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I am happy to share that a recent Forrester research titled The Forrester Wave^TM: Cross-Channel Marketing Hubs, Q1 2023 has recognized MoEngage as a “Strong Performer.”

The report utilizes a 26-criterion evaluation based on how each provider measures up and helps B2C marketing professionals select the right one for their needs.

MoEngage has received top scores possible for eight criteria:

• Customer Profiles and Preference Management,
• Descriptive Analytics,
• Scheduling and Automation,
• Mobile (experience orchestration),
• E-commerce and Marketplaces (experience orchestration),
• Experience Optimization,
• Performance Management, and
• Performance (strategy).

The report also recognizes MoEngage’s scalable data ingestion, AI-driven visualization, performance reporting, local approach to innovation, and regional development. I believe the scores are a testament to our ability to serve enterprise customers’ needs, support cross-channel use cases, and provide global go-to-market focus.

The Significance of The Forrester Wave^TM: Cross-Channel Marketing Hubs, Q1 2023

Over the last two years, cross-channel marketing has become critical for any consumer brand’s personalization and customer engagement strategy.

The current macroeconomic conditions, emerging technologies & channels, and growing emphasis on data security & privacy make it essential for consumer brands to overcome data and channel integration issues to consistently engage with customers in their moments of need.

The Forrester Wave^TM highlights Leaders, Strong Performers, Contenders, and Challengers to help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.

Forrester recommends that consumer brands look for solutions that:

• Support sophisticated cross-channel experiences at scale,
• Help marketers deliver both business and customer outcomes, and
• Ease human workloads with AI-based recommendations in business language.

Why do Consumer Brands Prefer MoEngage for Cross-Channel Marketing and Customer Engagement?

MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments.

Here are some reasons why brands worldwide choose MoEngage as their preferred partner:

1. Innovation

MoEngage is built ground-up and, therefore, able to innovate and develop industry-leading cross-channel marketing capabilities faster. We added over 75 features, channels, and capabilities to the platform in 2022 that can help you (marketers) stay ahead of the curve.

• We strengthened our AI engine with industry-first predictive capabilities that give marketers actionable insights to take timely actions and drive higher results for their business. Our customers have benefited greatly from using capabilities such as the Proactive Assistant, Best Time to Send, and Smart Recommendations – they are popular among our customers across verticals and regions.
• We launched MoEngage Inform, a unified messaging infrastructure that enables you to build and manage transactional alerts across channels through a single API.

Our no-code visual builder lets you personalize the website experience for each customer according to their preferences, affinities, and behavior.

2. Enterprise-ready Scale

You must delight millions of customers in real-time, so we have built the MoEngage platform to support that scale.

3. Global Reach, Local Support

We have invested in a strong support network globally to reach our most remote customers, with local offices and teams to best support them wherever they are in the world.

This past year we opened offices in Sydney and São Paulo.

Today we are multinational, with 13 regional offices across nine countries, including Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh City, Bangkok, Kuala Lumpur, Sydney, and São Paulo.

4. Security and Data Privacy

We care as much about your customers’ data as you do. Our top priority is to ensure the data your customers choose to share with you meets (or exceeds) global data privacy and security standards.

5. Global Peer Network

As a MoEngage customer, you can meet with peers and leaders from your region and worldwide. Our #GROWTH community provides networking opportunities, exchanging ideas, and learning.

Thank You ❤️

I want to thank Forrester for the recognition. I am also grateful to our investors, customers, partners, and team for their continued support. We will continue to invest in products and services that help bolster the trust and confidence you’ve placed in MoEngage.

If you would like to learn more about how Cross-Channel Marketing solutions will benefit your business and why MoEngage is the vendor of choice for 1,200+ innovative brands such as Ally Bank, Poshmark, PCH, Travelodge, Nestle, JibJab, Audiomack, Sweatcoin, Alamar, Tata Capital, and Gotyme, please get in touch here.

To download the report, please visit here.

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2022 has been a year of quiet but effective work. There were no big bang projects from engineering, but we slowly and steadily knocked off some of the essential tech debts. In this article, I will discuss a few milestones for Engineering at MoEngage.

