Bigbasket - India's leading online grocery store, improves push notification delivery by 10% with MoEngage Push Amplification
“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”
— Anand Bhaskaran, Manager - Digital Marketing, Bigbasket
OS/Device-level restrictions in Chinese OEMs and other factors negatively impact push notification delivery rate
Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery.
Network-related problems can cut-off devices from the GCM, affecting push notification delivery.
MoEngage Push Amplification
Reach, engage & convert an additional 20% users, who would otherwise be a missed opportunity