Customer Engagement Deep Dive: How to Build Personalized Cross-Channel Journeys
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MOENGAGE FOR MEDIA & ENTERTAINMENT
Unify customer data, understand their preferences, and deliver personalized nudges across the customer lifecycle to increase content consumption and app usage.
Boost viewership and subscriptions with personalized content based on customer preferences and behavior.
Increase playtime and in-app purchases with personalized messages throughout the customer lifecycle, from onboarding to re-engagement.
Remind customers about upcoming subscription renewals in real time and reduce churn with MoEngage Inform. Use a single API to send real-time messages across channels like Push Notifications, Emails, SMS, WhatsApp, and more.
Unify and analyze data, automate personalized campaigns on mobile apps and websites, and send service messages – all using a single platform.
Utilize advanced analytics to uncover what captivates various audiences, dissect series viewership trends, and leverage user behaviors to increase both content and platform loyalty.
Craft personalized viewing experiences with strategic content predictions, encouraging engagement at the most opportune moments and building robust viewer segments.
Strategically time your messages and choose the best channels for engaging your audience with content they care about.
MoEngage Inform has been pivotal in our mission to amalgamate our brands under the Tata Neu umbrella. The ease of setting up campaigns across such a vast array of brands—and the support received—has been integral to our success.
Antriksh Johari
MarTech Lead, Tata Digital
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part, using MoEngage, we can automate most of the manual tasks now.
Harivanam
Sr. Team Lead, CRM, Classic Rummy
Here at SoundCloud, we consider MoEngage as a true partner with over 90+ team members across content, product and marketing using the platform on a daily basis to create, launch and deliver engaging experiences for our fans and artists. Their support teams helped us migrate 200 live campaigns from the previous platform seamlessly in 12 weeks, while also providing custom support to solve our biggest challenges. Our goal is to be the top social and streaming platform globally, and MoEngage plays a crucial role in helping us achieve that.
Hope Barrett
Director of Product Management at SoundCloud
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager @ Airtel Xstream
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Eve Fish
AVP of Marketing, Publishers Clearing House
This partnership with MoEngage has been beneficial in ensuring that we not only meet customer expectations but also continuously evolve in response to their needs. The platform’s capability to seamlessly scale campaigns for a large volume of customers is highly impressive.
Tata Play Marketing Team
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part, using MoEngage, we can automate most of the manual tasks now.
Harivanam
Sr. Team Lead, CRM, Classic Rummy
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager @ Airtel Xstream
“As a digital content service provider, MoEngage Web Push has significantly increased our ability to send targeted notifications to our users. I can push breaking news articles to cricket enthusiasts while sending tactical football analysis to users who are into detailed statistics.”
Gaurav Konar
Co-founder, SportsCafe
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
Anand Bhaskaran
Head, Digital Marketing and Marketing Communications, BigBasket
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
The idea was to personalize, experiment, and iterate to double down on the best engagement initiatives to maximize online sales. With MoEngage, we didn't just get a platform that helped us execute that, but an engagement partner with which we can grow to touch new heights.
Suman Sourav
Lead Product Manager, Titan Company Limited
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part, using MoEngage, we can automate most of the manual tasks now.
Harivanam
Sr. Team Lead, CRM, Classic Rummy
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager @ Airtel Xstream
“As a digital content service provider, MoEngage Web Push has significantly increased our ability to send targeted notifications to our users. I can push breaking news articles to cricket enthusiasts while sending tactical football analysis to users who are into detailed statistics.”
Gaurav Konar
Co-founder, SportsCafe
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
Anand Bhaskaran
Head, Digital Marketing and Marketing Communications, BigBasket
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
The idea was to personalize, experiment, and iterate to double down on the best engagement initiatives to maximize online sales. With MoEngage, we didn't just get a platform that helped us execute that, but an engagement partner with which we can grow to touch new heights.