Reliability at Scale

Reliability metrics indicate how satisfied our customers are. These SLAs are measured for every product and reviewed monthly to ensure we deliver on our customer commitments. In 2021, we found SLA breaches in a few areas and worked to improve them in 2022. Here are the improvements we’ve achieved, along with the results:

1. Frequency capping helps our customers create large campaigns without worrying about sending too many messages to their end customers. (An example of a frequency cap setting would be – Sending only 5 communication in 10 days per user.) Earlier, our code would not scale according to our requirements, which meant we were throwing more redis at the problem. Today we are not only able to scale effectively but also optimize costs by up to 70%. This project saved us a lot of dollars and helped deliver on customer SLAs.
2. Our Engineering Manager for QA ensures the team is constantly upskilling and prepped for global best practices. Our QA team gained ISTQB certifications and aims to add more certifications in the coming years. These initiatives help our teams improve their skills and implement global best practices that help us deliver products with minimal bugs and benefit our customers.
3. Last year, we formed a team to focus on core FE improvements and prioritized pending projects. One such project was the lazy loading of a few libraries to improve our dashboard loading times. We have improved build times by 32% and upgraded our node version. We introduced caching in a few areas to improve our dashboard lighthouse score from 62 to 70.
4. Users in the segment (UIS) as a service is a base for our customers’ personalization services. We faced some scale problems and set out to solve them last year. We have changed the stack and achieved 10x write performance and 3x latency reduction at the exact cost.
5. Flows is the most popular product at MoEngage – almost all our customers use it. We constantly improve this product to help our customers achieve more. Last year, the team significantly reduced the on-call, measured, and improved SLAs to meet these near real-time expectations. Why weren’t we able to do this earlier? We had to balance between the costs and SLAs here – to meet the SLAs, we had to throw a lot of infrastructure. Though the team hasn’t changed the stack, they achieved SLA and cost optimization with a good separation of customers and code optimizations.

We believe in challenging the status quo and working toward our customer’s needs. The desire to deliver the right technology for use cases keeps our team motivated and challenged.

Efficiency to Drive Sustainable Growth

Every company needs to find a way to operate efficiently. At MoEngage, we have always followed the principles of sustainable growth and keep a close eye on efficiency as an organizational metric. Last year was an excellent start in this direction, and I am confident that MoEngage will see a considerable improvement in this area going forward. Here are a few areas we improved in efficiency and results:

1. We identified on-call load as a massive area of improvement. Last year, cutting the on-call pagers was identified as a priority for our teams. While some teams could reduce the on-call toil by 50%, others had zero on-call pagers. There is less context switching, or pagers, more reliability to our customers, and happy coding for our teams.
2. As a SAAS company, our developers sometimes need to get involved in the support chain, another major item on our on-call schedule. We have consciously decided to train our support teams and develop enough documentation to eliminate any support escalations that can come to the engineering team. I am excited to share that the escalations have been reduced by more than 50%. As a result, we served more customers with less bandwidth.
3. One of our most prominent data centers has gotten big; any slight glitch would affect many customers. We had 3 DCs and launched our fourth DC in the US region to fulfill the data residency requirements and support better SLAs. While launching the DCs, we had our share of learnings, but eventually, we went live. This also means the devs need not worry about scale problems for some time.

Cost Optimization

Serving customers at the right cost is critical for any business. Our pricing is simple, and we bill our customers based on events and MAUs. But, only some of our products are directly proportionally used on the events or MAUs, making it challenging for the engineering team to predict the costs and keep them in check.

1. We tried to solve this problem by developing FUPs and pricing models for new products that don’t scale with MAUs. We built an internal service that can tell us how much we spend on a customer to serve a product. Last year, we rolled out this internal service to most of our services, and we can predict our serving price for all products with 90% accuracy. This project helps us in 2 ways – get the pricing models right for new sales deals and identify customers who are overusing our products based on their pricing.

