PLANS & PACKAGES

Supercharge Your Customer Engagement

Simple, uncomplicated pricing to help teams of all sizes deliver the right omnichannel customer experience for your business.

Analyze & Engage
Cross-channel Marketing and Analytics
Inform
Real-Time Multichannel Transactional Alerts
Personalize
Website Personalization and A/B Testing

Growth

Essential solutions to help your growing teams build and retain customers.

Optimal for Start-Up & Mid-Market Brands
  • checkPersonalize communication based on customer behavior and interactions.
  • checkBuild omnichannel customer journeys using an easy-to-use visual editor.
  • checkLeverage AI and machine learning to optimize the timing and content of your campaigns.
  • checkReach more customers on mobile devices with increased push notification delivery rates.
  • checkInteract with our team of in-house experts on customer engagement and reachability.
Let's Connect

Enterprise

Essential solutions for multi-functional teams to create unique experiences for every customer across the globe.

Optimal for Enterprises
  • checkSync your product and content catalog to deliver hyper-personalized recommendations.
  • checkAutomatically direct customers to the best-performing paths in your customer journey.
  • checkImprove security by managing access controls across multiple team members.
  • checkGet Enterprise-grade compliance with access to local data servers and IP whitelisting.
  • checkQuarterly business reviews with the MoEngage team to get access to our consultation service.
Let's Connect

Inform

Unified Messaging Infrastructure for Multichannel Transactional Alerts

  • checkDeliver time-sensitive transactional alerts across channels instantly.
  • checkSave 60% on your SMS and email spends and 95% of developer bandwidth.
  • checkChannel fallback mechanism switches to the next available channel in case of any failed deliveries.
  • checkSupports 30+ service providers with SDKs in all significant languages.
Let's Connect
MoEngage Check
  • MoEngage Check Minimize costs, maximize returns.
  • MoEngage Check Alerts delivered - on time, every time.
  • MoEngage Check Seamless template management.
  • MoEngage Check Unified reporting and logs.
  • MoEngage Check Go live on new channels in minutes.
Know More

Personalize

Engage and convert website visitors with personalized web experiences

  • checkLeverage the WYSIWYG editor to create personalized campaigns at scale.
  • checkRefine web experiences for customers based on predictions and affinities.
  • checkRun A/B tests and optimize with actionable insights.
  • checkPersonalize for anonymous visitors based on device, location, traffic source, and more.
Let's Connect
MoEngage Check
  • MoEngage Check Implement campaigns and go live in minutes.
  • MoEngage Check Build instantly with a no-code visual editor.
  • MoEngage Check Improve conversions with A/B testing and experimentation.
  • MoEngage Check Deliver dynamic content to each website visitor.

Join 1,200+ other businesses that are personalizing every customer interaction through Insights-led Customer Engagement.

Compare What’s Included with Each Plan

See Complete Feature List
Channels
Basic Analytics
Advanced Analytics
Segmentation
Campaign Management
Flows
Web Personalization
Inform
Intelligence
Personalization
Data
User Management and Security
Customer Success and Support

Monthly Tracked Users (MTUs)

MTU (Monthly Tracked User) counts each unique user actively engaged or monitored within our platform each month

Starter

10,000 Users

Get Started

Growth

Custom Tiers

Get Started

Enterprise

Custom Tiers

Get Started

Channels

Mobile App Push Notifications
Send personalized, rich and timely push notifications to Android and iOS App users
Web Push Notifications
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards
Build a newsfeed or local notification center in your app
Add-on
Add-on
Whatsapp Native
Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers
Add-on
Add-on
Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
Webhooks
A versatile solution to send data to own or 3rd party services

Basic Analytics

Key Metrics
Provides important and necessary information for day-to-day use
Acquisition Analytics
Understand which acquisition campaigns or channels are giving you better ROI
Uninstall Analytics
Visualise patterns behind the users uninstalling your mobile apps

