Talk to us for a scalable, secure solution that grows with your business.
end consumers per month
events analysed
data points analyzed monthly
messages sent every second
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Monthly Tracked Users (MTUs)
MTU (Monthly Tracked User) counts each unique user actively engaged or monitored within our platform each month
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Growth | Enterprise |
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Mobile App Push Notifications
Send personalized, rich and timely push notifications to Android and iOS App users
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Web Push Notifications
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
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Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
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SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
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In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
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On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
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Cards
Build a newsfeed or local notification center in your app
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Add-on
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Add-on
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Personalize
Create multi-channel connected experiences that bridge the gap between your user's needs and the product experience
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Add-on
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Add-on
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Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
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Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
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Webhooks
A versatile solution to send data to own or 3rd party services
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Connected Channels (Whatsapp, RCS, Line, Viber & Telegram)
Connect MoEngage with any customer interaction platform. Example -Whatsapp, RCS, Line, Viber & Telegram
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Add-on
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Add-on
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Key Metrics
Provides important and necessary information for day-to-day use
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Acquisition Analytics
Understand which acquisition campaigns or channels are giving you better ROI
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Uninstall Analytics
Visualise patterns behind the users uninstalling your mobile apps
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Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
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Add-on
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Add-on
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User Analysis
Understand user preferences and run targeted campaigns that are powered by them
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Add-on
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Add-on
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Workspace Dashboards
Create custom reports and group multiple reports into a custom dashboard
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Add-on
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Add-on
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Behavior Analytics
Understand user behavior by analyzing their actions, user attributes and device attributes
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Add-on
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Add-on
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Funnels
Get insights into how users interact with your app through their lifecycle
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Add-on
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Add-on
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Retention
Understand the characteristics of your loyal and repeat users
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Add-on
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Add-on
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Session and Source
Find out which sources bring in your users and how long they use your app
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Add-on
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Add-on
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User Paths
Remove the guesswork out of user journeys with forward and reverse user path analysis
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Add-on
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Add-on
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Proactive Assistant
AI-powered assistant that provides marketers with valuable insights to enhance their marketing efforts
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Add-on
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Add-on
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Analytics Alerts
Get notified when certain metrics or event volumes see a significant spike or dip
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Add-on
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Add-on
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Private Dashboards
Empowers individual user to create and manage their own dashboards for private work or sensitive analysis
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Add-on
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Add-on
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Attribute Segmentation
Create segment based on user demographics and profile attributes
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Behavioral Segments
Create segments based on user interactions across all touchpoints
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Offline Segment Uploads
Import segments from an offline analysis
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RFM Segments
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
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Affinity Segments
Target your users based on their personalities, lifestyles, beliefs, and choices
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Warehouse Segments
Create segments on MoEngage based on data from your data warehouse without the hassles of moving it to MoEngage
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Add-on
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Add-on
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Connected Segments
Send segments from MoEngage to other platforms such as Ad networks in real-time or on a periodic basis. examples - Pinterest & Snapchat Ads
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Add-on
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Add-on
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Broadcast Message to a Segment
Send one-time message to your users now or at a scheduled time
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Event Triggered Messages
Automatically trigger personalized messages based on user interactions
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Location Triggered Messages
Personalized communication based on your user's location
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Device Triggered Messages
Immediately notify the users when the leave the app even they are not connected to internet
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Business Event Triggered Messages
Remind users when items are back in stock or when there is a price drop
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Campaign Tags
Organise your campaigns by tags for better discovery and advanced reporting
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Campaign Control Groups
Measure the uplift from a campaign
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Global Control Groups
Turn off all communications to a random userbase or a select list of users and measure uplift
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Rich Push Templates
Stand out from the crowd with rich push notification templates
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Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
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Personalised Message Previews
See the preview of your personalised message for any user
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Email Inbox Previews
Visualise your emails across multiple devices and email clients before launching
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Localization
Create sub segments based on location, language and target them in a single campaign
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A/B Testing
Experiment with multiple varations of content
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Delivery Controls
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
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Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
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Campaign Attribution
Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models
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Campaign Reports
Share reports with the team on a regular basis - automatically
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Preference Management
Manage the Push, Email, SMS preferences of the users
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Campaign Statistics dashboard
Single snapshot of all your campaigns and channels.