Data Privacy and Security Are Priorities

You can never over-emphasize data security and user privacy. Yet, there is also a limit on how much you can achieve at a given time. We understand our customers’ concerns about consumer data safeguards, and we are constantly striving to reassure our customers. We made significant investments in security in 2021, and the trend continued during the last year.

1. We gained the SOC2 Type2 certification and CSA star Level 2, which goes a long way to assure our customers about our security practices. I believe certifications are a consequence of strengthening our practices and shouldn’t be our primary goal.
2. We have integrated most of our internal products with Okta to ease onboarding and offboarding practices. Thanks to our security team, we have revamped access control and defined how our teams access internal tools.
3. Our Infosec team has also launched whitepapers to tackle the ever-growing data residency requirements across the countries. We made tweaks to our products, such as launching the PII tokenized sending feature that allows our customers to store the data in their region and work with MoEngage solution that exists in other regions.

Stronger Team and Culture

While we worry about developing industry-leading products and technology, the team’s health and satisfaction are also my focus. Our organization’s culture encourages the team to speak up and act on feedback as much as possible. Here are some milestones we achieved in 2022:

1. We re-opened our office in August last year – we followed a hybrid work model, and in-office days were optional. However, teams could experience the difference between WFH and in-office work days. In-person meetings helped with faster decision-making, and knowledge transfer was quicker. The social aspect is the added icing on the cake; teams felt they were not isolated and were part of something bigger.
2. We have also successfully transferred some team members from the Business departments to the Engineering departments. Engineering at MoEngage is always open to the right talent, no matter their background.
3. By November, we had completed our leadership hunt and had a solid team with rich and diverse experience. I am hopeful that we will solve a lot of structural and process gaps with the experienced and talented leadership we have assembled now.

Other Highlights

1. We envision MoEngage as a multi-cloud platform. We did a few POCs on Azure last year and changed our building principles to not look at AWS services as the only way to build the software for our customers. Any decision we take regarding the stack needs to be multi-cloud compatible. We will continue to invest in multi-cloud systems this year.
2. We completed our first open-source project to help those trying to discover if they have alarms on their AWS infrastructure. The link to the project is given here.
3. We had our first hybrid hackathon, with a few teams in the office and others online. This time, we took our hackathon projects to our product roadmap and are close to making them live for our customers. We, as a culture, give space to out-of-the-box ideas and pursue them.

Opportunities 2023

We started last year with plenty to accomplish. We were able to accommodate some ad hoc tasks, which means we missed out on a few planned projects.

1. We aimed to roll out a new stack for data ingestion to all our customers, but we could do it only for 5% of them, which is way behind our targets. A significant learning for us has been how to make the right choices for the tech stack when we alter the fundamental functionality of the company and how to roll it out into production. I made many mistakes, but I learned a lot here, and I am sure our team and individuals in this project have their share of learnings.
2. We could not prioritize the tech stack revamp for Dynamic Product Messaging. The current stack doesn’t scale as efficiently with our ever-growing customer requirements. We need to ensure maintenance twice a month to upkeep the existing stack. We hope to provide a better experience to our customers and team members working on this product in 2023.
3. Our new DC(data center) launch took longer than planned. We identified the problem and launched one more DC in a record time. MoEngage has 5 DCs now, and our SRE team has done a fantastic job of making this happen. They had a lot of patience with these unexpected DC launches, and we have made our DC launches faster.
4. We had to rework our K8s stack to fix its fundamentals and still needed to meet our K8s targets last year. Something we had set as the target again this year, but with some rework already done, we hope we can do better in this area.

At MoEngage, we continue learning, do not shy away from acknowledging failures, and fix the tech as needed. Customer obsession, innovation, ownership, and humility are a few cultural values that define the MoEngage Engineering team.

As I look towards 2023, I want to thank the team that’s been part of all the hits, and I hope we’ll achieve many more milestones together this year.

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Personalization and cross-channel marketing are no longer a nice to have but a critical requirement for most companies to deliver a great customer experience. As such, we’re excited to announce that Pizza Salvatoré, an industry-leading pizza and poutine delivery company in Canada, has selected MoEngage to provide personalized customer experiences across channels like email, SMS, mobile push, app, web, and more, as it accelerates its growth plans. 

