SportsCafe Achieves 32% Lift in Page Views with MoEngage Web Push Notifications
About SportsCafe
SportsCafe is a one-stop platform to the Indian sports fans, where they can follow their favorite sports through live-scores, match reports, features and much more.
The Problem
As a digital advertising-driven site, SportsCafe used traditional means of driving traffic: social media and Google AdWords among others. With 90% of their traffic being from anonymous visitors, the SportsCafe team wanted to do more to increase traffic and create a pool of engaged visitors who would keep coming back to the site - especially on mobile devices.
MoEngage Solution
SportsCafe implemented MoEngage Web Push letting them deliver mobile push notification experience on desktop and mobile devices. Here’s what they experienced - a 120% Increase in time-spent from ‘web push visitors’ compared to regular visitors, a 32% click-through rate observed for web push notifications.
32%
Increase in Average page Views
120%
Increase in Time-spent from ‘Web Push Visitors’
What They Say About Us
“As a digital content service provider, MoEngage Web Push has significantly increased our ability to send targeted notifications to our users. I can push breaking news articles to cricket enthusiasts while sending tactical football analysis to users who are into detailed statistics.” 
