platform. These may be of different types, such as transaction alerts, reminders, promotions, and welcome messages.

5. Schedule your messages

Once you have your templates ready, all you need to do is decide the trigger conditions when your automated push messages will be sent to customers. Triggers can be events such as an abandoned cart, payment reminders, or specific time intervals of inactivity.

6. Test, monitor, and optimize

Once you’ve set up your automated push notification campaign, consider testing your messages to ensure you have set the proper controls. Monitor traction and response on your current automated push campaigns and refine them as necessary.

So, you can see it’s not that hard when you have the right platform backing you! Let’s get to know some common use cases where you can automate push notifications.

Common Use Cases for Automating Push Notifications

As seen above, push notifications definitely add more power to your marketing arsenal. They can help improve retention and enhance customer conversation rates by leaps and bounds. When it comes to your notifications, they can either be regular reminders (such as daily, weekly, or monthly) or event-based triggers (such as overdue payment or abandoned cart for “x” number of hours). Learning how to automate push notifications can make this easy!

Here are some examples:

1. Onboarding notifications

When a new customer signs up on your app, you can automate push notifications to send them a welcome message and get them more involved. Brands witnessed nearly 3x higher retention rates when customers received push notifications in their first 90 days of using the app vs. those who did not receive any notifications. This finding makes it even more crucial for brands to send out introductory notifications and more importantly learn how to automate push notifications.

You can use welcome notifications to direct users to explore the app or nudge them to take the next steps, such as completing their profile.

2. Transactional notifications

Automated transactional notifications can keep customers assured on their purchase journey. These messages can be sent for order confirmations, payment status, and even shipping and delivery updates.

3. Offers and discounts

Running special offers for selected customers? Or a holiday sale for all customers? Communicating these offers via automated push notifications can quickly drive your sales.

Did you know that five out of six businesses already use push notifications to announce promotional offers? It’s also interesting to note that around 52% of customers look for relevant information and offers when they receive push notifications.

Marketers can cleverly combine personalized push notification marketing with automation to target specific user segments, such as customers who have browsed particular products in the last week.

4. Announcing new products

What’s the quickest way to inform users of a new product launch? Send this information straight to their screen with push notifications! Knowing how to automate push notifications in this case can be one of the most critical tactics for brands to increase product awareness.

5. Re-engagement notifications

Inactive customers on the rise? Remind them to return to your app with enticing automated notifications.

The example below shows how brands can smartly use push notifications based on users’ activity levels. Duolingo seems to have grasped how to automate push notifications based on user interaction to boost re-engagement.

This may also include user behavior-based notifications. For instance, brands might target someone who has clicked on a certain product page or left a specific course midway.

6. Time and location-based notifications

Your brand might be headquartered in the US, but you might need to message customers in Australia. Automated time and location-based push notifications can accommodate differences in time zones and locations by allowing you to schedule campaigns beforehand.

7. Cart abandonment notifications

One of the most essential uses of automated push notifications is targeting customers who have left the purchase journey after filling their cart. When they’re just one step away from a purchase, sending them automated notifications for this event has a high chance of conversion. On average, abandoned cart push notifications receive a 10-15% click-through rate, which may show that many users revisit their carts after receiving a notification. What’s more, perfecting how to automate push notifications in these scenarios can be game-changing for brands.

8. Special occasions

There is no better way for your brand to connect with customers than by showing them you care. A simple way to do so is to send them personalized wishes or offers on special occasions like their birthday or anniversary. Why? Nearly nine out of 10 industry professionals say customers expect personalized content from brands. So, if you use this tactic, your brand will surely win some brownie points!

Sending personalized notifications can go a long way toward making customers feel special. Push notifications can also use rich, attractive media to better engage customers.

9. Creating FOMO

Creating a sense of urgency among prospective buyers is another way to boost sales.

Be it making a personalized offer for a new customer, a wishlist item, items left in the cart, or even a product launch, automated push notifications can nudge the customer toward your brand’s goal.

There are many more use cases when it comes to automated push notifications. These include upselling, cross-selling, recurring notifications, brand loyalty program notifications, and so on. The question is whether your brand is leveraging this tactic to the fullest!

10. Informational Updates

Awareness plays a key role in how customers perceive your brand. You can use automated push notifications to inform customers about your products and services, the latest industry insights, and more.

