Behavioral Insights
Uncover hidden insights from customer behavior and patterns with MoEngage® AI Sherpa. Deep insights and reporting are readily available in our marketing platform.
RETAIN
Turn Customers into Brand Loyalists
Align your customer engagement strategy with your customers’ wants and needs to keep them returning for life.
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Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
Turn Passive Visitors into Passionate Long-term Consumers
Always Engaged
Deliver personalized experiences to retain "top-of-mind" engagement and keep your consumers coming back.
Make it a Habit
Nurture habit-forming behaviors with personalization and gamification tactics that make your campaigns fun and interesting.
Keep Customers Excited
Show you care with in-the-moment messaging that engages your customers in real-time for the important life moments that matter the most.
Grow Customer Loyalty
Become a trusted resource in your consumers’ daily lives by delivering personalized experiences that will make them feel special.
Fight Dormancy and Improve Retention
Enable powerful re-engagement campaigns based on data that keep customers active or compelled to return.
Make Your Customers Keep Coming Back for More!
Intelligent and Automated Segments
Leverage our automation to create micro-segments of customers based on their behavior and create relevant messaging to engage every customer.
AI-powered Engagement
Max out engagement and conversion goals for your retention campaigns by perfecting the message timing, content, channel, and journey using AI recommendations.
Journey Builder
Orchestrate multi-touch campaigns with MoEngage Flows journey builder that lets you fine-tune the intricate aspects and perfect your journeys with rich insights.
Omnichannel Engagement
Craft engagement that traverses web, mobile, in-app, and even your offline strategy to engage customers everywhere.
Drive Real Impact with MoEngage
Maintain strong and fruitful relationships with your customers using our insights-led retention platform.
1T+
Data points processed per month
50B
Messages sent every month
500M+
MAUs engaged
Hear From Our customers
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
US Weather App 1Weather Scales Mobile User Engagement by 3X
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
OYO Boosts Push Notification Delivery by 44%
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
Arjya Nathvani
AVP-CRM, OYO
US Brand Cocomelody Boosts Repurchase Rates by 27%
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
James Chen
Operations Director, Cocomelody
POPS Worldwide Gets 19% Rise in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
Magenta Telekom Observes 1.5x Growth in App Adoption
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
Kirsten Theiner
Product Owner - One App
Hear From Our customers
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
US Weather App 1Weather Scales Mobile User Engagement by 3X
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
POPS Worldwide Gets 19% Rise in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
How Sweatcoin achieved a 15% increase in Customer Retention
The best thing about MoEngage platform is its Analytics suite; it is intuitive and provides insightful data. MoEngage team has been super helpful during the integration process. MoEngage is a customer engagement platform that delivers fast results for niche business use cases
Rowan Pereira
Group Product Manager, Sweatcoin
Magenta Telekom Observes 1.5x Growth in App Adoption
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
Kirsten Theiner
Product Owner - One App
Foodhub Delivers Personalized Experiences With Segmentation
Ours is a customer-centric brand. When we were evaluating MoEngage, we found the same quality in them. The team has been fast with their onboarding process. They provided us with the features our brand and current engagement strategy needed. MoEngage accepted us not as a client but as a partner.
Nick Bottai
Marketing Director, Foodhub
Hear From Our customers
US Weather App 1Weather Scales Mobile User Engagement by 3X
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Jeff Stone
Senior Engineering Manager, 1Weather
Landmark Group Reports 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
Claire Adshead
CRM & Retention Manager, Landmark Group
OYO Boosts Push Notification Delivery by 44%
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
Arjya Nathvani
AVP-CRM, OYO
Airtel Xstream Achieves North Star Metrics for Growth
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
US Brand Cocomelody Boosts Repurchase Rates by 27%
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
James Chen
Operations Director, Cocomelody
Hear From Our customers
Speedi Witnesses a 6X Increase in Retention Using Segmentation
Using MoEngage’s platform, we have been able to integrate our PoS data with our CRM. As a result, understanding customer behavior in terms of purchases or browsing has been more effective.
Ahmed Fahmy
Marketing Manager, Speedi
BFL Drives 2X MAU With Segmentation & Personalization
Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.
Madhlina Thomas
Senior Executive Customer Retention Marketing
AZADEA Group Grows 300% Weekly New Customers
We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.
Abhishek Tiwari
CRM Manager
6thStreet Grows Business Contribution by 4X in 1 Year
MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.
Furqan Khan
CRM - Manager, Apparel Group
Landmark Group Reports 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
Claire Adshead
CRM & Retention Manager, Landmark Group
Alsaif Gallery Runs Campaigns with MoEngage’s Customer Team
With MoEngage, we made the right decision. We see a lot of growth potential, and MoEngage shows us features more than what we want.
