How HoppyGo Achieved a 69% Conversion Rate With Multi-Channel Engagement
HoppyGo realised the need to implement a cross-device, multi-channel engagement strategy built up of insights-led, data-driven campaigns in order to increase conversions.
HoppyGo is a peer-to-peer car-sharing service backed by Škoda X that connects car owners who don’t use their vehicles daily with people who only need a car occasionally.
One word to describe MoEngage is ‘magic’. And their support is great. Compared to other tools, they are fast, efficient, and always solve our problems. Our CSM, in particular, is really supportive and helpful.
The brand wanted to improve customer communication while remaining GDPR compliant. They also aimed to increase communication frequency and efficiency with automation and implement cross-device engagement. In addition to this, HoppyGo also hoped to get insights into customer behaviours to deploy data-driven campaigns.
MoEngage helped HoppyGo send personalised messages to targeted customers via in-app, push, and email for booking, regulatory updates, and coupon codes. In addition, with MoEngage, they also leveraged customer journey flows to automatically send follow-up emails to these customers, enhancing their chances of marketing success.
- 54% open rate on email thanking customers
- 69% conversion rate for in-app campaigns driving customers to the booking page
31% conversion rate with push campaign driving customers to use a coupon code
Discover how HoppyGo, powered seamless multi-channel engagement experiences with MoEngage.
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