Feb 24, 2023
How Carsome Utilises Insights-led Approach to Understand Buyer Intent and Optimize Engagement
We were able to seamlessly integrate an intuitive customer engagement platform like MoEngage, enabling us to accurately segment our customers and send the right messages. Moreover, MoEngage is very user-friendly and impactful to learn and understand our customers' needs.
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How Carsome Identifies High Intent Shoppers And Targets Them
CARSOME is Southeast Asia’s largest integrated automotive e-commerce platform. With operations across Malaysia, Indonesia, Thailand, and Singapore, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience. The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient, and efficient. CARSOME currently transacts around 100,000 cars annually.
Solution Provided By MoEngage
Carsome wanted to uncover actionable insights from customer data to optimize engagement for high-intent buyers and maximize conversions. Events help them understand user actions and identify intent accordingly.
MoEngage Features and Functionalities Used
The following features helped Carsome identify high-intent buyers:
Benefits Achieved Post Usage of MoEngage
Using MoEngage, Carsome Group has analyzed the right customer insights and acted on them to understand buyer intent and optimize engagement accordingly.
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