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Everything you’ll ever need to engage your Users

Explore how MoEngage can help you with your growth journey.



Behavioral SegmentationCreate segments based on user interactions across all touchpoints

Import offline segmentsImport segments from an offline analysis

Import offline user dataImport user attributes from other systems for improved segmentation and journey mapping

LocalizationCreate sub segments based on location, language and target them in a single campaign


Push NotificationsSend personalized, rich and timely push notifications over web and mobile

Email CampaignsCraft contextual emails that align with the customer journey and their behavior across your mobile app and website.

In-app MessagesShow personalized in-app prompts inside the mobile app to drive conversions

SMS CampaignsDelivery time sensitive text messages as a fall back to other channels like email and push notifications

Web PushReach users on desktop and mobile - even when they are not on your site

On-site MessagingEngage and convert anonymous website visitors with Popups, Lead Capture Forms and Surveys

Cards (Add-on)Build a newsfeed or local notification center in your app

Facebook AudienceRetarget your users through Facebook ads and bring them back to your app or site

Web PersonalizationPersonalize the native experience of each website visitor

Connectors: Google AdsRetarget your inactive or anonymous users through Google Ads and reduce churn

Connectors: WhatsappInclude WhatsApp within your omni-channel campaigns and send timely updates, alerts and offers

Connectors: WebhooksSend data to any 3rd Party APIs with Webhooks

Analytics (Add-On)

Behavioral TrendsUnderstand user behavior by analyzing their actions, user attributes and device attributes

Funnel AnalysisGet insights into how users interact with your app through their lifecycle

Retention CohortsUnderstand the characteristics of your loyal and repeat users

User Frequency DistributionAnalyze behavior of one-time users, occasional users and heavy users

Revenue AnalysisAnalyze revenue trends such as Total revenue, maximum/minimum/average order values

Pre-defined DashboardsReady to use dashboard which highlights the most commonly used retention metrics

Custom DashboardsCreate custom reports and group multiple reports into a custom dashboard

User Path AnalysisRemove the guesswork out of user journeys with forward and reverse user path analysis

Aquisition AnalyticsUnderstand performance by attributing campaigns to number of users acquired and their LTV

Uninstall AnalyticsUnderstand uninstalls across time and user attributes with day-level accuracy

Predictive SegmentationRFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.

Actionable AnalyticsEngage users directly from your analytics reports and dashboards, without switching tools

Custom Segment AnalysisCreate custom segments and analyze them for conversion, retention and LTV

Source & Session AnalyticsFind out which sources bring in your users and how long they use your app

Open AnalyticsEasily integrate with Tableau, Qlik, Looker, Redash, and more for a wider range of visualization options

Messaging Controls

Frequency Capping, DND & ThrottlingAvoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed

Personalized Campaign PreviewsPreview the campaign content by filling the personalization values for a selected user

Preference Management CenterManage Push, Email, SMS preferences of the users

Push TemplatesStand out from the crowd by implementing our tried and tested rich push notification templates

Email Device PreviewsPreview the email template across multiple devices and email clients


Event TriggersAutomatically trigger personalized messages based on user interactions

Location TriggersPersonalize communication based on your user's location

Flows: Omni Channel Journey BuilderCreate cohesive omni-channel campaigns using an easy-to-use journey builder

App Exit Intent Push NotificationsImmediately notify the users when the leave the app

Offline Trigger Push NotificationsTrigger messages to users even they are not connected to the network


A/B and Multivariate Testing in Campaigns & FlowsExperiment with multiple variations of content

Campaign Control GroupsMeasure the uplift from a campaign

Sherpa: AI-based Time & Content OptimizationMachine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions

Push Amplification+Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%

Flow Path OptimizationAutomically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both

Global Control GroupTurn off all communications to a random userbase or a select list of users and measure uplift

Best Time to SendProvides a prescriptive time slot to send a campaign to the user to increase the chance of interaction

Most Preferred ChannelIntelligent selection of communication channel that has higher likelihood to provide user engagement from each user

Predictions (Add-on)Understand the likelihood of your users to perform a specific action or go dormant. Proactively take action to improve engagement and reduce user churn




User AttributesPersonalize messages with attributes such as Name, City, Wallet Balance

Event AttributesUse event attributes such as cart abandoned product name, image and link for personalization

Dynamic Recommendations PlatformUse our APIs to sync your content library to send personalized recommendations

Dynamic Product MessagingSync your product catalog with MoEngage and send recommendations to your users that are spot-on


Campaign AnalyticsAnalyze reach, open rates, CTRs and conversions of your campaigns

Schedule Campaign Report ExportsShare reports with the team on a regular basis - automatically

Partner Ecosystem

Attribution PartnersOut of the box integration with Branch, AppsFlyer and Adjust

Customer Data PlatformOut of the box integration with Segment, a leading customer data platform

Analytics SoftwareSync cohorts from Mixpanel and Amplitude

Typeform SurveysUse powerful surveys built with Typeform on MoEngage

User Management & Security

Role-based AccessDefine specific roles for dashboard users and control access based on roles

Data ManagementManage user attributes and events consumption and visibility on the dashboard

Single Sign-OnLet your teams access MoEngage dashboard with single sign-on

2FASecure your user data with two-factor authentication

Campaign Approval WorkflowSetup a maker-assets.IMG_TICKer approach to review campaigns before publishing

TeamsCreate multiple teams in the same account, with access control of campaigns managed by different business groups


Self-serve Knowledge BaseExtensive documentation to support your growth journey

Standard Email Support

Named Account ManagerConditional on the commercial plan

Email and Push Delivery AdvisoryGet expert guidance from the MoEngage team and improve your domain reputation, email deliverability, and push delivery rates

Consulting Services and Quarterly Business Reviews

Monthly Tracked Users (MTUs)