Push Notification Automation: Concluding Thoughts

There’s no better feeling than confidently having your push notification messaging strategy on autopilot. Automated push notifications can be that missing piece in your marketing strategy jigsaw that can take engagement, retention, and conversations up several notches. Concocting a concise, visually appealing message with a touch of personalization can shower your brand with a plethora of benefits.

That being said, it’s time to learn how to automate push notifications easily with MoEngage, so you can send personalized push notifications at scale.

So, what are you waiting for? Discover the power of automating push notifications in full throttle with MoEngage’s push notification platform.

Or get a firsthand experience of the platform with a comprehensive demo today.

Reading Time: 9 minutes

From improving customer engagement to boosting conversion rates, the benefits of email marketing are endless (we know, we know). But manually sending email campaigns is so 2015 (yawn). For all the B2C marketers out there, automated email marketing campaigns are the real deal now.

As it happens, email marketing automation helps you engage with your subscribers through personalized emails at each stage of their customer journey. Because automation never stops working! This enhances customer experience, which, in turn, boosts engagement.

In fact, according to MoEngage’s latest email marketing benchmarks report, emails personalized based on customer behavior achieve up to 300.7x conversion rates compared to non-personalized emails. How cool is that?

That said, we’re about to review some of the best automated email campaigns from 7 different brands. But first, what are the types of automated email campaigns? Let’s have a look.

7 Types of Common Automated Email Marketing Campaigns

Creating an email marketing strategy isn’t enough nowadays. You need to know how to get started with email marketing automation.

It’s okay if you don’t, though. That’s why we’ve compiled this list of common email automation campaigns just for you:

1. Welcome email series

A welcome email series is one of the most common automated email marketing campaigns.

Think of the moment when you subscribe to any brand’s email list. You’ll mostly find an email in your inbox, welcoming you to the brand’s family and introducing you to their products. These warm and inviting emails are meant to make you feel at home with the brand. And the next thing you know, you start trusting them a bit and expecting more emails from them on your own customer journey!

2. Anniversary and birthday emails

Customers love it when you remember anything about them—be it their birthday, anniversary, or even the first day they bought something from you. Why? Because it makes them feel special!

C’mon, weren’t you secretly thrilled when Nike wished you a happy birthday with free shipping? (We know you were.)

3. Order confirmation emails

Another kind of automated email marketing campaigns is the transactional email, like order or payment confirmation emails. A transactional email communicates customer-specific updates like login codes, password changes, and more.

For example, the minute someone buys a product, they might receive an email confirming the following details:

• What product they’ve ordered
• How much they’ve paid for it
• When they can expect to receive the product
• How they can track their order

Such transactional emails are meant to reassure customers that the brand has received their orders, no worries.

4. Product feedback requests

After a customer buys a product, it’s a good idea to send them a survey or ask them for a product review. For one thing, doing so makes customers feel like you value their feedback. And for another, their feedback can help you improve your product as well as your customer experience.

5. Re-engagement emails

Sometimes, customers stop engaging with your brand because they’re simply too busy. A quick nudge might be all it takes to stir up their desire to shop for something new! This nudge is often in the form of emails offering special discounts and coupons.

For example, Pearly sends emails offering 20% off bubble tea. But there’s a catch—customers have only 48 hours to claim the deal. All the more reason for them to remember the brand and rush to grab the deal before it’s gone!

Some brands also send automated discount emails to celebrate milestones and achievements. Here’s an email from Etsy offering a $5 discount to celebrate their ‘Etsyversary’.

Source

6. Abandoned cart notifications

How many times have you been sidetracked after adding your favorite accessories to your cart?

The same thing happens with your customers (human nature, tsk tsk), which is why it’s important to remind them about the products they’ve left behind in their carts. That’s exactly what abandoned cart notifications do: remind these customers to complete their purchases.

7. Back-in-stock alerts

It’s a bummer when you want to buy a pair of sunglasses online, and they’re out of stock. But wouldn’t it be awesome to receive an automated email a few days later, letting you know the item is available again?

Products going out of stock tells customers they’re coveted enough to be sold out. On the flip side, products coming back in stock tells customers they need to be purchased soon—what if they get sold out again? See the sense of urgency-due-to-scarcity at play here?

