Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
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Reverse Churn with Customer-focused Win-back Campaigns

Identify and Prevent Churn

Keep a constant tab on your customers’ activity levels and trends to spot and eliminate any possibilities of churn.

Identify and Prevent Churn
Keep Customers Engaged

Keep customers engaged throughout the lifecycle with personalized messages across channels.

Keep Customers Engaged
Keep Reactivation Campaigns Going

Reassure disengaged customers who can cancel anytime if they choose to reactivate their account, with compelling messaging to come back.

Keep Reactivation Campaigns Going
Draw Them Back In

Resurrect the lost sparkle with compelling winback campaigns that your customers are guaranteed to notice.

Draw Them Back In
Improve Retention with Customer Feedback

It's never too late to show you care. Ask customers what went wrong to get a shot at proactively addressing issues and winning them back in the future.

Improve Retention with Customer Feedback
Customer Journey Onboarding

Grab customers' attention from the first interaction

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Customer Journey Retention

Build long-term relationships, turn visitors into loyal customers

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Customer Journey Reactivation

Reactivate customers with insights-led engagement

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Customer Journey Monetization

Drive revenue and customer LTV with monetization campaigns

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Master the Art of Winning Customers Back with MoEngage

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Get Insights Into Churn Data

Uncover the story behind every churned customer by deep-diving into customers’ previous actions that led to uninstall or churn.

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Automate Segments To Identify Churn-risk Customers

Leverage automation to create micro-segments of churn-risk customers in an effort to win them back.

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Powerful Reactivation Campaigns using AI

Max out engagement and conversion goals for your winback campaigns by perfecting the message timing, content, channel, and journey using AI.

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Make Reactivation Journeys Easy With Journey Builder

Orchestrate multi-stage message campaigns with Flows journey builder that lets you fine-tune the intricate aspects and perfect your journeys with rich insights from Sherpa AI™.

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Engage Anywhere with your Reactivation Campaigns

Craft engagement that traverses web, mobile and offline channels to engage churned customers anywhere.

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Achieve Results at a Massive Scale

Bring back churning customers, enhance long-term relationships and get the results you need to scale your business with MoEngage.

1T+
Data points processed per month
50B
Messages sent every month
500M+
MAUs engaged

Our Customers’ Stories Speak for Themselves

JibJab Boosts CTR by 30% With Personalized Push Notification
quote

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

customer
Marc Geraldez
Product Manager, JibJab
US Brand Cocomelody Boosts Repurchase Rates by 27%
quote

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

James Chen
Operations Director, Cocomelody
MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
How Airtel Wynk Music Reactivated 44% of Dormant Customers
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

customer
Ruturaj B
Sr. Growth Product Manager
RentoMojo Gains 20% Increase In Purchase Rate
quote

MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.

Akash Deep
Product Manager, RentoMojo
Hallo Magenta Maximised Conversions by 30% with MoEngage
quote

By leveraging MoEngage Cards, Flows and Push Notifications, the Hallo Magenta team increased feature discoverability by sending contextual communication throughout the customer journey and personalised feature updates for them, leading to increased app usage.

Our Customers’ Stories Speak for Themselves

US Brand Cocomelody Boosts Repurchase Rates by 27%
quote

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

James Chen
Operations Director, Cocomelody
OYO Boosts Push Notification Delivery by 44%
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.

customer
Arjya Nathvani
AVP-CRM, OYO
Airtel Xstream Achieves North Star Metrics for Growth
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

customer
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
Landmark Group Reports 56% Uplift in Purchases
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
US Weather App 1Weather Scales Mobile User Engagement by 3X
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather

Our Customers’ Stories Speak for Themselves

How Sweatcoin achieved a 15% increase in Customer Retention
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The best thing about MoEngage platform is its Analytics suite; it is intuitive and provides insightful data. MoEngage team has been super helpful during the integration process. MoEngage is a customer engagement platform that delivers fast results for niche business use cases

customer
Rowan Pereira
Group Product Manager, Sweatcoin
MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
How Airtel Wynk Music Reactivated 44% of Dormant Customers
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

customer
Ruturaj B
Sr. Growth Product Manager
StepSetGo Uplifts Reinstalls by 8% With Push Amplification™
quote

The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.

Misaal Turakhia
Co-founder - StepSetGo
RentoMojo Gains 20% Increase In Purchase Rate
quote

MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.

Akash Deep
Product Manager, RentoMojo
Hallo Magenta Maximised Conversions by 30% with MoEngage
quote

By leveraging MoEngage Cards, Flows and Push Notifications, the Hallo Magenta team increased feature discoverability by sending contextual communication throughout the customer journey and personalised feature updates for them, leading to increased app usage.

Our Customers’ Stories Speak for Themselves

MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
OYO Boosts Push Notification Delivery by 44%
quote

MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.

customer
Arjya Nathvani
AVP-CRM, OYO
Landmark Group Reports 56% Uplift in Purchases
quote

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

customer
Claire Adshead
CRM & Retention Manager, Landmark Group
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
6thStreet Grows Business Contribution by 4X in 1 Year
quote

MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.

customer
Furqan Khan
CRM - Manager, Apparel Group
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
quote

MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.

Radhika Singh
Retention Marketing, SIVVI

Our Customers’ Stories Speak for Themselves

MANO Sees 50% Rise in App Activation Rates
quote

Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.

Rodrigo Sciammarella
CRM Lead at MANO
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
quote

MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!

customer
Harshavardhan Chauhaan
VP, Marketing
How Airtel Wynk Music Reactivated 44% of Dormant Customers
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

customer
Ruturaj B
Sr. Growth Product Manager
StepSetGo Uplifts Reinstalls by 8% With Push Amplification™
quote

The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.