Pizza Salvatoré currently operates 65 locations across provinces in Canada. For the last two years, the company has witnessed a strong growth trajectory, opening a new pizzeria every 14 days. By 2027, the company expects to open nearly 500 locations. With Pizza Salvatoré’s rapid growth and expansion comes the need for a sophisticated customer engagement technology platform that can scale to meet its customers’ multichannel personalization expectations. 

“Engaging with our customers in a meaningful way – whether in-person at our restaurants or online across our digital channels – is critical for our business growth and retention strategy,” said Xavier Leport, Marketing Directeur at Pizza Salvatoré. As we continue to grow and expand across Canada, MoEngage will help us scale our multichannel personalization strategy so that every individual has a great customer experience – no matter where they are engaging.”

With MoEngage, Pizza Salvatoré will be able to improve its analytics and customer engagement strategy by leveraging deep insights on its customer base, deploying dynamic segmentation capabilities, and fueling multichannel marketing solutions for hyper-personalized campaigns. MoEngage’s rich personalization capabilities will help Pizza Salvatoré provide customized offers and recommendations based on customers’ behaviors, preferences, or geolocation and support its onboarding and retention campaigns across the customer journey.

We’re thrilled to work with Pizza Salvatoré and excited to support their personalization strategy as they continue to grow and expand in the Canadian market.

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I am thrilled to announce that MoEngage has been named a “Customers’ Choice” Vendor in the 2022 Gartner Peer Insights’ Voice of the Customer’: Multichannel Marketing Hubs Report. We believe MoEngage’s inclusion in the report validates the readiness and ease of use of the MoEngage platform.

Gartner Peer Insights defines vendors placed in the upper-right quadrant of the “Voice of the Customer” quadrants are recognized with the Gartner Peer Insights Customers’ Choice distinction, denoted with a Customers’ Choice badge. The recognized vendors meet or exceed the market average Overall Experience and User Interest and Adoption.

Gartner Peer Insights “Voice of the Customer” report consolidates verified customer reviews on their Peer Insights portal and stacks vendors based on customer ratings across multiple parameters.

Don’t Take Our Word; Hear From Our Customers

MoEngage has received a rating of 4.8 based on 438 reviews as of January 2023, the highest number of customer reviews for any vendor with top ratings from customers in product capabilities, sales experience, deployment, and support.

Take a look at our ratings across different categories:

Here are some 5-star reviews shared by our customers. You can read individual reviews and ratings on Gartner Peer Insights here.

What Makes MoEngage The Preferred Multichannel Marketing and Customer Engagement Platform by Customers?

MoEngage is the #1 insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments. We added clients such as Ally Bank, Poshmark, PCH, Travelodge, Nestle, JibJab, Audiomack, Sweatcoin, Alamar, Tata Capital, and Gotyme, taking the total customer count to over 1200.

Here are some reasons why brands worldwide choose MoEngage as their preferred partner:

• Innovation: MoEngage is built ground-up and, therefore, able to innovate and develop industry-leading capabilities faster. We added more than 75 features, channels, and capabilities to the platform in 2022. This helps you (marketers) stay ahead of the curve.
• Local Support: We have invested in a strong support network to reach our most remote customers. We are multinational with regional offices in over 13 countries that help us support your needs better.
• Security and Data Privacy: We care about your customers’ data as much as you do. Our top priority is to ensure the data your customers choose to share with you meets (or exceeds) global data privacy and security standards.
• Enterprise-ready Scale: You need to delight millions of customers in real time, so we have built the MoEngage platform to support that scale. Take a look at these numbers from last year:

• Global Peer Network: As a MoEngage customer, you can meet with peers and leaders from your region and worldwide. Our #GROWTH community provides opportunities to network, exchange ideas, and learn.

To our customers who shared your reviews, thank you! Your feedback has inspired us to build products that fit your needs. We will continue to create products and services that help bolster the trust and confidence you’ve placed in MoEngage.

Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end-users based on their own experiences and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product, or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Gartner Peer Insights’ Voice of the Customer’: Multichannel Marketing Hubs, Peer Contributors, 21 December 2022.

