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Push Notification Delivery Calculator

Learn how to avoid low Push Notification delivery rates that hurt your conversions in a few clicks

With Push Amplification™ Plus

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Push Notification delivery rate

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Reachable users

Without Push Amplification™ Plus

0%

Push Notification delivery rate

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Reachable users

Without Push Amplification™ Plus
With Push Amplification™ Plus

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Uplift

Projected uplift in Push Notification Delivery Rates with Push Amplification™ Plus that increases mobile customer reachability

Factors That Impact Push Notification Deliverability

Learn how mobile customer reachability and Push Notification delivery rates vary with multiple internal and external factors.

  • Personalization
  • Frequency of App Usage
  • Recency of App Activity
  • Notification Interactions
  • Device and OEM
  • Device and App Activity
  • Android OS version
  • Internet Connection Type
Personalization

The success of Push Notifications depends on the personalization and relevancy of the message. The graph below shows that Push Notification Delivery Rates are less than 50% for non-personalized campaigns.

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Frequency of App Usage

Push Notification Delivery rates depend on the app type and frequency of usage. For example, in the graph below, the delivery rates for Shopping apps are higher than Telecom because they are used more frequently.

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Recency of App Activity

There’s a direct correlation between app activity and Push Notification Deliverability. In the graph below, Delivery Rates reach up to 80% for mobile apps where the most recent activity was less than 24 hours ago.

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Notification Interactions

As the time between interactions on Push Notifications increases, Delivery Rates decrease. In the chart, 84% of customers did not receive Push Notifications because they did not click on the previous ones for 4 weeks.

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Device and OEM

Chinese OEMs have OS-level customizations that restrict background app activity to optimize battery and device performance. This results in poor Push Notification Delivery Rates on such Devices and OEMs.

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Device and App Activity

There is a direct correlation between mobile devices and app activity. For all device models, we consistently found that the Delivery Rates drastically drop as app inactivity increases.

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Android OS version

Older OS versions of Android like Lolipop, Kitkat, and Jellybean were found to have lower Delivery Rates while new versions have better Push Notification Deliverability.

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Internet Connection Type

There is a correlation between network latency and Push Notification Delivery Rates. Because WiFi and 4G connections have a lower latency, Push Notification Deliverability is higher than 2G and 3G connections.

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Personalization
  • Personalization
  • The success of Push Notifications depends on the personalization and relevancy of the message. The graph below shows that Push Notification Delivery Rates are less than 50% for non-personalized campaigns.

  • tab image
Frequency of App Usage
Recency of App Activity
Notification Interactions
Device and OEM
Device and App Activity
Android OS version
Internet Connection Type

What Top Brands Say About MoEngage

BigBasket Uplifts User Reachability & Operational Efficiency
quote

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

customer
6% uplift in app adoption
quote

Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform.

customer
2X boost in Push Notification CTRs
quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification™.

customer
6thStreet Grows Business Contribution by 4X in 1 Year
quote

MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.

customer
Bijak Gets 50% Uplift in CTR With MoEngage Push Campaigns
quote

MoEngage’s state-of-the-art dashboard, rich analytics with behavioral insights, and formidable customer support have helped us in our growth. With a powerful insights-led CEP like MoEngage, we aim to bridge the gap between the local aggregators and commission agents in India to promote healthy, long-term relationships.

customer
Country Delight Observes 2.5X Boost in DAUs With MoEngage
quote

MoEngage has helped us identify various user journeys and allowed us to build an effective omnichannel communication strategy. This overall strategy helped us quickly scale our conversations by focusing on effective engagement and personalization using their segmentation and engagement features.

customer

What Top Brands Say About MoEngage

BigBasket Uplifts User Reachability & Operational Efficiency
quote

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

customer
Amar Bank Drives 8.5x Higher Email CTOR Than Benchmark
quote

We've been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We've improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.

customer
2X boost in Push Notification CTRs
quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification™.

customer
40% improvement in conversions
quote

Constant engagement and personalization are critical for customer retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve customer experience significantly.

customer
MoEngage Partner Ahamove Achieves Over 14X Conversions
quote

Ahamove was able to deploy in-app, banner and email campaigns with ease. This, in turn, increased our traffic and engagement, ultimately leading to a significant increase in the conversion rate of our campaigns.

customer
abillion Improves Conversions by 41% Using AI Optimization
quote

MoEngage’s predictive AI removes the need to hire an additional resource to implement an algorithm to send communications in the best channel or time. MoEngage also allows us to send time-sensitive and critical campaigns at specific times. We’re able to send promotions tailored for each person, which resulted in a 41% increase in conversions.

customer

What Top Brands Say About MoEngage

BigBasket Uplifts User Reachability & Operational Efficiency
quote

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

customer
6% uplift in app adoption
quote

Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform.

customer
2X boost in Push Notification CTRs
quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification™.

customer
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
6thStreet Grows Business Contribution by 4X in 1 Year
quote

MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.

customer
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
quote

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.

What Top Brands Say About MoEngage

BigBasket Uplifts User Reachability & Operational Efficiency
quote

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

customer
6% uplift in app adoption
quote

Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform.

customer
2X boost in Push Notification CTRs
quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification™.

customer
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
6thStreet Grows Business Contribution by 4X in 1 Year
quote

MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.

customer
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
quote

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.

What Top Brands Say About MoEngage

BigBasket Uplifts User Reachability & Operational Efficiency
quote

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

customer
6% uplift in app adoption
quote

Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand customer behavior in a much better way. Based on the past behavior of customers we are able to retain them on our platform.

customer
2X boost in Push Notification CTRs
quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification™.

customer
40% improvement in conversions
quote

Constant engagement and personalization are critical for customer retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve customer experience significantly.

customer

What Top Brands Say About MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

customer
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer

What Top Brands Say About MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

customer
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer

What Top Brands Say About MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

customer
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer

Frequently Asked Questions

What is Push Amplification™?
Why do you need Push Amplification™?
What are the benefits of using Push Amplification™?
What are Push Notifications?
How do marketers use mobile Push Notifications?
How are Push Notifications delivered to mobile customers?
How do you measure the Push Notification Delivery Rates?