Julo Finance Optimizes Customer Engagement With Insights From MoEngage

In this video, Mikhal Anindita, the Head of Marketing at JULO Finance, explains how they optimize customer engagement with insights from MoEngage.

About JULO Finance

JULO Finance is a digital lending company that aims to provide underbanked.

How MoEngage Help in Driving Customer Engagement?

It was important for JULO Finance to send the right message at the right time through the right channel to grow its existing customer base.

By partnering with MoEngage, JULO Finance is now able to leverage MoEngage’s AI capabilities to optimize its communication based on the customer journey and lifecycle stage.

Solution Provided By MoEngage

By using the best time to send (BTS) feature, JULO Finance is able to effortlessly communicate with its customers at the right time through the right channel.

Benefits Achieved

By using the best time to send (BTS) feature and MoEngage’s AI based optimization, the team at JULO Finance have deeper insights into their customer’s behaviors and preferences.

Further Reading

• Personalized and Marketing Automation Lessons with Bukalapak’s Muhammad Juliansyah
• Learn More About the Best Time to Send and Most Preferred Channel 
• Nail the Perfect Timing – A Guide to Email Scheduling in 2021