About The Author

Damandeep Soni

Daman has grown multiple products to 50+ million users. Earlier he was the CMO at Mobikwik, Milkbasket, and WeCash. He was also the India Head for LINE. He consults startups on marketing, growth, India entry, and go-to-market strategies. He blogs about growth marketing and startups so that he can help marketers learn from his experience, get new ideas, and build a process of experimentation in marketing to drive continuous growth. Connect with Daman at: at www.damansoni.com