As a digital advertising-driven site, SportsCafe used traditional means of driving traffic: social media and Google AdWords among others. With 90% of their traffic being from anonymous visitors, the SportsCafe team wanted to do more to increase traffic and create a pool of engaged visitors who would keep coming back to the site - especially on mobile devices.
SportsCafe implemented MoEngage Web Push letting them deliver mobile push notification experience on desktop and mobile devices. Here’s what they experienced - a 120% Increase in time-spent from ‘web push visitors’ compared to regular visitors, a 32% click-through rate observed for web push notifications.