Suman Sourav
Lead Product Manager, Titan Company Limited
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager @ Airtel Xstream
Here at SoundCloud, we consider MoEngage as a true partner with over 90+ team members across content, product and marketing using the platform on a daily basis to create, launch and deliver engaging experiences for our fans and artists. Their support teams helped us migrate 200 live campaigns from the previous platform seamlessly in 12 weeks, while also providing custom support to solve our biggest challenges. Our goal is to be the top social and streaming platform globally, and MoEngage plays a crucial role in helping us achieve that.
Hope Barrett
Director of Product Management at SoundCloud
Our engagement strategy was to connect with our customers using relevancy, that’s why we created a hyper-personalized engagement strategy. MoEngage and its team realized our vision and promptly built the best possible approach to improve our customer engagement. While MoEngage’s User Path Analysis gave us a holistic view of our customers’ journeys, personalized pushes and Intelligent Path Optimizer also allowed us to engage them at the right moment.
Marc Geraldez
Product Manager, JibJab
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Eve Fish
AVP of Marketing, Publishers Clearing House
Our collaboration with MoEngage helped us grow our customer base by introducing the right emerging artists to the right listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
Charlie Kaplan
VP, Product Audiomack
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager @ Airtel Xstream
Here at SoundCloud, we consider MoEngage as a true partner with over 90+ team members across content, product and marketing using the platform on a daily basis to create, launch and deliver engaging experiences for our fans and artists. Their support teams helped us migrate 200 live campaigns from the previous platform seamlessly in 12 weeks, while also providing custom support to solve our biggest challenges. Our goal is to be the top social and streaming platform globally, and MoEngage plays a crucial role in helping us achieve that.
Hope Barrett
Director of Product Management at SoundCloud
Our engagement strategy was to connect with our customers using relevancy, that’s why we created a hyper-personalized engagement strategy. MoEngage and its team realized our vision and promptly built the best possible approach to improve our customer engagement. While MoEngage’s User Path Analysis gave us a holistic view of our customers’ journeys, personalized pushes and Intelligent Path Optimizer also allowed us to engage them at the right moment.
Marc Geraldez
Product Manager, JibJab
Our collaboration with MoEngage helped us grow our customer base by introducing the right emerging artists to the right listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
Charlie Kaplan
VP, Product Audiomack
MoEngage provides a better and more nuanced understanding of our audiences and their preferences than our previous legacy platform. Unlike other platforms, MoEngage is accessible and easy for our team members to use. Also, MoEngage’s roadmap is definitely ahead of the curve and in alignment with the changing technology landscape. This makes it easier for us to focus on audience engagement and improve our retention whilst increasing the time listeners spend with us.
Tim Armstrong
Director - Digital Product, Technology and Data
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Anh-Phuong Nguyen Vo
Senior Marketing Manager
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Sahil Bhojwani
Growth Marketing Manager @ Airtel Xstream
Here at SoundCloud, we consider MoEngage as a true partner with over 90+ team members across content, product and marketing using the platform on a daily basis to create, launch and deliver engaging experiences for our fans and artists. Their support teams helped us migrate 200 live campaigns from the previous platform seamlessly in 12 weeks, while also providing custom support to solve our biggest challenges. Our goal is to be the top social and streaming platform globally, and MoEngage plays a crucial role in helping us achieve that.
Hope Barrett
Director of Product Management at SoundCloud
Our engagement strategy was to connect with our customers using relevancy, that’s why we created a hyper-personalized engagement strategy. MoEngage and its team realized our vision and promptly built the best possible approach to improve our customer engagement. While MoEngage’s User Path Analysis gave us a holistic view of our customers’ journeys, personalized pushes and Intelligent Path Optimizer also allowed us to engage them at the right moment.