Okay, you must have a good idea of the different campaign types by now. But nothing helps you understand automated email marketing campaigns better than real-world examples.

7 Email Marketing Automation Examples to Help Guide Your Campaigns

Here’s a list of the best automated email campaigns from real brands. Who knows – some of these email marketing examples might get your creative juices flowing and inspire your next campaign!

1. Gemini: Automated welcome email

How Automation Enables This Example: Let’s say Google wants to onboard a new user of their GenAI tool, Gemini. A welcome email workflow is triggered as soon as someone signs up for the tool on Gemini’s website.

Source

This email marketing automation example from Gemini introduces the recipient to the GenAI tool. The two-line description clearly tells the recipient what to expect from Gemini.

Additionally, Google knows it’s vital to keep users engaged from the moment they sign up for the tool. That’s why their welcome email includes tips and ideas the recipient can use to get started with Gemini.

The CTAs, like ‘Try Gemini’ and ‘Chat with Gemini’, are also clear and concise. At the same time, the recipient gets clear instructions on how to write effective prompts for the tool — with a CTA letting them check a sample prompt.

Pro tip: Once you send a welcome email, make sure to send more emails consecutively highlighting the most popular posts on your blog, your most-ordered products, and so on. This can help your email subscribers move forward through the funnel and become your customers.

2. Nintendo: Automated birthday email

How Automation Enables This Example: This particular email is triggered by a milestone (the customer’s birthday), not by the customer’s actions. Once an individual signs up for Nintendo and specifies their birthday, they are sent an automated email when that special day comes.

Source

Birthday emails like the ones from Nintendo can warm anyone’s heart. Not only are they wishing the customer a happy birthday, but they’re also hoping the customer has a great day. Aww… thank you!

Secondly, they’re offering two different discounts at once—300 “My Nintendo Platinum Points” and 15% off select merchandise. Finally, the ‘Treat yourself’ CTA makes the customer feel happy that Nintendo went the extra mile to give them a birthday treat.

3. Poshmark: Automated re-engagement email

How Automation Enables This Example: This email could be automatically sent to those customers who have been inactive on the brand’s website or app for a specific time period.

Source

Social marketplace Poshmark sends out ‘Just Picked for You’ emails to re-engage lost customers. In the above email, the headline itself shows the customer that the email is personalized as per their tastes and past order history. It’s a great example of how automation, personalization, and a ticking clock can work together to drive conversions.

So if a customer has been inactive for some time, such automated email marketing campaigns can help rebuild their relationship with your brand.

That’s how Poshmark achieved 30% more conversions through 1.5 billion monthly emails after migrating to MoEngage Flow Versioning.

4. Airbnb: Automated order confirmation email

How Automation Enables This Example: Whenever a customer makes a payment for booking a stay at Airbnb, it triggers an automated email to confirm that their booking went through.

Source

Airbnb is known for their well-thought-out automated email marketing campaigns. See the prominent heading ‘Your reservation is confirmed’ in the above email? It immediately reassures the customer that their booking has been successful.

At the same time, the customer gets a clear breakdown of their stay booking details. Specifically, it contains the name and address of the stay, the stay duration, the number of guests, the amount paid, the host’s contact info, and the amenities available. This helps the recipient quickly glance through all the details in one go without having to open the Airbnb app.

The customer also has the option to modify their reservation if they want.

Plus, Airbnb has taken this email as an opportunity to provide the recipient with a holistic customer experience. Scroll further down the email to see how they’ve incorporated a list of things the recipient can do at their destination. But those who want to book these experiences are directed from the email to Airbnb’s website or app.

5. Tillamook: Automated customer feedback request

How Automation Enables This Example: This email could be automatically triggered when a customer cancels their product subscription or deletes their account. 

Source

Do you know what’s the #1 mistake marketers make?

It’s assuming what their customers’ needs and preferences are, and then sending them emails and other communications based on those assumptions.

Apart from market research, use questionnaires and surveys to know what your customers really want. Why not send them a feedback request email as part of your automated email marketing campaigns?

That’s exactly what the dairy brand Tillamook does.

The large bold headline ‘We want to hear from you’ in the above email sounds powerful, getting to the point of the email right away. Then, the brief description informs the customer that the survey has just three questions. So it won’t take them too much time to complete the survey.