Advanced Analytics

Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
Add-on
Add-on
User Analysis
Understand user preferences and run targeted campaigns that are powered by them
Add-on
Add-on
Behavior Analytics
Understand user behavior by analyzing their actions, user attributes and device attributes
Add-on
Add-on
Funnels
Get insights into how users interact with your app through their lifecycle
Add-on
Add-on
Retention
Understand the characteristics of your loyal and repeat users
Add-on
Add-on
Session and Source
Find out which sources bring in your users and how long they use your app
Add-on
Add-on
User Paths
Remove the guesswork out of user journeys with forward and reverse user path analysis
Add-on
Add-on
Open Analytics
Easily integrate with your Redash instance for custom visualization options
Add-on
Add-on

Segmentation

Attribute Segmentation
Create segment based on user demographics and profile attributes
Behavioral Segments
Create segments based on user interactions across all touchpoints
Offline Segment Uploads
Import segments from an offline analysis
RFM Segments
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Affinity Segments
Target your users based on their personalities, lifestyles, beliefs, and choices

Campaign Management

Broadcast Message to a Segment
Send one-time message to your users now or at a scheduled time
Event Triggered Messages
Automatically trigger personalized messages based on user interactions
Location Triggered Messages
Personalized communication based on your user's location
Device Triggered Messages
Immediately notify the users when the leave the app even they are not connected to internet
Business Event Triggered Messages
Remind users when items are back in stock or when there is a price drop
Campaign Tags
Organise your campaigns by tags for better discovery and advanced reporting
Campaign Control Groups
Measure the uplift from a campaign
Global Control Groups
Turn off all communications to a random userbase or a select list of users and measure uplift
Rich Push Templates
Stand out from the crowd with rich push notification templates
Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Personalised Message Previews
See the preview of your personalised message for any user
Email Inbox Previews
Visualise your emails across multiple devices and email clients before launching
Localization
Create sub segments based on location, language and target them in a single campaign
A/B Testing
Experiment with multiple varations of content
Delivery Controls
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
Campaign Attribution
Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models
Campaign Reports
Share reports with the team on a regular basis - automatically
Preference Management
Manage the Push, Email, SMS preferences of the users
Campaign Statistics dashboard
Single snapshot of all your campaigns and channels.
Push and SMS Template API's
Update your messaging templates directly from an external system
Alert Management
Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively
UTM Tracking
Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources

Flows

Cross-channel Workflow Builder
Create cohesive cross-channel campaigns using an easy-to-use journey builder
A/B Testing Branches
Test multiple flow path to identify the best performing action
Wait Till An Action or Certain Time Period
Schedule the next action for the user in a flow after a certian period or an action
Conditional Split
Split users within a flow based on their profile data or actions
Error Log
Debug errors in the flow seamlessly before publishing
Flow Sunsetting
Force stop all activities in a flow or only stop new users entering the flow
Flow Visualization
Understand how users are traversing in a published flow
Flow Versioning
Experiment with ease on your live Flows
Performance Analytics
Detailed analysis or how users are navigating through the flow and individual campaign performance
Flow Templates
Inspiration for crafting your flows based on your goals

Web Personalization

In-Session User Behavior
Target website visitors based on their actions within the current session
Add-on
Add-on
Visual Editor
Point and click editor to modify various elements of your website without intervention of IT
Add-on
Add-on
Custom HTML/JS
For advanced use cases, you get to modify/add to your website HTML and JS
Add-on
Add-on
Product Recommendations
Show personalized recommendations to each user based on their past and current session behavior
Add-on
Add-on

Inform

Single API for Cross-Channel Messaging
Build, iterate and scale your transactional messaging across channels with a single API
Add-on
Add-on
Channel Fallback
Save costs and improve user experience by sending your messages through an optimal channel
Add-on
Add-on
Personalization Support
Improve the message relavancy by including the user data available within the User Profiles
Add-on
Add-on
Logs and Reporting
Unifies all your alert logs, across channels and providers, in a single dashboard—making it possible to debug issues in real-time
Add-on
Add-on

