We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Accelerate the Digitization of Your Customer Experience
A single platform for all things customer engagement, helping you revolutionize your presence in the digital-first world without dependencies and overheads of redundant legacy technology platforms.
Talk to usTrusted by the Most Innovative Financial Services Brands
From Banking to Broking, We Have Tailored Solutions For All Your Business Needs!
Banking
Deliver frictionless onboarding and improve KYC, increase digital banking adoption, upsell/cross-sell through personalized recommendations, and deliver timely transaction and service alerts to build trust.
Insurance
Improve conversion rates through personalized web experiences, upsell/cross-sell with personalized communications, and improve agent effectiveness through digital engagement.
Advisory and Broking
Onboard and educate customers with personalized communication and nudges, deliver the right financial advice and products at the right time on the right channel, and share transaction alerts across multiple channels.
Uncompromising Security and Compliance
We ensure that your customer data remains protected by adhering to global and regional data privacy and security standards. With security-first features like PII Tokenization, IP Whitelisting, SFTP File Encryption, and Data Encryption, engage with customers without storing or exposing personal or restricted data and adhere to data compliance standards in the banking industry while winning customer trust and attention.
Financial Institutions Need to Keep Pace with Rapidly
Evolving Customer Expectations
Activate Data Faster To Drastically Improve Campaign Velocity
Consolidate data residing across data sources like credit agencies, branch, customer service interactions, etc to build a 360° view of your customers. With marketer-friendly data capabilities, execute campaigns faster while reducing external dependencies.
Automate Omnichannel Customer Journeys And Reduce Dependencies
Build, optimize, iterate, and automate omnichannel experiences with MoEngage’s journey orchestration capabilities for your finserv customer at all stages of the customer lifecycle across 10+ native channels.
Unify Service Messages for Speed, Efficiency, and Cost Savings
Leverage an agile, unified service messaging platform built for financial service enterprises. Forget about delivery failures, reduce time to execution by 90%, and save 60% costs.
Build Hyper-Personalized Customer Experiences At Every Digital Touchpoint
Extend the personal touch to your digital banking platforms with MoEngage’s no-code visual builder. Personalize web, mobile and app experiences based on preferences, affinities, and behavior in real-time.
Say Yes to Predictive and Proactive
Engagement with AI
MoEngage's proprietary Artificial Intelligence technologies, Sherpa AI and Merlin AI, helps Financial Services reduce time and manual efforts for optimization and campaign creation.
Sherpa AI
Communicate with customers at the best time through their most preferred channels and tweak customer journeys based on customers’ behavior, lifestyle choices, location, demographics, and more.
Merlin AI
Automate content creation, hyper-personalization, and campaign ideation. Merlin AI takes insights from historical campaign performances, impactful keywords, and campaign objectives to create compelling content.
Achieve Scale Without Compromising on Speed and Quality
Engage With Your Customers at All Stage of the Customer Lifecycle
Here are the multiple different Financial Services use-cases that MoEngage can solve for your brand:
- Banking
- Insurance
- NBFC
- Investments and Broking
• Onboarding and KYC
• Upsell/cross-sell
• Critical alerts
• Payment reminders
• Personalized insurance quotes
• Renewal reminders
• Upsell/cross-sell
• Critical alerts
• Personalized loan quotes
• Upsell/cross-sell
• Payment reminders
• Onboarding/ KYC
• Product adoption
• Consumer education
• Upsell/cross-sell
Seamlessly Integrate Our Customer Engagement Platform
With Your Tech Stack
MoEngage Debuts on The Forrester Wave™: Real-Time Interaction Management, Q1 2024
Read the ReportMoEngage Named A Leader in IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023
Learn MoreMoEngage Recognized as a “Customers’ Choice” Vendor in 2022 Gartner Peer Insights Voice of the Customer: Multichannel Marketing Hubs Report
Learn MoreMoEngage recognized in the 2022 Gartner® Magic QuadrantTM for Multichannel Marketing Hubs for its Ability to Execute and Completeness of Vision.
Read the ReportRecognized as an industry in leader in eight categories in G2 Spring 2023 Grid® Report
Read the ReportOur Customers’ Stories Speak for Themselves
- 9K month-on-month increase in new app customers.
- 25% surge in ‘quick remit’ usage.
- 54% increase in ‘salaam points’ consumption.
- 50% increase in CTR using personalization and AI.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
- The team could now meet their customer expectations with ease.
- They were able to take client requests such as adding elements or changes in messaging, ensuring happy and satisfied clients.
- They were also able to make real-time adjustments to continually improve and iterate on the product.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
- Get My Slice has achieved an outstanding open rate of 35%, which is 289% higher than the industry benchmarks report on email alone, and a healthy average click-through rate of 8% in push notification campaigns.
MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.
