MOBILITY | CONVERSION
How HoppyGo Achieved a 69% Conversion Rate With Multi-Channel Engagement
69%
conversion rate for in-app campaigns (driving to booking page)
31%
conversion rate with push campaign (driving coupon code usage)
About HoppyGo
HoppyGo is a peer-to-peer car-sharing service backed by Škoda X that connects car owners who don’t use their vehicles daily with people who only need a car occasionally.
Why They Chose MoEngage?
The brand wanted to improve customer communication while remaining GDPR compliant. They also aimed to increase communication frequency and efficiency with automation and implement cross-device engagement. In addition to this, HoppyGo also hoped to get insights into customer behaviours to deploy data-driven campaigns.
One word to describe MoEngage is ‘magic’. And their support is great. Compared to other tools, they are fast, efficient, and always solve our problems. Our CSM, in particular, is really supportive and helpful.
Katka Dobešová
User Activation & Email Marketing Specialist, HoppyGo by Škoda
Balancing personalisation and privacy
HoppyGo sends personalised messages to targeted users via in-app, push, and email for booking, regulatory updates, and coupon codes. In addition, they leverage customer journey flows to automatically send follow-up emails to these users, enhancing their chances of marketing success.
Plans for further growth
The plan is to leverage user behaviour data to send more hyper-targeted messages to its customers automatically. This will help them in refining current campaigns, such as booking and handover processes for first-time users, increasing repeat service usage, and reactivating lapsed ones.
Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
In-app Messaging
Elevate mobile experience with contextually relevant in-app messaging
The Impact
- 54% open rate on email thanking customers
- 69% conversion rate for in-app campaigns driving customers to the booking page
-
31% conversion rate with push campaign driving customers to use a coupon code