The customer also learns the purpose of the survey, making Tillamook’s emails more relevant to them. That in itself makes them feel important. Finally, the clear CTA is the cherry on top for customers who quickly skim through the email.

Pro tip: One of the email marketing best practices is to figure out what stage of the purchase journey the customer is currently in and then, optimize your email marketing automation strategy based on that stage and the corresponding goal. For example, someone who hasn’t opened your app or bought anything in the last 30 days would be in the retention stage. You can send them a feedback request email to understand if they’re facing any issues on your app.

6. Hulu: Automated abandoned cart email

How Automation Enables This Example: Suppose someone chooses a Hulu subscription plan, but then leaves Hulu’s website. The event could trigger this automated email from Hulu, so they’re top of mind (and inbox) for the customer.

Source

This email from Hulu is a perfect example of how automated email marketing campaigns should be, when someone leaves behind a loaded shopping cart. It reminds the customer that they were in the process of subscribing to the platform. And its black-and-green design makes the customer feel like they’re scrolling through Hulu itself. (That’s why it’s crucial to maintain a consistent brand design across all your channels.)

The visuals and the minimal copy make the email skimmable. It tells the customer that by abandoning their cart, they’re missing out on several benefits, like a large streaming TV library and exclusive original series. Hulu has also subtly added the option to switch plans or cancel their subscription anytime, giving the customer a sense of control.

As if these benefits weren’t enough, the company offers the customer a one-month free trial if they click on the email. The idea is to induce FOMO so the customer completes the Hulu subscription.

7. Brightland: Automated back-in-stock email

How Automation Enables This Example: Let’s say a particular product a customer’s been eyeing for a long time goes out of stock. The customer then subscribes to the brand to get notified when that item is restocked. The moment it’s back in stock, an automated email is sent to the customer.

Source

Restocked your most sold-out products? It’s a good idea to spread the news to your customers just like Brightland does!

First, let’s take a minute to admire their email’s design and layout. And who can refute the headline’s confident claim that their pizza oil is pizza’s best friend?

Apart from the eye-catching imagery, notice how their copy plays with alliteration: ‘hot and herbaceous’, ‘drizzling deep dish’, and ‘dressing up delivery’, for instance. This makes it one of the best automated email marketing examples we’ve ever come across.

The straightforward ‘Shop Pizza Oil’ button also makes it easy for the customer to buy the product straightaway through the email. Tough to say ‘no’ to an email with all the right ingredients!

Now, it’s your turn to create an effective campaign.

Use MoEngage Automated Email Marketing Campaign Software to Enhance Your Process

As you can see, automated email marketing campaigns aren’t an option anymore. It’s the least your brand can do to thrive in this digital era.

This is why you need one of the best email marketing automation platforms like MoEngage. Savvy marketers use MoEngage’s Cross-Channel Marketing platform to:

• Create personalized and interactive no-code emails with a drag-and-drop email builder
• Trigger the right emails to the right people at the right time, based on their customer lifecycle
• Send product or content recommendation emails based on their customers’ browsing history and preferences
• Send updates and alerts about reward points, bank balances, order status, and more
• Ensure their emails land in the customers’ inbox, not their spam folder
• Engage their customers beyond emails — using push notifications, mobile apps, SMS, and more

Ready to learn more? Sign up for a demo to see how MoEngage can help you achieve your email marketing goals with automation.

Reading Time: 13 minutes

Let’s be honest—how many push notifications do you actually tap on? Probably not many. And your users? They’re no different. Every day, their phones buzz with updates, promos, and alerts, most of which get swiped away without a second thought. It all comes down to the right push notification metrics—if you’re not tracking what works, you’re just adding to the noise.

Push notifications can drive massive engagement—when done right. But too many brands blast out generic, poorly-timed messages that do nothing but annoy users. And then they wonder why their CTR is tanking.

So, here comes the next question: Are your mobile and web push notifications helping your business grow, or are they just adding to the noise? If you’re not obsessing over open rates, retention impact, and actual ROI, you’re leaving money on the table.

In 2025, success isn’t just about sending more messages—it’s about sending the right ones, at the right time, with the right intent. And that starts with understanding the push notification metrics that actually matter.