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Building an organization that creates a culture of diversity, equity, and inclusion (DE&I) is the foremost of every decision we make at MoEngage.

We’re proud to announce VibeAsOneTribe, our DE&I initiative aimed to amplify underrepresented voices and empower diverse communities.

DE&I is more than policies, programs, or adding diverse headcounts. We embrace DE&I to ensure MoEngage employees feel safe, included, valued, and empowered regardless of race, gender, sexual orientation, culture, age, or life experience.

DE&I in Leadership Roles Matter

Diverse leaders attract and retain diverse talent.

In today’s hybrid world, DE&I is more crucial than ever for employees to stay connected, engaged, happier and satisfied, leading to a direct correlation to higher productivity.

According to a report by McKinsey & Company, companies in the top quartile for gender diversity on executive teams were 21% more likely to outperform on profitability and 27% more likely to have superior value creation.

Diversity, Equity, and Inclusion at MoEngage

MoEngage’s DE&I strategy is designed to enable employees to connect and bring their different, unique perspectives to the table.

At MoEngage, we’ve built a culture that is welcoming and inclusive. This ensures every employee has a voice without the fear of not being included or valued.

We believe unique perspectives matter in achieving a common goal and purpose. To amplify this belief, we’re proud to introduce three new Employee Resource Groups (ERGs).

1. WeforShe

WeforShe creates an environment that celebrates unique contributions, champions professional and personal growth, and fosters experiences in which women can thrive.

This committee provides a network that supports the professional development of women, facilitates recruitment and retention, and works with senior management to address and provide feedback on matters of interest to female employees, including policy matters.

WeforShe also provides a forum to acknowledge the achievements of women at MoEngage and address their common workday challenges. It also serves as a support system on matters of interest unique to women in the workforce.

Mission statement: “To support and enhance the experience for women at MoEngage and optimize the gender balance across the firm to capitalize on the power of inclusion, equity, and diversity.”

2. En’Able

En’Able is MoEngage’s ERG for employees passionate about disabilities, neurodiversity, and special needs.

It serves as a community to build awareness and offer advice on the many facets of disability to create inclusive teams and workplaces.

In essence, En’Able aims to make ‘inclusivity’ a key element in MoEngage’s product, workspace, and culture.

Mission statement: “Enabling MoEngagers to be Supportive, Sensitive, and Spirited towards building an all-embracing environment that symbolizes love, respect, oneness, and inclusion for the specially-abled community.”

3. Mo’Pride

Mo’Pride builds a supportive and affirming atmosphere for lesbian, gay, bisexual, transgender/transsexual, queer/questioning, intersex, and allied/asexual/aromantic/agender (LGBTQIA) employees and allies.

Mo’Pride provides a network that supports the professional development of LGBTQIA employees, facilitates recruitment and retention, builds community among LGBTQIA employees, and works with senior management to develop policies and practices that positively impact LGBTQIA employees at MoEngage.

Mission statement: “Work towards a safe, non-judgmental, and more accepting environment for the LGBTQ+ community, and act as a support network by creating allyship across MoEngage.”

MoEngage Is Proud of VibeAsOneTribe!

It is critical for organizations to bring diverse perspectives into the system if they wish to remain profitable, innovative, and continuously evolving.

We believe that to be the very best and help others reach their full potential, every MoEngage employee deserves an opportunity to succeed in a fair and equitable workplace.

VibeAsOneTribe, our DE&I initiative, amplifies underrepresented voices and empowers diverse communities by fostering diversity and inclusion at a global scale.

Our ERGs are built to help participants from traditionally underrepresented and marginalized groups become decision-making catalysts and ensure a fully inclusive and open environment at MoEngage.

To be a part of our tribe, check out our careers page!

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MoEngage, the global leader in Insights-led Customer Engagement, is proud to receive the Great Place to Work^® Certification in India and the United States for the year 2022-2023 (from December 2022 to December 2023).

The prestigious award is based on what employees say about their experiences working at MoEngage.

This year, 88% of MoEngage employees said it is a great place to work!