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Push and SMS Template API's
Update your messaging templates directly from an external system
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Alert Management
Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively
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System Alerts
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System & Custom Alerts
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UTM Tracking
Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources
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Email Domain Reputation Tracking
Availability of domain reputation data in the dashbooard so that Marketers can make informed decisions and improve email open rates
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Content Blocks
Reuse the same content across multiple campaigns
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Landing Pages
Create engaging and dynamic webpages to enrich a customer profile or better engage with the customers
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Add-on
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Add-on
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Template Manager
Organize and manage all your templates for multiple channels in one place
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Cross-channel Workflow Builder
Create cohesive cross-channel campaigns using an easy-to-use journey builder
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A/B Testing Branches
Test multiple flow path to identify the best performing action
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Wait Till An Action or Certain Time Period
Schedule the next action for the user in a flow after a certian period or an action
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Conditional Split
Split users within a flow based on their profile data or actions
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Error Log
Debug errors in the flow seamlessly before publishing
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Flow Sunsetting
Force stop all activities in a flow or only stop new users entering the flow
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Debug Flows
Understand how users are traversing in a published flow
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Flow Versioning
Experiment with ease on your live Flows
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Performance Analytics
Detailed analysis or how users are navigating through the flow and individual campaign performance
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Flow Templates
Inspiration for crafting your flows based on your goals
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In-Session Attributes
Target website visitors based on current session attributes such as Time, Location, Device UTM properties
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Add-on
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Add-on
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In-Session User Behavior
Target website visitors based on their actions within the current session
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Add-on
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Add-on
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Multi-channel unified experiences (Web, App & others)
Run consistent personalization experiences across channels such as Web, App, TV Apps, Kiosks & others
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Add-on
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Add-on
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Visual Website Editor
Point and click editor to modify various elements of your website without intervention of IT
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Add-on
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Add-on
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Custom HTML/JS
For advanced use cases, you get to modify/add to your website HTML and JS
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Add-on
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Add-on
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Product Recommendations
Show personalized recommendations to each user based on their past and current session behavior
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Add-on
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Add-on
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Single API for Cross-Channel Messaging
Build, iterate and scale your transactional messaging across channels with a single API
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Add-on
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Add-on
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Channel Fallback
Save costs and improve user experience by sending your messages through an optimal channel
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Add-on
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Add-on
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Personalization Support
Improve the message relavancy by including the user data available within the User Profiles
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Add-on
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Add-on
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Dynamic Sender Routing
Choose the right sender for every time sensitive message based on user attributes or custom business logic
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Add-on
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Add-on
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Trigger Delay and Content Optimization
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
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Predictions
Predict which users are likely to churn, uninstall, convert or perform any specific activity
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Add-on
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Add-on
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Intelligent Path Optimizer
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
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Best Time to Send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
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Most Preferred Channel
Send the message on the channel a user is most likely engage with
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Next Best Action in Flows
Target the users on their preferred channel at the best time they are likely to engage
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Merlin AI Copywriter
Generate high-quality written content leveraging LLM, Keyword analysis & easy to use prompt builder
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Merlin AI Designer
Create unique marketing banners from the provided image description.
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Merlin AI Segment Assisst
Create segments easily by entering prompts in simple English
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Merlin AI Jinja assistant
Generate the Jinja code around the usecases of User Attribute, Event Attribute and Product Set personalization types
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Offerings
Create a repository of offers mapping each of them to a target user segment
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Add-on
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Add-on
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Decision Policy
Set rules to prioritise the right offers to each user
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Add-on
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Add-on
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User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
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Event Attributes
Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
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Item Attribute based catalog filters
Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price
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User action based catalog filters
Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased
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Catalog Alerts
Deliver personalized and timely recommendations based on the changes in item price or quantity
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Content API
Plug in your APIs to send highly personalized recommendations
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AI Recommendations
AI powered product recommendations to improve the likelihood of user coverting
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Add-on
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Coupon Management
Efficiently manage coupon lists, which are generated via your internal system or third-party vendors
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Unified Identity
Unify customer profile data coming from different sources
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Portfolio
Manage multiple applications (apps) and websites as individual Projects within a single, unified MoEngage workspace
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Add-on
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Add-on
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File Imports
Import data from your cloud storages like S3, and SFTP
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Warehouse Imports
Move user profile & activity data from select Warehouses to MoEngage to easily activate the data
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Add-on
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Add-on
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Data Management
Manage the consumption and visibility of various user attributes and events sent to MoEngage
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Segment User Exports
Export the users in the segment from the dashboard
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Streams
Exports events from MoEngage to external sources in near real-time
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Add-on
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Add-on
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Connected Segments
Move segments from MoEngage to external destinations
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Add-on
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Add-on
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Connected Sources
Adaptable webhook endpoint designed to receive data from various external platforms via a REST API
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Salesforce CRM integration
Send data from Salesforce Objects to MoEngage User profiles with a native integration with Salesforce
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Add-on
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Add-on
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Open Analytics
Easily integrate with your Redash instance for custom visualization options
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Add-on
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Add-on
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Message Archival
Store the messages sent to customers for audit and compliance purposes
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Add-on
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Add-on
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Single Sign-On (SSO)
Let your teams access MoEngage dashboard with single sign-on
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2-Step Verification
Secure your user data with two-factor authentication
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One Time Password (OTP) Verification
Logging in from a new location or a new device requires further authentication using an OTP sent to your email address
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Audit Logs
Centralized trail of all activity in your MoEngage account
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Firewall
Limit and control access to your MoEngage account to only trusted IP addresses
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PII Data Encryption
Store customer data in an encrypted format in MoEngage servers
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PII Masking
Restrict the visibility of user data from certain users in your organisation
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PII Tokenized Sending
Send email and sms to your users without sending their email addresses and Mobile number to MoEngage
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Add-on
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Add-on
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Access Roles
Define specific roles for dashboard users and control access based on roles
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Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
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Campaign Approval Workflow
Setup a maker-checker approach to review campaigns before publishing
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Online User/Developer Guide
Extensive documentation to support your growth journey and self-serve implementation
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Online Helpdesk Support
Email support for assistance on platform queries
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Access to Growth Academy and Knowledge Resources
Access to hand-picked content to up-skill yourself on everything Customer Engagement
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Implementation Services
Expert guidance to help you with the onboarding
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Consultation Services and Business Reviews
Unlock growth potential, accelerate results and sustain success
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MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.
We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.
To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR.
Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.
No, we offer a full stack service through deeper integration with a leading email service provider.
We currently rely on AWS for our infrastructure needs. We have separate data centers in the EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.
There are no additional charges for adding or updating customer attributes.
Yes, we offer integrations with various tools present within your tech stack. Please visit our Technology Partners page to see the partners we support.
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.