Let’s break down what’s working, what’s not, push notification best practices, and how to turn your push notifications into a real engagement and revenue machine.

How to Measure the Effectiveness of Push Notifications

Not all push notifications are effective. Some drive clicks and conversions, while others get ignored, annoy users, or even lead to app uninstalls. So, how do you separate what’s working from what’s not?

The key lies in tracking the right push notification metrics and understanding their impact on user behavior. It’s not just about sending messages—it’s about knowing which KPIs matter, how your performance stacks up against industry benchmarks, and how to maximize ROI.

Here’s what we’ll break down:

• Push Notification Metrics & KPIs: The numbers that actually tell you if your campaign is working.
• Benchmarks That Matter: How to compare your performance—like open rates, click-through rates, and conversions—with industry standards and know if you’re ahead or behind.
• Generating Real ROI: Because clicks mean nothing if they don’t drive revenue.

Let’s step right into it.

Top 7 Push Notification KPIs & Metrics Most Important to Campaign Performance

As we discussed before, if you’re sending web or mobile push notifications without measuring their impact, you’re flying blind. The right push notification metrics help you understand how to optimize your campaign for better engagement, retention, and revenue. Let’s break down the most important push notification metrics you need to monitor.

1. Push Notification Click Rate

Push notification click rate or click-through rate (CTR) tracks the percentage of users who not only receive your push notification but actually click on it. This tells you if your message sparked enough interest among users for them to take action.

How to Calculate:

A high CTR means your notification was relevant and compelling. A low CTR? That’s a red flag—your message might be off, the timing could be wrong, or maybe your audience just isn’t interested.

Want better CTRs? A/B test your copy, use segmentation to target the right people, and time your notifications for when users are most active. Minor tweaks like this can have a considerable positive impact.

2. Push Notification Open Rate

Open Rate measures how many people actually opened your push notification after receiving it. Unlike CTR, which tracks clicks, this push notification metrics tells you whether your notification even caught the user’s attention in the first place.

How to Calculate:

A strong open rate means your push notifications are breaking through the noise. A weak one? That’s a problem—it likely means your headlines aren’t grabbing users’ attention, or worse, users are ignoring your notifications altogether.

To boost push notification open rates, focus on:

• Personalization – Use the user’s name, preferences, or behavior-based triggers.
• Timing – Send notifications when users are most active (not in the middle of the night).
• Urgency & Curiosity – Give them a reason to open the notification (e.g., “Flash Sale: 2 Hours Left!”).

If people aren’t even opening your notifications, nothing else matters. So fix this first.

3. Push Notification Conversion Rate

Getting users to click and open your push notification is great—but does it lead to a desirable action? Conversion Rate indicates how many people actually accomplished the goal you wanted them to accomplish through your notification. It possibly includes buying, subscribing, watching a video, or any other move essential to your business.

How to Calculate:

High open rates and CTRs are irrelevant if users aren’t following through on the goal. A weak push notification conversion rate usually signals one of these problems:

• Your landing page doesn’t match the notification’s promise.
• The notification’s offer isn’t compelling enough to act on.
• There’s friction in the process (too many steps, slow load times, or bad UX).

Fixing this isn’t rocket science—make sure your messaging flows seamlessly from notification to landing page, remove unnecessary steps, and test different CTAs to see what drives action.

At the end of the day, clicks are vanity metrics. Conversions pay the bills.

4. Push Notification Opt-In Rate

Opt-In Rate measures the percentage of users who agree to receive your push notifications when prompted. If people aren’t opting in, it doesn’t matter how good your notifications are—because they’re never getting delivered in the first place. It’s one of the most critical push notification metrics, directly impacting your campaign’s reach and effectiveness.

How to Calculate:

A low opt-in rate (below 5%) is a red flag—you’re either asking at the wrong time or not giving users a compelling reason to say “yes.” (Scroll to the next section to know the push notification benchmarks.)

How to Boost Your Push Notification Opt-In Rate

• Ask at the right moment – Instead of an instant pop-up, request permission after the user engages with the notification (e.g., after a key action).
• Show the value upfront – Don’t just ask—explain why they should opt in. (“Get exclusive deals & instant alerts!”).
• Use a soft prompt first – Instead of triggering the default system prompt, use a custom-designed message to warm users up.