Factors that have contributed to MoEngage’s recognition are our people-first culture, our innovations toward employee wellness, a high trust and high-performance culture, and the freedom MoEngage employees have.

Diversity & Inclusion and Employee Wellness

Diversity & Inclusion (D&I) is a core concept in the MoEngage identity. MoEngage has three Employee Resource Groups (ERGs) as part of larger D&I efforts. One group, “We for She”, focuses on women, another one, “Mo Pride” is an LGBT-focussed sub-group, and lastly, we have a disability focus group called “Enable”.

MoEngage has launched initiatives such as regular wellness leaves for employees to recover physically and mentally. We have introduced an EAP (Employee Assistance Program), tying up with the best corporate health partners to provide complimentary mental health sessions, diet and nutrition consultations, and counseling.

Employee Growth Initiatives

The best careers happen when you have a vision for who and what you want to become. We’ve introduced iThrive, an initiative to foster career development opportunities for MoEngage employees at all stages. This initiative also comes with flash mentoring sessions from in-house and external experts in every field and a central knowledge management space for employees to explore areas of interest.

MoEngage has also launched a back-to-work program called “Re-Engage”. This returnship program enables promising professionals a formal platform to return to work after a career break. Re-Engage comprises a well-rounded development plan with structured interventions which have been carefully designed to support the transition of employees returning to work.

Hight Trust, High-performance

MoEngage fosters a high trust, high-performance culture by encouraging employees to set and follow their own goals and OKRs that align with company and personal objectives. We encourage half-yearly performance check-ins to assess completion and discuss realignments where required. We host quarterly all-hands meetings with the leadership team to help every employee gain visibility into company goals and decisions.

Employees are regularly encouraged to set up meetings with the C-level executives at MoEngage for AMA (Ask Me Anything) sessions. We believe in stimulating employees to perform at their best and actively avoid any form of micro-management.

Freedom With Accountability

At MoEngage, every employee has the freedom to pursue their interests with the responsibility to align their expertise with the organization’s business growth. This culture has resulted in exceptional results, with a majority percentage of employees going above and beyond their expectations.

Apart from their contribution to organization growth, MoEngage employees have also used this opportunity to build a strong personal brand in their network and earn recognition at a global level. Our employees win awards and accolades and are considered trailblazers in their respective fields thanks to the MoEngage culture, which encourages them to be themselves.

About Great Place to Work^®

Great Place to Work^® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions. The Institute serves businesses, non-profits, and government agencies in more than 60 countries and has conducted pioneering research on the characteristics of great workplaces for over three decades.

Related Reads

• What is MoEngage?
• 2022 Wrapped-up: MoEngage Year In Review
• The Economic Times Acknowledges MoEngage as a Part of Employee Excellence 2022

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2022 was a year of transformation for us! I want to start by thanking our customers, investors, partners, and the team who have been part of this exciting journey.

The world around us changed a lot over the last few years – from the lows of the pandemic to the euphoria of rocketing valuations and now the uncertainty of a slowdown. Through the changing landscape, MoEngage has been able to drive sustained growth in our business, team size, and focus on innovation.

In 2022, we added many new clients to the MoEngage family, grew our global team, secured Series E funding, and won prestigious international accolades. We also launched industry-first features that transformed customer engagement for consumer brands. We also had our share of learnings along the way. Take a look at 2022 wrapped up for MoEngage.

2022 was a year of transformation and new milestones!

We grew our global footprints.

We also grew our family to support our global business.

Limitless scale,

New products and capabilities,

Strong partnerships,

And strategic alliances,

Helped strengthen customer engagement and win accolades and global recognition!

We are grateful for your love and trust.

You took #GROWTH to new cities and formats.

We’re ready for new opportunities & challenges, and we look forward to growing with you in 2023!

At MoEngage, we have always taken on new challenges and believe diversity is essential to achieving this. One of our priorities for 2023 is building a team with diverse skills and backgrounds.

Our company’s vision is to build the world’s most trusted customer engagement platform, and 2023 will take us closer to realizing this vision. We aim to add new and enhanced products to the MoEngage platform to help our customers solve the customer engagement challenges of the future and add more value to their business.