Marc Geraldez
Product Manager, JibJab
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Eve Fish
AVP of Marketing, Publishers Clearing House
Our collaboration with MoEngage helped us grow our customer base by introducing the right emerging artists to the right listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
Charlie Kaplan
VP, Product Audiomack
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
Prateek Agarwal
Head of Retention Marketing (CRM), 6thStreet.com
White Wednesday was a critical online sale period for us at Landmark Group in order to increase our databases overall and The ability to contact our customer base using behavioral driven, personalized, event-based content in a reactive and agile manner using MoEngage’s Push Amplification was crucial to the success of the sale. The dedicated support we received from the team at MoEngage during this period was non-comparable and was key to the success of exceeding our target.
Claire Adshead
CRM and Retention Manager
In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.
Moalla Alfadil
Director Of E-commerce
We wanted to ensure our communication was personalized on a customer action level and to do this efficiently. We needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.
Abhishek Tiwari
Manager CRM, AZADEA
Before MoEngage, while we were communicating periodically with customers, however, the uniqueness of each communication was missing. With MoEngage, we have been able to use capabilities like JINJA templates to build curated communications leading to better engagement.
Hassan El-Tahan
Vice President of Growth, Gathern
MoEngage played a key role in achieving significant growth in CRM. It’s omni-channel and analytics suite was not only helpful in CRM but for the overall organization. Apart from the exhaustive list of features, their account management is one of the best in industry.
Furqan Khan
CRM - Manager
MoEngage empowered us to elevate our customer engagement strategies and have a unified view of our online customers. With its advanced segmentation capabilities, we can craft personalized experiences and engage seamlessly across various touchpoints. Also, the invaluable support from MoEngage and Labrys has been instrumental in our success.
Eleni Meziti
Head of Subscription Services & Omni CX, Public
As we move forward, we aim to continue using MoEngage's capabilities to strengthen our marketing strategy. By leveraging MoEngage's pre-built templates and functionalities, we've been able to streamline our multi-channel engagement campaigns, allowing us to deliver targeted messaging across various channels with greater efficiency. The Customer Engagement Platform's web pop-ups with countdown timers (On-site Messaging) and In-app user surveys have already played a major role in enhancing campaign engagement.
Penny McNamara
Head of Marketing, The ENTERTAINER
In UAE, one of the biggest asset is a car. Customers really prefer and appreciate if a personalized experience is provided to them, when it comes to car detailing. This is where we intend to leverage MoEngage's capabilities and engage with our customers to retain our North Star Metric, i.e. Monthly Active Users (MAU)
Omar Ismail
Marketing Manager, MySyara
MoEngage platform, as a whole, is easy to understand and has all the customer engagement features we need. In addition, the platform has suggested templates/layouts that helped us develop these communications. Also, the team's availability to assist us throughout the integration process has been immensely valuable.
Daniel Barbosa
IT Director, Outback Steakhouse Brazil
"Con MoEngage, pudimos mejorar el compromiso de los clientes, ayudándoles a descubrir ofertas a través de los canales más oportunos y relevantes. La función "Best Time to Send" de MoEngage también nos ha permitido mantener la relevancia de nuestras comunicaciones. En general, MoEngage ha sido una herramienta valiosa para mejorar la experiencia del cliente y aumentar su compromiso".
Santiago Hidalgo
Head of Segments & Digital Business
Coletar insights comportamentais e medir campanhas é crucial para nós, e analisar esses dados comportamentais e de eventos nos permite entender o que está funcionando melhor. Somos uma empresa orientada por dados e é essencial para nós termos uma visão holística 360° de nossos clientes". Graças ao MoEngage Flows, conseguimos automatizar as jornadas dos clientes e fazer mais conversões, eliminando pontos de fricção... Esta rapidez nos dá vantagem.
Eduardo E. Gómez
Líder de marketing, Waynimóvil
New user retention is the first true litmus test for any SaaS company. MoEngage’s full suite of customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Vinicius Bazan
Head of Product - Empiricus
MoEngage is the only vendor to be recognized as “Customers’ Choice” in the 2025 Gartner Peer Insights™ Voice of the Customer for Email Marketing Report.
Build unified reporting, analyze customer behavior, and act on it instantly
Create personalized and engaging customer experiences
Predict and prevent customer churn
Improve customer engagement and drive LTV
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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