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Gain Limitless Insights From Your Data

Connect your BI tools of choice with MoEngage and add visualization to your customer behavior data.

All data in single dashboard

  • Consolidated customer data from across multiple systems including your app, website, CRM, point of sale systems, data warehouses, and more. Open Analytics lets you access all this data in a clean schema.

Unified customer profile

  • Stitch together all your data sets to build a 360° view of your customer. You can even pull in transactional data and offline CSV files from physical stores or branches.

Go beyond standard analytics

  • We have the critical analytical tools you would need on a regular basis. But if you need to go deeper, then simply plug in any of the popular data visualization tools for advanced analysis.

All data in single dashboard

  • Consolidated customer data from across multiple systems including your app, website, CRM, point of sale systems, data warehouses, and more. Open Analytics lets you access all this data in a clean schema.

Unified customer profile

  • Stitch together all your data sets to build a 360° view of your customer. You can even pull in transactional data and offline CSV files from physical stores or branches.

Go beyond standard analytics

  • We have the critical analytical tools you would need on a regular basis. But if you need to go deeper, then simply plug in any of the popular data visualization tools for advanced analysis.

What top brands say about MoEngage

profit rate5x

increase in CTR

quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification.

Pranav Kumar

CRM head, OYO

Straight from the editor’s desk

Here are some actionable resources on Open Analytics that we've curated for you

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Frequently asked questions

What is open analytics?

Open analytics is secure data access, provided by any application or SaaS platform. The data can be accessed using programming languages or data visualization tools, which help customers in generating the required analysis.

How does open analytics work?

Open analytics platforms provides storing, managing, and accessing the data, as a service. They extract, transform, and load the data into a data warehouse. They provide capabilities to access data to the desired tools.

What are open analytics use cases?

Open Analytics helps combine and centralize data across systems. It also helps you go beyond the limitations of a tool’s capabilities by integrating business intelligence and data visualization tools.

Which teams or business units can benefit from open analytics?

All of the business units in an organization can get benefits from using open analytics. Open analytics is primarily helpful for data analysts, data scientists, product managers, and growth teams.

What data visualization tools does MoEngage Open Analytics integrate with?

Analytics tools like Looker, Power BI, Tableau, QlikView, Data Studio, Redash, and many more support direct integration with MoEngage Open Analytics.