MoEngage Push Amplification

Industry-first Solution for Push Delivery Issues

Increase Push notification delivery by up to 20% with MoEngage

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Bigbasket - India's leading online grocery store, improves push notification delivery by 10% with MoEngage Push Amplification


10%
Aggregate increase in push notification delivery with MoEngage




16%
Increase in conversions attributed to increased reach
“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”
Anand Bhaskaran, Manager - Digital Marketing, Bigbasket

The Challenge

OS/Device-level restrictions in Chinese OEMs and other factors negatively impact push notification delivery rate


Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery.

Network-related problems can cut-off devices from the GCM, affecting push notification delivery.

The Solution

MoEngage Push Amplification

Reach, engage & convert an additional 20% users, who would otherwise be a missed opportunity



OS/ Device level restrictions by Chinese OEMs cut the device from GCM - restricting push notification delivery. When a notification delivery fails, MoEngage Push Amplification acts as a fallback to GCM, and delivers notifications directly to users’ device

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