As a company, 2022 was a milestone year for many reasons, and I look forward to a fresh new year with new challenges and possibilities.

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It was a cold, cloudy Thursday afternoon in Bengaluru. As the chills of the winter winds were felt across the city, the halls of 315 Work Avenue were filled with the bright smiles and warmth of 75 volunteers, nay champions, who saved multiple lives by donating their blood.

Safe blood saves lives

As per Red Cross, on average, the human body contains about ten units of blood, and one donation can save up to three human lives.

Blood from a healthy individual can help people survive chronic illnesses, surgeries, traumatic injuries, and cancer treatments. At the same time, maintaining diversity in the blood supply is essential because the rarity of blood types differs, and rare types are most likely to be found among people with shared ancestral origins.

However, most people feel blood donation harms the body and can cause complications. One of the reasons why we conducted this camp was to raise awareness about the safety of blood donation.

According to the CUIMC, regular blood donation leads to lower blood pressure and a lower risk for heart attacks. People also donate blood because it feels good to help others. Volunteering and altruism have often been linked to positive health outcomes like a lower risk for depression and greater longevity.

About the blood drive conducted by MoEngage

MoEngage employees, their family members, friends, and a large number of voluntary donors from Bangalore North Round Table 25 and Bangalore North Ladies Circle 14, along with employees of other corporate offices at 315 Work Avenue, participated in this noble cause, donating 75 units of blood.

As an incentive, every donor was provided with donor cards, entitling them to a free unit of blood and procurement at discounted prices for immediate family members.

MoEngage is hiring! If you’d like to be a part of an organization that believes in giving back to the community, check out how your skills can help us grow here.

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Did you know 35.7% of UK growth and product marketers say being customer-centric when engaging customers can improve business ROI?

The current market has many brands with multiple offerings, and a customer can quickly get confused in this crowd. That’s why marketers are focusing on being customer-centric. To stand out.

Honestly, this is what every marketer’s dreams are made of, and we at MoEngage have been working hard for 8 years to fulfill these dreams using innovative tech and inclusive initiatives.

One prime initiative that has never failed to help marketers in their consistent effort to build an effective customer engagement engine is the worldwide edition of Growth Summits. We have been hosting the #GROWTH Events since 2019, with our first event being held in Delhi (the capital of India). Since then we have held #GROWTH events across 15 countries across North America, Latin America, Middles-east, Africa, and APAC.

The sheer scale of these events driven by our customers (internal and external) has been inspiring. The experience we gained from hosting 55 physical and virtual events with 40,000 growth, product, and marketing leaders across 100+ consumer brands, has contributed hugely to building a promising summit in London.

And with immense excitement and pleasure, we are happy to announce our next #GROWTH Summit in London.

London | #GROWTH SUMMIT 2022

We’re glad to bring to you #GROWTH Summit, a premier conference for the digital growth community hosted by MoEngage on 2 November 2022 in London. London has been on the radar for these events for quite some time, but the recent pandemic set us back a little.

We are happy to say we are finally arriving in London after a successful run in India, Dubai, Indonesia, Vietnam, and the USA.

A glance at what to expect at this event:

This is an invite-only conference to ensure that we offer an enriching experience to all our attendees. If you’d like to join us for a unique summit that’s focused on customer engagement and growth, request your invite.

We have lined up a carefully curated list of panelists and speakers from leading brands:

What to expect at #GROWTH?

• Interactive sessions and actionable insights from a carefully selected line-up of thought leaders.
• Find out what’s shaping customer engagement.
• Meet peers and partners to discuss trends and explore opportunities.
• Unwind with cocktails and interesting conversations.

Stay tuned for more news on the event on this blog after the event goes live on November 2, 2022. Hope to you at the event soon.

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With the increased restrictions on third-party data, more brands have started adopting customer data platforms (CDPs) to help them get access to first-party data. 

However, data collection and segmentation are just the first few steps. And while CDPs are essential tools, brands also need customer engagement platforms (CEPs) like MoEngage to turn this data into insights for creating personalized customer journeys. This makes seamless integration between your data and engagement platforms a key to delivering truly impactful customer experiences.   