Without opt-ins, your push campaigns are dead on arrival. Fix this ASAP, otherwise none of this matters.

5. Push Notification View Rate

View Rate measures how many users actually saw your push notification—not clicked, just saw it—compared to the total number of notifications sent.

How to Calculate:

Why It’s Critical

A low view rate often points to issues like:

• Too many notifications → Users tune out spammy alerts.
• Bad timing → Sent when users aren’t active.
• Muted notifications → Especially common on iOS, where users have more control over notifications.

How to Improve Your View Rate

• Perfect Your Timing – Push when your audience is active, not when it’s convenient for you.
• Optimize Frequency – Bombarding users will lead to notification fatigue. Quality over quantity, always.
• Personalize, Don’t Spam – If users see value in your messages, they won’t ignore them.

A high View Rate means your notifications are actually making it onto the user’s screen—and that’s the first step to getting clicks, conversions, and ROI.

6. Push Notification Revenue Rate

Revenue Rate shows the percentage of direct revenue generated from push notifications relative to the number of notifications sent. It answers the key question: Are your push campaigns actually making money, or just noise?

How to Calculate:

Clicks and views are great, but revenue is the ultimate push notification metric.

A strong revenue rate depends on your industry, but SaaS and e-commerce businesses should expect direct revenue from push campaigns, especially for:

• Limited-time flash sales
• Cart abandonment reminders
• Personalized product recommendations

How to Boost Your Revenue Rate

• Use Dynamic Segmentation – Don’t send the same message to everyone. Target your audience based on user behavior.
• Create Urgency – “Only 3 left in stock!” performs better than “Check out our new collection.”
• Make the CTA Clear – Confusing messages kill conversions. Tell users exactly what to do next.

If your push notifications aren’t generating revenue, they’re just distractions. Focus on data-driven, revenue-generating campaigns—not engagement for just engagement’s sake.

7. Push Notification Opt-Out Rate

Opt-Out Rate measures how many users actively unsubscribe from push notifications. In most push notification metrics, bigger numbers are better—but here, it’s the opposite. A rising opt-out rate is a clear sign something isn’t working, whether it’s the frequency, relevance, or quality of your notifications.

How to Calculate:

Users don’t unsubscribe for no reason. A high push notification opt-out rate typically means:

• You’re sending too many notifications – Bombarding users with notifications makes them frustrated.
• Your content isn’t valuable – If users don’t find your notifications relevant, they’ll leave.
• Bad timing or poor personalization – Notifications sent at the wrong time or with generic content drive users away.

How to Reduce Opt-Out Rates

• Classify Your Audience – Tailor your messages; not everyone needs the same notifications.
• Adjust Frequency – More isn’t always better; send only when it matters.
• Improve Content Quality – Deliver value, not just promotional noise.
• Offer Control – Let users manage preferences instead of a full opt-out.

Keeping an eye on your push notification opt-out rate is essential. If too many users are leaving, it’s time to rethink your strategy. Keep the numbers low, and your audience will stay engaged and happy.

Push Notification Benchmarks to Use as a Yardstick

Numbers without context are just noise. You might be getting a 3% CTR, but is that good? Bad? Average? That’s where industry averages come in—they provide context on how your push messages fare in relation to industry averages.

But here’s where things get interesting: benchmarks aren’t all the same. Your push notification metrics will differ based on your industry, target market, and the type of messages you send. Your flash sale reminder, for example, won’t have the same impact as your shipping confirmation message. And that’s why comparing apples to apples in your analysis is crucial.

Now, let’s talk real numbers:

1. Push Notification Opt-in Rate

On average, 67.5% of mobile app users opt in to receive push notifications. This gives you a solid baseline to measure how effectively you’re encouraging users to enable notifications.

If your opt-in rate is significantly lower, it’s worth evaluating how and when you’re asking for permission — and whether you’re clearly communicating the value users will get from opting in.

Opt-In Rates: Android vs. Apple

The arrival of Android 13 shook things up:

• Android Opt-In Rate: Dropped from 92% (2022) to 85% (2023) after Google introduced opt-in prompts.
• iOS Opt-In Rate: Rose from 55% to 58% during the same period.

Despite the dip, Android still leads iOS. But with Android now requiring consent like Apple, expect opt-in rates to continue declining.