Misaal Turakhia
Co-founder - StepSetGo
RentoMojo Gains 20% Increase In Purchase Rate
quote

MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.

Akash Deep
Product Manager, RentoMojo
Speedi Witnesses a 6X Increase in Retention Using Segmentation
quote

Using MoEngage’s platform, we have been able to integrate our PoS data with our CRM. As a result, understanding customer behavior in terms of purchases or browsing has been more effective.

customer
Ahmed Fahmy
Marketing Manager, Speedi

Our Customers’ Stories Speak for Themselves

Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
quote

MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!

customer
Harshavardhan Chauhaan
VP, Marketing
How Airtel Wynk Music Reactivated 44% of Dormant Customers
quote

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

customer
Ruturaj B
Sr. Growth Product Manager
StepSetGo Uplifts Reinstalls by 8% With Push Amplification™
quote

The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.

Misaal Turakhia
Co-founder - StepSetGo
RentoMojo Gains 20% Increase In Purchase Rate
quote

MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.

Akash Deep
Product Manager, RentoMojo
SkillClash Achieves 30% Uplift in Revenue
quote

Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.

customer
Yashash Agarwal
Co-founder, Gamezop
MoneyTap Records Industry High Open Rates of 30%
quote

One of the biggest challenges was streamlining our communication. MoEngage’s insights-led engagement platform coupled with an efficient email suite enabled us to consolidate customer attributes in one centralized view and send effective email communication to our customers.

customer
Hitarth Saini
Head Of Marketing, Freo

Our Customers’ Stories Speak for Themselves

Blibli Uplifts Repeat Purchase Rate by 43%
quote

MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

customer
Fanky Mulia
VP Group Product, Blibli
POPS Worldwide Gets 19% Rise in Product Stickiness
quote

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

customer
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
AXISNet Drives Higher Engagement, Grows MAUs by 89.5%
quote

Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.

customer
Dhany Saballini
Consumer Touchpoint Product Owner, Youth Touchpoints
LivWell Drives Conversions and Product Adoption
quote

The challenge was to figure out ways to better engage our customers. With MoEngage, we’re able to create seamless triggered flows across the customer journey, from onboarding to retention, and segment our customers better to run effective in-app campaigns, yielding great conversion ratios.

customer
Nikhil Verma
Founder and CEO
Alfagift Boosts Monthly Transacting Customer Base to 45%
quote

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

customer
Linda Valentin
Head of Marketing, Global Loyalty
VieON Improved MAUs by 3X Using Insights-led Engagement
quote

MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

customer
Anh-Phuong Nguyen Vo
Senior Marketing Manager

Frequently Asked Questions

What is reactivation in business?

Reactivation is the process of winning-back customers who have engaged with your brand in the past but haven’t interacted with your brand in a stipulated period and are about to drop off. It is more relevant and cost-effective for a business to reactivate customers rather than look for new ones.

Why is customer reactivation important?

Since they have engaged with your brand in the past and purchased your product, dormant are likely to generate a better stream of revenue if you win them back. Probability of getting inactive customers to become brand loyalists again is far greater than building loyalty from new customers. Instead of putting all your efforts into chasing new customers, brands should work on running reactivation campaigns focused on driving interest in dormant customers.

How to re-engage inactive customers?

You can reactivate dormant or inactive customers in many ways. Here are some examples:

  • Sending offers and promotion alerts through omnichannel marketing across multiple channels frequented by the customer. You can send these messages to customer who have converted in particular categories in the past and you can identify their preferred channel and time to receive messages using Sherpa AI.
  • Run behavior-based and location-based campaigns. You can geo-target customers and send them relevant messaging according to their preferences.
  • Find out dormant customers who haven’t interacted in the last 30 days and send them messaging based on their SMS or WhatsApp patterns.

Give me an example for reactivation campaign.

A good example of a reactivation campaign would be Airtel Wynk Music, where the team leveraged journey builders to identify and target dormant customers, study their reasons and patterns for going dormant, and used MoEngage’s insights-led engagement approach to launch push notifications campaigns. You can read the full report here.

Recommended Reading List

Here are some actionable resources on customer reactivation that we've curated for you

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Omnichannel Marketing

How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing

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Engagement

4 Powerful Strategies for Reducing Customer Churn

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Retail & Ecommerce

Loyalty Program Cheat Sheet: How to Get More Repeat Purchases

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Omnichannel Marketing

How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing

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Engagement

4 Powerful Strategies for Reducing Customer Churn

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Marketing Strategies

How You Can Leverage Analytics To Drive Loyalty

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Omnichannel Marketing

How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing

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Engagement

4 Powerful Strategies for Reducing Customer Churn

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Retail & Ecommerce

Loyalty Program Cheat Sheet: How to Get More Repeat Purchases

Read More
blog image
Omnichannel Marketing

How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing

Read More
blog image
Engagement

4 Powerful Strategies for Reducing Customer Churn

Read More
blog image
Retail & Ecommerce

Loyalty Program Cheat Sheet: How to Get More Repeat Purchases

Read More
blog image
Omnichannel Marketing

How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing

Read More
blog image
Engagement

4 Powerful Strategies for Reducing Customer Churn

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Marketing Automation

A Complete Guide to Email Marketing Automation in 2023

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Omnichannel Marketing

How to Calculate and Increase Customer Lifetime Value (LTV) in Mobile Marketing

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Engagement

4 Powerful Strategies for Reducing Customer Churn

Read More
blog image
Retail & Ecommerce

Loyalty Program Cheat Sheet: How to Get More Repeat Purchases

Read More
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Marketing Strategies

How You Can Leverage Analytics To Drive Loyalty

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How to

How to Create a Customer Loyalty Program for Small Businesses

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Retail & Ecommerce

Loyalty Program Cheat Sheet: How to Get More Repeat Purchases

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