To address this, we’re excited to announce our integration with yet another CDP, Microsoft Dynamics 365 Customer Insights. This partnership will help you orchestrate hyper-personalized customer journeys for different cohorts created using customer data. 

Introducing our Integration with Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights and MoEngage’s insights-led engagement suite together make a winning combination, which is crucial for engaging and retaining your customers. 

Simply put, with this partnership, you can use Microsoft Dynamics 365 CDP and its analytics capabilities to collect customer data and segment it into cohorts. These cohorts can then be sent to the MoEngage Platform to execute customer engagement in real time.

Hence, this partnership leverages the strengths of both platforms to establish an unmissable combo, regardless of whether you are a traditional or modern business. 

Use Case Examples for the Microsoft Dynamics 365 and MoEngage Partnership 

Here’s how different verticals can leverage the Microsoft Dynamics 365 and MoEngage partnership to their benefit:

  1. Banking, Financial Services, and Insurance (BFSI)

The biggest challenge plaguing the growth of BFSI companies is incomplete onboarding. Studies show that 40% of consumers fail to complete their onboarding successfully. Hence, the primary focus for companies in the industry is to help customers finish signing up, including KYC completion and activation of digital services. 

How the Microsoft Dynamics 365 and MoEngage partnership helps BFSI brands:

If you are a BFSI brand, then Microsoft Dynamics 365 will provide you with segmented customer data according to attributes such as incomplete KYC verification or inactivation of a service. You can then send these cohorts to the MoEngage platform for further analysis and engagement. Using MoEngage, you can create an omnichannel customer journey for each segment to provide a personalized customer experience at every stage. In addition to this, you can use predictive capabilities to open upsell and cross-sell opportunities via retargeting campaigns. And you can do this while keeping customer data confidential using our inbuilt features like PII Masking. 

  2. Retail and E-commerce

We’ve observed that the cost to acquire a new customer in the retail and e-commerce industry is 7X higher than retaining an existing customer. Hence the primary goals of brands in the industry are to predict at-risk customers, reduce churn rate, and recover former customers.

How the Microsoft Dynamics 365 and MoEngage partnership helps retail brands:

If you are a shopping brand, then Microsoft Dynamics 365 will help you capture customer data using its CDP capabilities and analyze predominant behavior traits of the consumers to create cohorts, such as ‘Lost Customers’ and ‘Dormant Customers.’ You can then send these segments to the MoEngage platform. Post this, you can use MoEngage to customize the customer journey for each customer cohort, predict customers likely to churn with the help of artificial intelligence, diagnose reasons for churn using User Path Analysis, implement omnichannel engagement strategies, and send personalized recommendations through Dynamic Product Messaging.

  3. Media and Entertainment 

Recent studies show that only 18% of consumers pay for subscriptions at the end of the free trial. This means the conversion levels in the media and entertainment industry are pretty low. Hence, the primary goal for marketers is to engage customers in a personalized fashion and showcase the value of a paid subscription.

How the Microsoft Dynamics 365 and MoEngage partnership helps media brands:

If you are a media and entertainment brand, then Microsoft Dynamics 365 will help you attain customer data using its CDP capabilities and provide segments such as ‘Consumers on Trial’, ‘Active Consumers on Trial’, ‘Dormant Consumers on Trial’, etc. You can send these cohorts to the MoEngage platform. Through MoEngage, you can personalize your messaging to appeal to different cohorts of consumers, use artificial intelligence to optimize campaigns through real-time feedback, and identify subscription drop-off points through funnel analysis, all in all, to increase conversions and ensure retention. 

Conclusion

Conversion, engagement, and retention are some of the top industry-wide challenges. And without the right tech stack backing you up, these challenges will be impossible to overcome. 

Together, Microsoft and MoEngage’s analytics and engagement capabilities provide you with a 360-degree view of your customers and actionable data, using which you can create hyper-personalized buyer journeys to win over your customers and ultimately achieve your business outcomes.

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