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Engage customers like you've always known them

Create highly responsive customer groups in a matter of seconds.

Affinity Segments in < 120 Seconds
user defined

Classify customers like no one can

  • Organize customers into homogeneous groups based on their personalities, lifestyle, beliefs, and choices – as displayed across the channels.
offline-data

Speak the language of relevance

  • Reach the right customers at the right time, and take it up a notch by tailoring communication based on insights about their category, time, and usage preferences.

Build & boost affinity with custom filters

  • Craft communication that customers are more likely to engage with, by leveraging affinity filters like “predominantly”, “minimum of”, “top users or bottom users”, “least number of times”.

Classify customers like no one can

user definedOrganize customers into homogeneous groups based on their personalities, lifestyle, beliefs, and choices – as displayed across the channels.

Speak the language of relevance

offline-dataReach the right customers at the right time, and take it up a notch by tailoring communication based on insights about their category, time, and usage preferences.

Build & boost affinity with custom filters

Craft communication that customers are more likely to engage with, by leveraging affinity filters like “predominantly”, “minimum of”, “top users or bottom users”, “least number of times”.

What top brands say about MoEngage

profit rate2X

increase in conversions

quote

Affinity Segments by MoEngage helped us segment customers based on their dominant behaviour traits without any manual efforts or developer resources. The actionable nature of the feature allowed us to create highly targeted upsell campaigns within minutes. We have witnessed a 2x increase in conversion when compared with similar campaigns in the past - uplift that we can attribute to the affinity segments feature.

Amar Ibrahim

Amar Ibrahim

VP Marketing, AstraPay

Straight from the editor’s desk

Here are some actionable resources on Affinity Segments that we've curated for you

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Frequently asked questions

What are affinity segments?

It is a method of grouping customers based on their personalities, lifestyle, beliefs, and choices.

Why should I use affinity segments?

It allows you to establish an effective match between your products and the most receptive set of customers.

What are the use cases of affinity segments?

  • Use case 1:

    Identify customer's brand, category, time or usage preference to craft relevant communication that resonates the most with them.

  • Use case 2:

    Improve response rates for your new product launches, promotions or offers by reaching out to only those customers who are interested.

  • Use case 3:

    Gain customer trust and establish loyalty by delivering tailor made experiences.

What are the different filters available under Affinity segments and how can they be used?

  • “Predominantly” filter:

    If you are looking at promoting a new thriller, you would use the “predominantly” filter to identify customers who mostly prefer watching thrillers.

  • “Minimum of” filter:

    Reach out to customers who buy groceries from 1st to 5th of each month a “minimum of” 70% of the time with promo codes to encourage purchases during month end.

  • “Top and bottom users” filter:

    Filter 10% of “top users” to run referral campaigns as these are your most loyal customers.