Everything you’ll ever need to engage your Users
Explore how MoEngage can help you with your growth journey.
Starter
Growth
Enterprise
Segmentation
Behavioral SegmentationCreate segments based on user interactions across all touchpoints
Import offline segmentsImport segments from an offline analysis
Import offline user dataImport user attributes from other systems for improved segmentation and journey mapping
LocalizationCreate sub segments based on location, language and target them in a single campaign
Channels
Push NotificationsSend personalized, rich and timely push notifications over web and mobile
Email CampaignsCraft contextual emails that align with the customer journey and their behavior across your mobile app and website.
In-app MessagesShow personalized in-app prompts inside the mobile app to drive conversions
SMS CampaignsDelivery time sensitive text messages as a fall back to other channels like email and push notifications
Web PushReach users on desktop and mobile - even when they are not on your site
On-site MessagingEngage and convert anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards (Add-on)Build a newsfeed or local notification center in your app
Facebook AudienceRetarget your users through Facebook ads and bring them back to your app or site
Web PersonalizationPersonalize the native experience of each website visitor
Connectors: Google AdsRetarget your inactive or anonymous users through Google Ads and reduce churn
Connectors: WhatsappInclude WhatsApp within your omni-channel campaigns and send timely updates, alerts and offers
Connectors: WebhooksSend data to any 3rd Party APIs with Webhooks
Analytics (Add-On)
Behavioral TrendsUnderstand user behavior by analyzing their actions, user attributes and device attributes
Funnel AnalysisGet insights into how users interact with your app through their lifecycle
Retention CohortsUnderstand the characteristics of your loyal and repeat users
User Frequency DistributionAnalyze behavior of one-time users, occasional users and heavy users
Revenue AnalysisAnalyze revenue trends such as Total revenue, maximum/minimum/average order values
Pre-defined DashboardsReady to use dashboard which highlights the most commonly used retention metrics
Custom DashboardsCreate custom reports and group multiple reports into a custom dashboard
User Path AnalysisRemove the guesswork out of user journeys with forward and reverse user path analysis
Aquisition AnalyticsUnderstand performance by attributing campaigns to number of users acquired and their LTV
Uninstall AnalyticsUnderstand uninstalls across time and user attributes with day-level accuracy
Predictive SegmentationRFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Actionable AnalyticsEngage users directly from your analytics reports and dashboards, without switching tools
Custom Segment AnalysisCreate custom segments and analyze them for conversion, retention and LTV
Source & Session AnalyticsFind out which sources bring in your users and how long they use your app
Open AnalyticsEasily integrate with Tableau, Qlik, Looker, Redash, and more for a wider range of visualization options
Messaging Controls
Frequency Capping, DND & ThrottlingAvoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Personalized Campaign PreviewsPreview the campaign content by filling the personalization values for a selected user
Preference Management CenterManage Push, Email, SMS preferences of the users
Push TemplatesStand out from the crowd by implementing our tried and tested rich push notification templates
Email Device PreviewsPreview the email template across multiple devices and email clients
Automation
Event TriggersAutomatically trigger personalized messages based on user interactions
Location TriggersPersonalize communication based on your user's location
Flows: Omni Channel Journey BuilderCreate cohesive omni-channel campaigns using an easy-to-use journey builder
App Exit Intent Push NotificationsImmediately notify the users when the leave the app
Offline Trigger Push NotificationsTrigger messages to users even they are not connected to the network
Optimization
A/B and Multivariate Testing in Campaigns & FlowsExperiment with multiple variations of content
Campaign Control GroupsMeasure the uplift from a campaign
Sherpa: AI-based Time & Content OptimizationMachine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Push Amplification+Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Flow Path OptimizationAutomically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Global Control GroupTurn off all communications to a random userbase or a select list of users and measure uplift
Best Time to SendProvides a prescriptive time slot to send a campaign to the user to increase the chance of interaction
Most Preferred ChannelIntelligent selection of communication channel that has higher likelihood to provide user engagement from each user
Predictions (Add-on)Understand the likelihood of your users to perform a specific action or go dormant. Proactively take action to improve engagement and reduce user churn
Add-on
Add-on
Personalization
User AttributesPersonalize messages with attributes such as Name, City, Wallet Balance
Event AttributesUse event attributes such as cart abandoned product name, image and link for personalization
Dynamic Recommendations PlatformUse our APIs to sync your content library to send personalized recommendations
Dynamic Product MessagingSync your product catalog with MoEngage and send recommendations to your users that are spot-on
Reporting
Campaign AnalyticsAnalyze reach, open rates, CTRs and conversions of your campaigns
Schedule Campaign Report ExportsShare reports with the team on a regular basis - automatically
Partner Ecosystem
Attribution PartnersOut of the box integration with Branch, AppsFlyer and Adjust
Customer Data PlatformOut of the box integration with Segment, a leading customer data platform
Analytics SoftwareSync cohorts from Mixpanel and Amplitude
Typeform SurveysUse powerful surveys built with Typeform on MoEngage
User Management & Security
Role-based AccessDefine specific roles for dashboard users and control access based on roles
Data ManagementManage user attributes and events consumption and visibility on the dashboard
Single Sign-OnLet your teams access MoEngage dashboard with single sign-on
2FASecure your user data with two-factor authentication
Campaign Approval WorkflowSetup a maker-assets.IMG_TICKer approach to review campaigns before publishing
TeamsCreate multiple teams in the same account, with access control of campaigns managed by different business groups
Support
Self-serve Knowledge BaseExtensive documentation to support your growth journey
Standard Email Support
Named Account ManagerConditional on the commercial plan
Email and Push Delivery AdvisoryGet expert guidance from the MoEngage team and improve your domain reputation, email deliverability, and push delivery rates
Consulting Services and Quarterly Business Reviews
Monthly Tracked Users (MTUs)
10,000
Unlimited
Unlimited