Opt-In Rates: Web Push

The average opt-in rate for web push notifications is 5%. Furthermore, 74.1% of website visitors allow web push notifications on Google Chrome, while 8.9% consent to them on Firefox, and 6.3% on Safari.

Huddle up for the opt-in rates of desktop users by industry:

• Finance: 33% (Highest-performing industry)
• Mobility: 27%
• Media: 25%
• Services: 21%
• Retail: 31%

2. Click-Through Rates (CTR)

CTR measures how many users clicked your notification after receiving it. Average CTRs typically vary across platforms, but the real game-changer is personalization:

• Targeted & Contextualized Web Pushes: Achieve up to 20% CTR.
• Overall Average: Sits at around 2%, though transactional or hyper-personalized notifications can hit 30% or more.

CTR by Industry:

• Retail: 3.5% (Highest-performing industry)
• Services: 2.3%
• Leisure & Hospitality: 2.7%
• Media: 2.1%
• Mobility: 1.6%

If your CTRs are lagging, it’s time to A/B test your copy, fine-tune your targeting, and rethink your timing.

3. Reaction Rate

This push notification metric tracks user interaction—whether they swipe, click, or take in-app action after receiving a push. Overall, across all industries, approximately 7.8% of people interact with a push message in some manner—whether by swiping, clicking, or in-app activity.

If you’re far off from these numbers, it’s time to get more in sync—tweak your message, play around with timing, and dial in on audience segmentation. If you’re killing these averages, kudos to you—just make sure to constantly strive to get even better. Great push message tactics never go stale.

How to Generate ROI Using Push Notifications

Push notifications aren’t simply used to maintain user engagement—they’re used to drive sales if used smartly. The only difference between a push campaign that converts and one that is ignored is how it is executed. Blasting off random messages won’t work.

Instead, you require timely, personalized, and data-backed messages that drive people to take action.

Here, we’ll explore five tried-and-proven approaches to obtain maximum return on investment (ROI) through push messages.

1. Send Tailor-Made Offers According to User Activity

Generic promotions get ignored. Humans interact much more with offers that appeal to their passions and emotions. Instead of blasting all people with the same message, capitalize on user data to create push messages that resonate personally and make sense to people.

How It Drives Sales

• Customers engage more if they see things that actually resonate with them.
• Cut through the noise in marketing by giving your customers what they want. Such targeted offers persuade shoppers who are more likely to buy.
• Personalized messages convert up to 202% more than mass messages.

Example:

A fashion retailer observes that a consumer has repeatedly searched for sneakers, but has not bought anything yet. Instead of promoting a general offer message, they send out this tailored push message:

By adding a sense of importance and a human touch, this message makes the buyer think that the offer was custom-made to their specifications—urging them to take instant action.

How to Do It Properly

• Track user activity through their browsing history, wishlists, and cart additions.
• Segment your target audience based on their preferences.
• Use automation tools like MoEngage’s Dynamic Product Messaging to send personalized product recommendations.
• A/B test differing messages to see what works best.

2. Abandoned Cart Reminders

Abandoned carts are a gigantic lost opportunity—almost 70% of online shopping carts get abandoned. That’s leaving a huge amount of money on the table! All that’s needed is a friendly reminder at just the right moment to get people to follow through on their purchase.

How It Boosts ROI

Brings in shoppers who have shown their willingness to buy.
Creates urgency and reduces hesitation.
Abandoned cart reminders are proven to re-engage potential buyers and drive them toward checkout, significantly increasing overall sales.

Example:

A customer orders a pair of headphones, but leaves their cart before actually making their purchase. Multiple hours have passed before he/she runs across this push message:

This little reminder prompts the buyer to recall their outstanding purchase and offers an extra incentive (no shipping costs) to complete the transaction.

How to Do It Properly

• Set up automatic abandoned cart reminders.
• Experiment with varied incentive offers (promotions, complimentary delivery, or low-stock alerts).
• Use MoEngage’s Push Amplification to ensure high delivery rates.
• Send a reminder within 24 to 48 hours if they haven’t checked out yet.

3. Urgency-Driven Flash Sales

Fear of missing out or FOMO is arguably advertising’s biggest driver. What would make people act faster? The thought that not taking immediate action would make them miss out on a great offer. Timely offers or flash offers create that sense of urgency that translates to impulsive purchases.

