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Frequently Asked Questions
What is customer onboarding?
Customer onboarding is the process of delighting new customers from the first interaction, nurturing them into loving your product from the get-go, and helping them get familiar with your product. The process involves educating customers about your brand’s offerings, tailoring the experience for each unique customer segment by asking for their details, and taking them through the product’s initial instructions.
Why is customer onboarding important for my brand?
The customer onboarding process is the first connection point between you and your customer. It is useful for:
- boosting customer LTV (lifetime value)
- making sure your customer sticks with you and doesn’t drop-off right in the beginning of their journey
- encouraging your customers to refer your product to others through an engaging onboarding experience
- drive overall revenue
How to onboard new customers?
A good and positive onboarding experience involves a holistic approach. To start with, you should have an omnichannel stack with multiple channels like onsite messaging, push notifications, Facebook, emails, and in-app messaging to engage your customer from the start. You can use MoEngage to craft a perfect onboarding experience, grow your customer base, get customers to adopt the platform faster, and better understand customer preferences.
Recommended Reads
Here are some actionable resources on onboarding that we've curated for you