Feb 24, 2023
ABS-CBN Automates Customer Engagement and Segmentation Using MoEngage
MoEngage really helps us with automating our campaigns, helping us save time and effort. We can now effectively segment our users and execute omnichannel campaigns. The local team has been proactive and supportive throughout the implementation and post-implementation phase.
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How ABS-CBN Corporation Adopted An Insights-Led View To Customer Engagement
ABS-CBN Corporation, the Philippines’ leading content company, primarily involved in the production of entertainment, feature films, news and information and audio content for domestic and international audiences. ABS-CBN produces content and distributes its programs, feature films, and music on different platforms such as cable and satellite TV, domestic free TV through various partnerships with local broadcasters and third-party digital platforms, as well as traditional box-office releases.
Solution Provided By MoEngage
ABS-CBN wanted to automate customer engagement and create immersive experiences for their viewers when they sign up for iWantTFC. ABS-CBN used MoEngage’s advanced segmentation and analytics to build omnichannel campaigns across channels like push, in-app, and on-site, to improve engagement.
MoEngage Features and Functionalities Used
Here are the features and functionalities used by ABS-CBN:
Benefits Achieved Post Usage of MoEngage
With MoEngage's omnichannel engagement platform, ABS-CBN was able to provide immersive and seamless viewing experience to subscribers while improving customer engagement.
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