Jul 26, 2023
How Retail Brands Can Leverage Behavioural Journeys The ‘MyDeal’ Way
There are so many great features, it is really hard to choose one to choose from, but considering the amount of granular control we need, API Pushes is the best thing MoEngage has, along with powerful behavioural journeys; which is why I would strongly recommend MoEngage to other retailers.
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How MyDeal Leverages Behavioural Journeys and Push Notifications to Drive Higher Engagement
MyDeal is Australia’s leading online retail marketplace that provides customers with quality products from trusted retailers. Launched in 2011 by Sean Senvirtne, MyDeal has since expanded its product portfolio to include categories such as furniture, lifestyle, home and garden, baby and kids, appliances, tech, and more.
MyDeal had some use cases around mobile app solutions, revolving around App Push Notifications and inbox features. The brand also wanted to deepen customer understanding where behavioural journeys came into the picture.
Solution Provided By MoEngage
While MyDeal was looking for the most reliable partner for Push Notifications and inbox features, MoEngage came at the very top. Using MoEngage’s powerful Push Notifications suite, MyDeal was able to reach and engage more customers, while leveraging behavioural journeys to better optimise CX.
MoEngage Features and Functionalities Used
Teams at MyDeal utilized MoEngage to better understand customers and drive higher engagement by using:
Benefits Achieved Post Usage of MoEngage
With MoEngage, MyDeal was able to deepen customer understanding and were able to reach and engage more customers using Push Notifications.
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