- 80% increase in WAUs
- 10% boost in KYC verification rate
- 95% improvement in bank verification rate
- 18x improvement in TAT from 36 hrs to 2 hrs
Our Customers’ Stories Speak for Themselves
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
- 9K month-on-month increase in new app customers.
- 25% surge in ‘quick remit’ usage.
- 54% increase in ‘salaam points’ consumption.
- 50% increase in CTR using personalization and AI.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
- The team could now meet their customer expectations with ease.
- They were able to take client requests such as adding elements or changes in messaging, ensuring happy and satisfied clients.
- They were also able to make real-time adjustments to continually improve and iterate on the product.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
- 135% Increase in new customer retention.
- 1 New product launched.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
- Get My Slice has achieved an outstanding open rate of 35%, which is 289% higher than the industry benchmarks report on email alone, and a healthy average click-through rate of 8% in push notification campaigns.
Our Customers’ Stories Speak for Themselves
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
- 9K month-on-month increase in new app customers.
- 25% surge in ‘quick remit’ usage.
- 54% increase in ‘salaam points’ consumption.
- 50% increase in CTR using personalization and AI.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
- The team could now meet their customer expectations with ease.
- They were able to take client requests such as adding elements or changes in messaging, ensuring happy and satisfied clients.
- They were also able to make real-time adjustments to continually improve and iterate on the product.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
- Get My Slice has achieved an outstanding open rate of 35%, which is 289% higher than the industry benchmarks report on email alone, and a healthy average click-through rate of 8% in push notification campaigns.
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
- 2 Lakh unique customers onboarded to digital modes of payments.
- The conversion rate from digital channels rose from just 2% to a whopping 18%.
- ₹ 123+ Crores of EMI collected in just 5 months via digital mode.
- ₹ 550 Crores worth of total incremental balance generated.
MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.
- 80% increase in WAUs
- 10% boost in KYC verification rate
- 95% improvement in bank verification rate
- 18x improvement in TAT from 36 hrs to 2 hrs
Our Customers’ Stories Speak for Themselves
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
- 9K month-on-month increase in new app customers.
- 25% surge in ‘quick remit’ usage.
- 54% increase in ‘salaam points’ consumption.
- 50% increase in CTR using personalization and AI.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
- The team could now meet their customer expectations with ease.
- They were able to take client requests such as adding elements or changes in messaging, ensuring happy and satisfied clients.
- They were also able to make real-time adjustments to continually improve and iterate on the product.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
- 135% Increase in new customer retention.
- 1 New product launched.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
- Get My Slice has achieved an outstanding open rate of 35%, which is 289% higher than the industry benchmarks report on email alone, and a healthy average click-through rate of 8% in push notification campaigns.
Our Customers’ Stories Speak for Themselves
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
- 9K month-on-month increase in new app customers.
- 25% surge in ‘quick remit’ usage.
- 54% increase in ‘salaam points’ consumption.
- 50% increase in CTR using personalization and AI.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
- 20% uplift in Push Notifications delivery.
- 64% conversion rate for triggered emails.
- 40% conversions influenced by MoEngage Flows.
Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.
- 17.3% uplift in push delivery.
- 35% monthly transacting customer base.
- 89.5% growth in MAU in less than a year.
Our Customers’ Stories Speak for Themselves
We’ve been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We’ve improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.
- Significantly lower turnaround time to set up and deploy campaigns.
- Segment their customers and prospects based on recency, frequency, and monetizability.
- Analyze and optimize their campaigns in real-time.
- Position themselves as a digital-first bank in the minds of the consumers.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
- 20% uplift in Push Notifications delivery.
- 64% conversion rate for triggered emails.
- 40% conversions influenced by MoEngage Flows.
The challenge was to figure out ways to better engage our customers. With MoEngage, we’re able to create seamless triggered flows across the customer journey, from onboarding to retention, and segment our customers better to run effective in-app campaigns, yielding great conversion ratios.
- Flow-enabled win-back campaigns saw a conversion rate of 10.68%.
- Event-triggered onboarding Flows saw a conversion rate of 53.27%.
- Partner-led in-app communications achieved a CTR of 29.11%.
MoEngage has been instrumental in helping Cake DeFi acquire valuable customers and, most importantly, retain 98%+ of the customers through its reliable omnichannel marketing automation and personalized messaging capabilities.
- Saw a 200% uplift in account verifications.
- Observed a 42.9% boost in conversions for control group user paths campaigns.
- Increased the customer retention rate to an all-time high of over 98%.
MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.
- 80% increase in WAUs
- 10% boost in KYC verification rate
- 95% improvement in bank verification rate
- 18x improvement in TAT from 36 hrs to 2 hrs
Being intuitive and easy to use, MoEngage is our trusted engagement partner here at MFast. We are able to send personalized communications to our customer base across channels the prefer, helping us boost conversions by 38%.