Intelligence

Trigger Delay and Content Optimization
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Predictions
Predict which users are likely to churn, uninstall, convert or perform any specific activity
Add-on
Add-on
Intelligent Path Optimizer
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Proactive Assistant
Key actionable insights to amplify your marketing efforts
Best Time to Send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
Most Preferred Channel
Send the message on the channel a user is most likely engage with
Next Best Action in Flows
Target the users on their preferred channel at the best time they are likely to engage

Personalization

User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
Event Attributes
Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
Item Attribute based catalog filters
Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price
User action based catalog filters
Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased
Content API
Plug in your APIs to send highly personalized recommendations
AI Recommendations
AI powered product recommendations to improve the likelihood of user coverting
Add-on

Data

File User Imports
Directly import user data to MoEngage by uploading a csv file
AWS Data Imports
Import users and events through flat files
Data Management
Manage the consumption and visibility of various user attributes and events sent to MoEngage
Segment User Exports
Export the users in the segment from the dashboard
Streams
Exports events from MoEngage to external sources in near real-time
Add-on
Add-on
Data Warehouse Exports
Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery
Add-on
Add-on
Outbound Data Sync
Send user segments created and used in MoEngage to any destination at a schedule
Add-on
Add-on
App Marketplace
Curated ecosystem of technology partners to help you easily integrate and amplify your customer engagement strategy

User Management and Security

Single Sign-On (SSO)
Let your teams access MoEngage dashboard with single sign-on
2-Step Verification
Secure your user data with two-factor authentication
One Time Password (OTP) Verification
Logging in from a new location or a new device requires further authentication using an OTP sent to your email address
Audit Logs
Centralized trail of all activity in your MoEngage account
Firewall
Limit and control access to your MoEngage account to only trusted IP addresses
PII Data Encryption
Store customer data in an encrypted format in MoEngage servers
PII Masking
Restrict the visibility of user data from certain users in your organisation
PII Tokenized Sending
Send email and sms to your users without sending their email addresses and Mobile number to MoEngage
Add-on
Add-on
Access Roles
Define specific roles for dashboard users and control access based on roles
Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
Campaign Approval Workflow
Setup a maker-checker approach to review campaigns before publishing