How It Drives Revenue

• Encourages immediate reaction.
• Makes people believe that they have received a special offer.
• Shortens the purchase cycle, driving more conversions.

Example:

A beauty company has a flash sale of their skincare products for 24 hours. To create maximum sense of urgency, they push this message:

The short span of time and the discount-based appeal make it hard to resist.

How to Do it Properly

• Use urgency-driven words like (“Only X hours left!”, “Hurry! Limited stock only!”, etc.).
• Add a countdown to your website to make the deadline more palpable.
• Schedule reminders towards the close of the sale to reach last-minute shoppers.
• Leverage MoEngage’s Smart Triggers to send notifications based on user behavior.

4. Re-Engagement Campaigns for Inactive Users

Not all users who stop engaging with your app or website are gone for good. Many just need the right cue to come back. Re-engagement push notifications remind inactive users why they loved your brand in the first place and give them a reason to return.

How it Drives ROI

• Increases customer lifetime value.
• Reduces churn rate, which is much cheaper than acquiring new users.
• Win-back campaigns can recover up to 26% of lapsed customers.

Example:

A travel app observes that a user has not planned a journey in three months. Instead of forgetting about the user, they send a tailored push message:

How to Implement It

• Identify inactive users using MoEngage’s Retention Cohorts.
• Offer an exclusive incentive to bring them back.
• Use deep links to take users directly to relevant app sections.
• Personalize messages based on past activity (e.g., “We miss you at XYZ Hotel!”).

5. Gamification & Exclusive Rewards

People love rewards and challenges. Gamification of push messages in your strategy has the potential to drive more engagement, retention, and higher conversion rates. When users feel they are working toward a reward, they stay more engaged with your brand.

How it Drives ROI

• Increases daily usage of the app.
• Encourages users to take more action (purchases, referrals, feedback).
• Loyalty programs have been shown to double purchases by 30%.

Example:

A fitness app wants users to stay active and engaged. They send out a challenge via a push notification:

How to Implement It

• Introduce streak-based challenges, loyalty rewards, or point-based perks.
• Notify users when they are close to unlocking a reward.
• Use MoEngage’s Smart Triggers to send notifications based on user activity.
• Create exclusive VIP rewards for your most loyal users.

6. Turning Unknown Visitors into First-Time Buyers

Not everyone who lands on your website or app is ready to buy immediately. Many visitors are just browsing, and without a little nudge, they might never return. Your task is to turn inactive visitors into shoppers by offering an incentive or focusing on good enough reasons for them to make that move.

How to Do It

• Push a welcome discount to new visitors: “First-timer? Spend 10% off on your first purchase—tap to avail!”
• Create immediacy by adding a countdown: “Exclusive welcome discount of 10% for the next 24 hours!”
• Dynamically segment visitors: Segment those who landed on product pages, but didn’t make any purchase.

By reaching new visitors at the right time, you have greater chances of converting visitors into spenders.

7. Helping Users Get Back on Track with Payments

Sometimes, transactions fail. This can happen for many reasons, including an expired card or simply a forgotten update. At that point, a push message at the right moment can remind them to retry before they forget about it.

How to Do It

• Send an instant reminder for unsuccessful transactions: “Oops! Your transaction failed. Tap to re-enter details and complete your purchase.”
• Alert users to impending renewals to continue service: “Reminder! Your subscription renews in 3 days. Ensure that your payment method is up to date.”
• Provide an incentive to prompt payment resolution: “We found an issue with your payment. Update your billing details now to avoid service disruption and ensure a smooth checkout next time!”

All these reminders at the right moments help prevent users from abandoning their purchases due to small payment glitches—ultimately driving more revenue for you.

Looking for more inspiration? Take a look at these creative push notification ideas and templates!

Push Notification Metrics to Measure: Concluding Thoughts

Push notifications can be a goldmine or just more noise—it all comes down to tracking the right numbers and making smart moves. High CTRs, strong conversions, and low opt-out rates don’t happen by luck. They’re the result of closely monitoring the push notification metrics—Messages Sent, Interactions, and Key Conversions—and refining your approach based on what works.

Want to turn your push strategy into a conversion machine? Explore our powerful push notification solutions or book a demo today to see MoEngage in action!