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SportsCafe achieves 32% lift in page views with MoEngage web push
SportsCafe is a leading digital sports content publisher. They were faced with a challenge to increase traffic and create a pool of engaged visitors who would keep coming back to the site - especially on mobile devices. To achieve this, SportsCafe implemented MoEngage Web Push, letting them deliver mobile app like push notification experience on desktop and mobile devices. Here’s what they experienced:
32%Increase in average page views on SportsCafe
10,000+users driven to the site in their first 100 days with web push notifications
120%Increase in time-spent from ‘web push visitors’ compared to regular visitors
32%click-through rate observed for web push notifications
Why MoEngage web push
"We use MoEngage to build user profiles across mobile apps & web. We deploy life-cycle engagement campaigns across channels to on-board, activate, reduce abandonment, and even gather feedback from un-installed users. We have witnessed close to 5% increase in conversion rates, up to 35% email open rates."
"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"
"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."
"As a digital content service provider, MoEngage Web Push has significantly increased our ability to send targeted notifications to our users. I can push breaking news articles specifically to cricket enthusiasts while send tactical football analysis to users who relate to those."