Customer Success and Support

Online User/Developer Guide
Extensive documentation to support your growth journey and self-serve implementation
Online Helpdesk Support
Email support for assistance on platform queries
Access to Growth Academy and Knowledge Resources
Access to hand-picked content to up-skill yourself on everything Customer Engagement
Implementation Services
Expert guidance to help you with the onboarding
Consultation Services and Business Reviews
Unlock growth potential, accelerate results and sustain success
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Channels
Mobile App Push Notifications
Send personalized, rich and timely push notifications to Android and iOS App users
Web Push Notifications
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards
Build a newsfeed or local notification center in your app
Add-on
Add-on
Whatsapp Native
Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers
Add-on
Add-on
Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
Webhooks
A versatile solution to send data to own or 3rd party services
Basic Analytics
Key Metrics
Provides important and necessary information for day-to-day use
Acquisition Analytics
Understand which acquisition campaigns or channels are giving you better ROI
Uninstall Analytics
Visualise patterns behind the users uninstalling your mobile apps
Advanced Analytics
Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
Add-on
Add-on
User Analysis
Understand user preferences and run targeted campaigns that are powered by them
Add-on
Add-on
Behavior Analytics
Understand user behavior by analyzing their actions, user attributes and device attributes
Add-on
Add-on
Funnels
Get insights into how users interact with your app through their lifecycle
Add-on
Add-on
Retention
Understand the characteristics of your loyal and repeat users
Add-on
Add-on
Session and Source
Find out which sources bring in your users and how long they use your app
Add-on
Add-on
User Paths
Remove the guesswork out of user journeys with forward and reverse user path analysis
Add-on
Add-on
Open Analytics
Easily integrate with your Redash instance for custom visualization options
Add-on
Add-on
Segmentation
Attribute Segmentation
Create segment based on user demographics and profile attributes
Behavioral Segments
Create segments based on user interactions across all touchpoints
Offline Segment Uploads
Import segments from an offline analysis
RFM Segments
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Affinity Segments
Target your users based on their personalities, lifestyles, beliefs, and choices
Campaign Management
Broadcast Message to a Segment
Send one-time message to your users now or at a scheduled time
Event Triggered Messages
Automatically trigger personalized messages based on user interactions
Location Triggered Messages
Personalized communication based on your user's location
Device Triggered Messages
Immediately notify the users when the leave the app even they are not connected to internet
Business Event Triggered Messages
Remind users when items are back in stock or when there is a price drop
Campaign Tags
Organise your campaigns by tags for better discovery and advanced reporting
Campaign Control Groups
Measure the uplift from a campaign
Global Control Groups
Turn off all communications to a random userbase or a select list of users and measure uplift
Rich Push Templates
Stand out from the crowd with rich push notification templates
Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Personalised Message Previews
See the preview of your personalised message for any user
Email Inbox Previews
Visualise your emails across multiple devices and email clients before launching
Localization
Create sub segments based on location, language and target them in a single campaign
A/B Testing
Experiment with multiple varations of content
Delivery Controls
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
Campaign Attribution
Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models
Campaign Reports
Share reports with the team on a regular basis - automatically
Preference Management
Manage the Push, Email, SMS preferences of the users
Campaign Statistics dashboard
Single snapshot of all your campaigns and channels.
Push and SMS Template API's
Update your messaging templates directly from an external system
Alert Management
Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively
UTM Tracking
Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources
Flows
Cross-channel Workflow Builder
Create cohesive cross-channel campaigns using an easy-to-use journey builder
A/B Testing Branches
Test multiple flow path to identify the best performing action
Wait Till An Action or Certain Time Period
Schedule the next action for the user in a flow after a certian period or an action
Conditional Split
Split users within a flow based on their profile data or actions
Error Log
Debug errors in the flow seamlessly before publishing
Flow Sunsetting
Force stop all activities in a flow or only stop new users entering the flow
Flow Visualization
Understand how users are traversing in a published flow
Flow Versioning
Experiment with ease on your live Flows
Performance Analytics
Detailed analysis or how users are navigating through the flow and individual campaign performance
Flow Templates
Inspiration for crafting your flows based on your goals
Web Personalization
In-Session User Behavior
Target website visitors based on their actions within the current session
Add-on
Add-on
Visual Editor
Point and click editor to modify various elements of your website without intervention of IT
Add-on
Add-on
Custom HTML/JS
For advanced use cases, you get to modify/add to your website HTML and JS
Add-on
Add-on
Product Recommendations
Show personalized recommendations to each user based on their past and current session behavior
Add-on
Add-on
Inform
Single API for Cross-Channel Messaging
Build, iterate and scale your transactional messaging across channels with a single API
Add-on
Add-on
Channel Fallback
Save costs and improve user experience by sending your messages through an optimal channel
Add-on
Add-on
Personalization Support
Improve the message relavancy by including the user data available within the User Profiles
Add-on
Add-on
Logs and Reporting
Unifies all your alert logs, across channels and providers, in a single dashboard—making it possible to debug issues in real-time
Add-on
Add-on
Intelligence
Trigger Delay and Content Optimization
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Predictions
Predict which users are likely to churn, uninstall, convert or perform any specific activity
Add-on
Add-on
Intelligent Path Optimizer
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Proactive Assistant
Key actionable insights to amplify your marketing efforts
Best Time to Send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
Most Preferred Channel
Send the message on the channel a user is most likely engage with
Next Best Action in Flows
Target the users on their preferred channel at the best time they are likely to engage
Personalization
User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
Event Attributes
Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
Item Attribute based catalog filters
Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price
User action based catalog filters
Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased
Content API
Plug in your APIs to send highly personalized recommendations
AI Recommendations
AI powered product recommendations to improve the likelihood of user coverting
Add-on
Data
File User Imports
Directly import user data to MoEngage by uploading a csv file
AWS Data Imports
Import users and events through flat files
Data Management
Manage the consumption and visibility of various user attributes and events sent to MoEngage
Segment User Exports
Export the users in the segment from the dashboard
Streams
Exports events from MoEngage to external sources in near real-time
Add-on
Add-on
Data Warehouse Exports
Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery
Add-on
Add-on
Outbound Data Sync
Send user segments created and used in MoEngage to any destination at a schedule
Add-on
Add-on
App Marketplace
Curated ecosystem of technology partners to help you easily integrate and amplify your customer engagement strategy
User Management and Security
Single Sign-On (SSO)
Let your teams access MoEngage dashboard with single sign-on
2-Step Verification
Secure your user data with two-factor authentication
One Time Password (OTP) Verification
Logging in from a new location or a new device requires further authentication using an OTP sent to your email address
Audit Logs
Centralized trail of all activity in your MoEngage account
Firewall
Limit and control access to your MoEngage account to only trusted IP addresses
PII Data Encryption
Store customer data in an encrypted format in MoEngage servers
PII Masking
Restrict the visibility of user data from certain users in your organisation
PII Tokenized Sending
Send email and sms to your users without sending their email addresses and Mobile number to MoEngage
Add-on
Add-on
Access Roles
Define specific roles for dashboard users and control access based on roles
Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
Campaign Approval Workflow
Setup a maker-checker approach to review campaigns before publishing
Customer Success and Support
Online User/Developer Guide
Extensive documentation to support your growth journey and self-serve implementation
Online Helpdesk Support
Email support for assistance on platform queries
Access to Growth Academy and Knowledge Resources
Access to hand-picked content to up-skill yourself on everything Customer Engagement
Implementation Services
Expert guidance to help you with the onboarding
Consultation Services and Business Reviews
Unlock growth potential, accelerate results and sustain success

