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  • Marketing Automation
  • Analytics


Upto 10,000 Monthly Tracked Users(MTUs)

Behavioral Segmentation

Engage Across Channels

Campaign Analytics

On-site Messaging

Self-service Knowledge Base

Standard Email Support


Everything in Starter Plan +

A/B and Multivariate Testing

Smart Triggers

Dynamic Recommendation Platform

Frequency Capping, DND & Throttling



Schedule Reports

User Imports

API Access

Role-based Access

Priority Support

Integration and Onboarding Support

Add-on: App Inbox


Everything in Premium Plan +

Sherpa: AI-based Time & Content Optimization

Flows: Cross Channel Journey Builder

Push Amplification

Campaign Approval Workflow

Real-time Device Triggers & Exit Intent Push Notifications


Named Account Manager

Consulting Services and Quarterly Business Reviews

Add-on: Teams

Add-on: Dynamic Product Messaging

Add-on: Data Exports


60 Day Data Retention

Upto 10,000 Monthly Tracked Users (MTUs)

Events Analysis & Trends

User Behavioral Trends

Funnel Analysis

Predefined Dashboards

User Frequency Distribution


2 Year Data Retention

Everything in Starter Plan +

Retention Cohorts

Custom Dashboards

Acquisition Analytics

Uninstall Analytics

Actionable Analytics

Advanced Segment Analysis

Schedule Reports

Role-based Access

Named Account Manager & Consulting Services

Quarterly Business Reviews Towards your Goals

Integration and Onboarding Support

Scheduled Email Dashboards

Add-on: Open Analytics

Join 1000+ other businesses that are personalizing every user
interaction through intelligent customer engagement

Frequently Asked Questions

What are MTUs?

MTU or “Monthly Tracked User” is equivalent to each unique end user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events and user attribute updates) do not count towards your MTU calculation.

What if I cross the 10,000 MTUs on the FREE plan?

Once you cross 10K MTU’s, a growth consultant from MoEngage will get in touch with you to discuss an upgrade.

What is your cancellation policy?

We have a minimum commitment of 1 year for our premium and enterprise plan customers. The terms and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.

Is my user data or customer data safe?

To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU US Privacy Shields and GDPR. Learn more about our user privacy policy.

What payment methods do you accept?

We accept payments online via wire transfer or credit cards.

How does the free trial of the Premium plan work?

For eligible customers, at our discretion, we offer the Premium plan for free for a period of 30 days. During this time, you’ll have access to all the features of our Premium plan. Please get in touch with us to determine your eligibility for a free trial. We will evaluate your use case and the level of integration/onboarding support you would need to determine your eligibility for the free trial. Post the trial period, you may choose to enter into a long term contract with MoEngage.

Can I purchase features as add-ons?

Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.

Where are your data centers located?

We currently rely on AWS for our infrastructure needs. We have a separate data center in EU for European customers. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.

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