Drive Selfcare App Adoption for Your Telecom Brand

Capitalize on digital engagement channels such as push notifications, emails,
and in-app messages to drive telecom selfcare app usage.

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Improve D1-D14 New User Retention

Use predefined user “Flows” to automate user onboarding. Deliver custom experience suited to the consumer needs for Prepaid as well as Postpaid clients driving user engagement. Take advantage from in-app notifications to strategically increase user adoption during the D1-D14 which experiences maximum lead drop.

Grow Transactional Revenue
For Your App

Send prompt reminders for low balance, bill due date and data recharge to prepaid and postpaid users. Make user notifications actionable with clear options for in-app payments and grow transactional revenue. Detect & target transaction abandonment use cases in real-time with automated recovery messages to decrease drop-offs.

Upsell and Cross-sell to Existing Users

Cross promote data plans, hotspot devices, wallet, offers and Value Added Services (VAS) by understanding user needs. Upsell to the existing customers with connected campaigns to get better engagement and higher customer LTV.

Churn Prediction and Reactivation of Dormant App Users

Predict app churn rate based on user engagement & category/brand affinity statistics. Turn dormant users into active users with campaigns targeted to drive engagement and reduce app uninstalls.

Marketing Automation Features Beneficial For Telecoms

Unified Customer Profile

Seamless integration across digital channels & CRM to enable a single view of the customers.

Cross-Channel Messaging

Diversify your retargeting avenues with cross-channel messaging and amplify customer reach.

Dynamic Real-time A/B Testing

Test multiple variants of a campaign in real time and remain relevant to user preferences.

Time Optimized Campaigns

Don’t be intrusive, strike marketing communications when the user is ready with send time optimization.

Segmentation Capabilities

Segment user base effortlessly for better targeting aimed at creating a personalized experience.

Impact That We Deliver


Higher Conversions From
Abandoned Users


Uplift in
D14 Retention


Increase in
App Users LTV

Grow Selfcare App Adoption for Your Brand

Telecom brands using MoEngage have scaled selfcare app downloads
from 1 Million to 50 Million+ downloads in the last 24 months.


"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."

Jonathan Abrahamson
Jonathan Abrahamson
VP Digitization
Deutsche Telekom

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