Explore These Custom Add-ons

Apart from the conventional packages, our platform includes additional capabilities to help advance your enterprise throughout various growth cycles.

WhatsApp Native
Real-time Data Exports
AI-driven Predictions
Open Analytics
Content Cards
Outbound Segment Sync

WhatsApp Native

Integrate WhatsApp Business into your engagement strategy seamlessly with WhatsApp Native. Send WhatsApp messages based on customer behavior, enhance your interactions with rich media messages interspersed with images, GIFs, videos, and graphics, and optimize your engagement with A/B testing and in-depth analytics.

MoEngage WhatsApp Native

Real-time Data Exports

Export customer behavior and campaign data in real-time to multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.

MoEngage WhatsApp Native

AI-driven Predictions

Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to drive upsells or reduce churn.

MoEngage WhatsApp Native

Open Analytics

Integrate MoEngage seamlessly with business intelligence and data visualization platforms from your tech stack.

MoEngage WhatsApp Native

Content Cards

Create a personalized feed on your mobile app for customers to find relevant offers, recommendations, and the latest updates in a non-intrusive manner.

MoEngage WhatsApp Native

Outbound Segment Sync

Effortlessly sync and send your valuable customer segments from MoEngage to any other platform in your tech stack. Set up custom destinations easily, or use our growing set of integrations with tools such as Storyly, AB Tasty, Apxor, VWO, and more for seamless synchronization. Empower your tools to drive targeted engagement, data-driven decision-making, and beyond.

MoEngage WhatsApp Native

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. We witnessed a retention rate of 61.4% on our mobile platforms and our streaming statistics reached an all-time high. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

OYO Attains 3X Increase in Mobile Engagement

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

Pranav Kumar

CRM Head, OYO

BigBasket Uplifts User Reachability & Operational Efficiency

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

Anand Bhaskaran

Head, Digital Marketing and Marketing Communications, BigBasket

Vedantu Achieves 12% Uplift In Delivery Rates

We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.

Kunal Dubey

Head of Marketing, Vedantu

SkillClash Achieves 30% Uplift in Revenue Using MoEngage

Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.

Yashash Agarwal

Co-founder, Gamezop

Tickertape Drives In-App CTRs by 11% With MoEngage

Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!