Moalla Alfadil
Director of eCommerce & Customer Success
Hear From Our customers
Landmark Group Reports 56% Uplift in Purchases
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
Claire Adshead
CRM & Retention Manager, Landmark Group
OYO Boosts Push Notification Delivery by 44%
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
Arjya Nathvani
AVP-CRM, OYO
Mashreq Neo Boosts Debit Card Activation by 16%
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
MANO Sees 50% Rise in App Activation Rates
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
6thStreet Grows Business Contribution by 4X in 1 Year
MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.
Furqan Khan
CRM - Manager, Apparel Group
SIVVI Sales Hike Up With Dynamic Emails & Push Notifications
MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.
Radhika Singh
Retention Marketing, SIVVI
Hear From Our customers
Alfagift Boosts Monthly Transacting Customer Base to 45%
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.
Linda Valentin
Head of Marketing, Global Loyalty
NOICE Boosts DAUs By 34% With Insights-Led Engagement
Our partnership with MoEngage has helped us gather the right insights, optimize our onboarding process, and provide a superior listening experience for our listeners to enjoy their screenless moments. By leveraging MoEngage’s flows and campaigns, we are able to personalize and contextualize our communications.
Virginia Fransiska
Head of Marketing and Partnerships
POPS Worldwide Gets 19% Rise in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
Blibli Uplifts Repeat Purchase Rate by 43%
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
Fanky Mulia
VP Group Product, Blibli
Pro360 Grew Their Subscribers by 2.6x Using Smart Triggers
By implementing MoEngage, we have saved hundreds of man-hours that would have been wasted in managing campaigns across platforms. MoEngage helps us customize and build campaigns based on the customer journey. This has resulted in a 2.6x growth in our web push subscribers and a higher CTRs for our emails and push notifications.
LC Lee
Founder and CEO
VieON Improved MAUs by 3X Using Insights-led Engagement
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Anh-Phuong Nguyen Vo
Senior Marketing Manager
Hear From Our customers
Airtel Xstream Achieves North Star Metrics for Growth
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
How Bella Vita Organic Uplifted Retention Rates by 57%
From onboarding to integration and then finally implementation, it has been the smoothest ride any marketer could ask for. Using MoEngage, we have been able to conduct a multitude of experiments, explore various channels, and been able to cater to our customers with tailored and personalized experiences.
Vineet Khare
Senior Manager–CRM
Classic Rummy Boosts Player Retention By 24%
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part is that with MoEngage, we can automate most of the manual tasks now.
Harivanam
Sr. Team Lead, CRM, Classic Rummy
Lifestyle Improves Customer Retention by 30%
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
EarlySalary Gets 20X Improvement in Email Open Rates
MoEngage has always been proactive with their approach and methodology. Their critical knowledge and expertise on email marketing have helped us improve not only our email deliverability by 90% but also increase our conversions by 5%.
Anuj Ranka
VP for Performance Marketing, EarlySalary
How GIVA Increased Its Repeat Purchase Rates by 50%
MoEngage's customer support is impeccable. Whenever we raise any tickets, the team addresses the issues and comes to us with a solution ASAP. Using their insights-led engagement platform, we were able to create Birthday-related Flows for our customers. This has led to an increase of 50% in our repeat purchase rates!
V Rathna Kishore
Product Associate, GIVA
Frequently Asked Questions
What is customer retention?
Customer retention is the rate at which customers tend to stay with a brand for a particular period of time. When you satisfy your customers with your products, services and support, they tend to stay with you for a long period of time. Customer retention is an important metric for a brand to measure their ROI, since retention is more conducive to a company’s revenue than chasing new customers. It is less expensive and more profitable.
How to improve customer retention?
You can improve customer retention by applying the right customer retention techniques throughout the customer journey and perfecting the onboarding process. Here are some quick tips on how you can do it:
- Give your customers constant support and resolve their queries quickly
- Take honest feedback often and act on it
- Apply new methods of communication in your campaigns based on your customers’ likes and dislikes and experiment with omnichannel marketing strategies that your customer might align themselves with
- Reward your customers with discounts, offers, coupons, vouchers, etc. and keep them coming back for more
How do you analyze customer retention?
You can analyze your brand’s customer retention by:
- understanding and studying customer behavior, including their purchase patterns, browsing behavior, their aha moments and their churn moments
- locating relevant patterns related to churn and retention
- compare high-value customers with those churning to understand where customers are dropping off, and curate campaigns based on this data
Straight From the Editor's Desk
Here are some actionable resources on customer retention that we've curated for you
Marketer Spotlight
How Retention Strategies Can Be Built With the Help of Marketing Automation
Marketer Spotlight
How Retention Strategies Can Be Built With the Help of Marketing Automation
Marketer Spotlight
How Retention Strategies Can Be Built With the Help of Marketing Automation
Omnichannel Marketing
Mobile App Retention: Benchmarks, Strategies & Best Practices [Infographics and Videos]
Marketer Spotlight
How Retention Strategies Can Be Built With the Help of Marketing Automation
Marketer Spotlight
How Retention Strategies Can Be Built With the Help of Marketing Automation
