How Aladin Bank Drives 1.5X Higher Retention Using MoEngage

We want to ensure that customers engage with us after onboarding or the first transaction. MoEngage has helped us maintain the process at scale through automation. Since implementing customer life cycle management, we observed our retention cohort improve by almost 1.5X. Having a very clear understanding of the segment is one of the key ways to go-to market faster and with higher quality, as well as retaining customers. Using hyper-segmentation, we offer contextual offering to customers by understanding them better. And I think MoEngage’s advanced segmentation ability has helped us in a great way.

Dimas Adhi Sugiharto

VP, Head of Marketing, Growth and Partnerships, Aladin Bank