Manish Bansal

VP, Growth and Marketing

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. We witnessed a retention rate of 61.4% on our mobile platforms and our streaming statistics reached an all-time high. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

OYO Attains 3X Increase in Mobile Engagement

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

Pranav Kumar

CRM Head, OYO

Lifestyle Gets 30% Increase in Retention Rate

MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

Joydeep Das

Lead Digital Marketing, Landmark Group

US Weather App 1Weather Scales Mobile User Engagement by 3X

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

Jeff Stone

Senior Engineering Manager, 1Weather

S’More Achieves 65% Uplift in The App Engagement Time

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

Adam Cohen Aslatei

CEO of S’More

Empiricus Grew Customer Retention by 135% with MoEngage

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

Vinicius Bazan

Head of Product - Empiricus

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. We witnessed a retention rate of 61.4% on our mobile platforms and our streaming statistics reached an all-time high. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

Magenta Telekom's App Adoption Grows by 1.5X

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.” Kirsten Theiner [Product Owner], Magenta Telekom by Deutsche Telekom.

Kirsten Theiner

Product Owner, Magenta Telekom by Deutsche Telekom

Mashreq Neo Witnesses 16% Growth in Debit Card Activation

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer

Executive Vice President & Head, Mashreq Neo

OYO Attains 3X Increase in Mobile Engagement

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

Pranav Kumar

CRM Head, OYO

Lifestyle Gets 30% Increase in Retention Rate

MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

Joydeep Das

Lead Digital Marketing, Landmark Group

Our Customers’ Stories Speak for Themselves

Magenta Telekom's App Adoption Grows by 1.5X

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.” Kirsten Theiner [Product Owner], Magenta Telekom by Deutsche Telekom.

Kirsten Theiner

Product Owner, Magenta Telekom by Deutsche Telekom

US Weather App 1Weather Scales Mobile User Engagement by 3X

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

Jeff Stone

Senior Engineering Manager, 1Weather

S’More Achieves 65% Uplift in The App Engagement Time

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

Adam Cohen Aslatei

CEO of S’More

US Brand Cocomelody Boosts Repurchase Rates by 27%

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

James Chen

Operations Director, Cocomelody

JibJab Boosts CTR by 30% With Personalized Push Notification

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez

Product Manager, JibJab

18% Increase in Premium Trial Conversion Rates For Audiomack

A big part of the reason we started conversations with MoEngage was that we wanted a platform that integrated closely with Mixpanel to create impactful, targeted campaigns for our users.

Charlie Kaplan

VP, Product Audiomack

Our Customers’ Stories Speak for Themselves

Magenta Telekom's App Adoption Grows by 1.5X

With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.” Kirsten Theiner [Product Owner], Magenta Telekom by Deutsche Telekom.

Kirsten Theiner

Product Owner, Magenta Telekom by Deutsche Telekom

US Weather App 1Weather Scales Mobile User Engagement by 3X

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

Jeff Stone

Senior Engineering Manager, 1Weather

S’More Achieves 65% Uplift in The App Engagement Time

MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.

Adam Cohen Aslatei

CEO of S’More

Get My Slice Get 35% Industry-Record in Email Open Rate

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

Oliver Southgate

CEO - Get My Slice

MANO Sees 50% Rise in App Activation Rates With MoEngage

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella

CRM Lead at MANO

Empiricus Grew Customer Retention by 135% with MoEngage

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

Vinicius Bazan

Head of Product - Empiricus

Our Customers’ Stories Speak for Themselves

Mashreq Neo Witnesses 16% Growth in Debit Card Activation

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer

Executive Vice President & Head, Mashreq Neo

OYO Attains 3X Increase in Mobile Engagement

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

Pranav Kumar

CRM Head, OYO

Lifestyle Gets 30% Increase in Retention Rate

MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

Joydeep Das

Lead Digital Marketing, Landmark Group

MANO Sees 50% Rise in App Activation Rates With MoEngage

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella

CRM Lead at MANO

How GMG Increased its Revenue by 92% With Segmentation and Personalization

One of our biggest challenges for customer engagement was understanding where our customers are dropping and then engaging with them on a very hyper-personalized level. This is where MoEngage’s platform has helped us. We have been able to identify these segments across the funnel and have been able to run individual campaigns targeted to that segment of customers, ultimately giving us great results.