- Improve engagement by relying on an integrated engagement solution instead of numerous point solutions.
- Reduce risk of data siloing due to using an all-in-one customer engagement platform.
- Automate omnichannel campaigns and flows in real-time.
Our Customers’ Stories Speak for Themselves
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
- The team could now meet their customer expectations with ease.
- They were able to take client requests such as adding elements or changes in messaging, ensuring happy and satisfied clients.
- They were also able to make real-time adjustments to continually improve and iterate on the product.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
- 135% Increase in new customer retention.
- 1 New product launched.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
- 9K month-on-month increase in new app customers.
- 25% surge in ‘quick remit’ usage.
- 54% increase in ‘salaam points’ consumption.
- 50% increase in CTR using personalization and AI.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
- Get My Slice has achieved an outstanding open rate of 35%, which is 289% higher than the industry benchmarks report on email alone, and a healthy average click-through rate of 8% in push notification campaigns.
Our Customers’ Stories Speak for Themselves
We were looking for a marketing automation tool that could help us bring advanced customer journeys to life and also offer a robust analytics engine. MoEngage delivered on all those fronts and helped us tap into a plethora of insights that we could use to optimize our campaigns efficiently.
- Clocked 100% YOY increase in APE via push.
- Disseminated 18-19 Flows to improve customer experience using drip campaigns in a more integrated manner across multiple channels.
- Under these Flows, utilizing Push Amplification® Plus technology, Policybazaar was able to clock – 86% Delivery rates – 3.4% Clickthrough rates – 21% Conversion rates.
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
- 2 Lakh unique customers onboarded to digital modes of payments.
- The conversion rate from digital channels rose from just 2% to a whopping 18%.
- ₹ 123+ Crores of EMI collected in just 5 months via digital mode.
- ₹ 550 Crores worth of total incremental balance generated.
Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!
- Observed CTRs of around 11%, compared to the industry standard of 8.3%.
- Built contextual in-app communication using HTML templates.
- Leveraged MoEngage's Push AmplificiationTM Plus Plus feature and MoEngage Flows to generate impact and engage customers.
The product is very mature, and the team has been continuously improving the product based on our feedback. With MoEngage, we’ve improved our customer engagement, retention, and overall LTV, with the current repeat rate at an all-time high. With continued support and product improvements, we wish to take it further up!
- Increased insurance upsells by 1.5X.
- 75% higher conversion rates for campaigns.
- 120% increase in loan disbursals.
- 4X more customers reached.
We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and provides limitless segmentation and engagement opportunities to drive growth.
- Complete Onboarding automation for new customers.
- Active engagement for customers yet to complete KYC.
- Automation of rewards for customers who have completed their training and certification.
- Re-engagement efforts for customers who have dropped off.
Acquire and Retain Customers with Campaigns Across 12+ Channels
Increase Customer Engagement across channels, deploy campaigns that carry the "wow" factor, and build thriving customer relationships that last long.
Acquire and Retain Customers with Campaigns Across 12+ Channels
Increase Customer Engagement across channels, deploy campaigns that carry the "wow" factor, and build thriving customer relationships that last long.
Why Choose MoEngage
- Trusted by 1200+ consumer brands globally
- Sales, implementation, and support teams that care about your customers as much as you do
- Built with enterprise-grade security and privacy
- A vibrant ecosystem of tech, consulting, and agency partners
Frequently Asked Questions
How can financial services organizations benefit from User Path Analysis?
With User Paths, you can visualize how your customers interact with every brand touch point, from onboarding through engagement and growth. This helps you to spot friction areas and optimize your campaign’s performance and results.
How can creating personas improve campaign performance for financial services, banking, and fintech brands?
With MoEngage, you can create highly-targeted segments of customers that share a similar app or web behavior, such as completing an onboarding campaign, or a bank transfer within the last week. We help you schedule and automate campaigns to reach your customers at the right time and right channel to drive optimal value and results.
How does push notification with MoEngage Push Amplification™ Plus increase the delivery rate?
MoEngage leverages powerful visual elements that keep customers engaged the moment they open your app and continue to engage them throughout their journey. With MoEngage Push Amplification™, you can reach customers who would otherwise be left out and see an immediate uplift in retention rates. The MoEngage SDK carries an ‘augmented notification delivery’ channel. When a notification delivery fails, the MoEngage Push Amplification™ acts as a fallback to FCM/APNS and delivers notifications directly to customers’ devices, circumventing the challenges of typical push notification.
What’s New at MoEngage?
Here are some actionable resources for the financial services industry that we've curated for you.
Ujjivan Small Finance Bank Drives Digital Adoption Among Unserved Customer Segments Uplifting Conversions From 2% to 18%
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
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