Debleena Ghosh

Head of CRM, GMG

SIVVI Sales Hike Up With Dynamic Emails & Push Notifications

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.

Radhika Singh

Retention Marketing, SIVVI

Our Customers’ Stories Speak for Themselves

Mashreq Neo Witnesses 16% Growth in Debit Card Activation

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.

Sridhar Iyer

Executive Vice President & Head, Mashreq Neo

Lifestyle Gets 30% Increase in Retention Rate

MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

Joydeep Das

Lead Digital Marketing, Landmark Group

AZADEA Group Grows 300% Weekly New Customers With MoEngage

We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.

Abhishek Tiwari

CRM Manager

Alsaif Gallery Increases Revenue by 15% Using Flows

In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.

Moalla Alfadil

Director of E-commerce

BFL Drives 2X MAU With Segmentation & Personalization

Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.

Madhlina Thomas

Senior Executive Customer Retention Marketing

How GMG Increased its Revenue by 92% With Segmentation and Personalization

One of our biggest challenges for customer engagement was understanding where our customers are dropping and then engaging with them on a very hyper-personalized level. This is where MoEngage’s platform has helped us. We have been able to identify these segments across the funnel and have been able to run individual campaigns targeted to that segment of customers, ultimately giving us great results.

Debleena Ghosh

Head of CRM, GMG

Our Customers’ Stories Speak for Themselves

Amar Bank Drives 8.5x Higher Email CTOR Than Benchmark

We've been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We've improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.

Abraham Lumban Batu

Senior Vice President of Retail Banking, Amar Bank

MoEngage Partner Ahamove Achieves Over 14X Conversions

Ahamove was able to deploy in-app, banner and email campaigns with ease. This, in turn, increased our traffic and engagement, ultimately leading to a significant increase in the conversion rate of our campaigns.

Quynh Ngo

Head of Marketing, Ahamove

Worldwide Gets 19% Rise in Product Stickiness With MoEngage

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Lộc Đỗ Hoàng

Senior Marketing Manager - Growth

Alfagift Boosts Monthly Transacting Customer Base to 45%

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

Linda Valentin

Head of Marketing, Global Loyalty

Kredivo Uses MoEngage Flows to Gain Upto 40% Conversions

Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.

Najwa Assilmi

Product Analyst, Kredivo

How GMG Increased its Revenue by 92% With Segmentation and Personalization

One of our biggest challenges for customer engagement was understanding where our customers are dropping and then engaging with them on a very hyper-personalized level. This is where MoEngage’s platform has helped us. We have been able to identify these segments across the funnel and have been able to run individual campaigns targeted to that segment of customers, ultimately giving us great results.

Debleena Ghosh

Head of CRM, GMG

MyDeal Boosts Conversions by 2X With A Mobile-Forward Engagement Strategy

MoEngage is the right partner for a brand like MyDeal. From its intuitive, easy-to-use AI-enabled platform to the implementation and post-implementation support, our experience has been extremely positive, helping us boost our mobile conversions by 2X.

Suhaib Anwar

Head of Growth and Martech

Frequently Asked Questions

What are MTUs?

MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.

What if I cross the 10,000 MTUs on the FREE plan?

Once you cross 10K MTUs, a Growth Consultant from MoEngage will get in touch with you to discuss an upgrade.

What is your cancellation policy?

We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.

Is my user data or customer data safe?

To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR.

Can I purchase features as Add-ons?

Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.

Are Add-ons available with the Free plan?

We currently provide access to Add-ons only in Growth and Enterprise plans.

Do I need to buy the license for an Email Infrastructure Provider separately?

No, we offer a full stack service through deeper integration with a leading email service provider.

Where are your data centers located?

We currently rely on AWS for our infrastructure needs. We have separate data centers in the EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.

Are there additional charges for Customer Data uploads?

There are no additional charges for adding or updating customer attributes.

Do you offer integrations with other tools?

Yes, we offer integrations with various tools present within your tech stack. Please visit our Technology Partners page to see the partners we support.

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