Don’t Spend on Non-performing Campaigns

Analyze your traffic sources, session details, and customer data from one dashboard. Spend more on channels and campaigns impacting your customer lifetime value.

Get more done from a single dashboard

  • MoEngage maps acquisition attribution data to analytics of your engagement campaigns.
  • Identify the impact of traffic source on your engagement levels without switching between multiple spreadsheets and dashboards.

Identify your best customers

  • Get a bird's-eye view of the entire spectrum of your customer base — from most active to least active customers.
  • Create engagement campaigns to improve retention for least active customers.
  • Leverage your most active buyers by making them brand advocates through app store reviews and referral programs.

Get campaign analytics

  • Access insightful real-time reports of all ongoing campaigns.
  • Download custom reports and leverage insights to create campaigns that progressively drive better results.
  • Discover underperforming engagement campaigns and optimize them for better conversion.

Get more done from a single dashboard

  • MoEngage maps acquisition attribution data to analytics of your engagement campaigns.
  • Identify the impact of traffic source on your engagement levels without switching between multiple spreadsheets and dashboards.

Identify your best customers

  • Get a bird's-eye view of the entire spectrum of your customer base — from most active to least active customers.
  • Create engagement campaigns to improve retention for least active customers.
  • Leverage your most active buyers by making them brand advocates through app store reviews and referral programs.

Get campaign analytics

  • Access insightful real-time reports of all ongoing campaigns.
  • Download custom reports and leverage insights to create campaigns that progressively drive better results.
  • Discover underperforming engagement campaigns and optimize them for better conversion.

What top brands say about MoEngage

profit rate5x

increase in CTR

quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification.

Pranav Kumar

CRM head, OYO

Straight from the editor’s desk

Here are some actionable resources on Source Analysis that we've curated for you

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Frequently asked questions

What is traffic source analysis?

Traffic source analysis is the tracking and measuring of data from different acquisition sources like Google, social media, or referral links.

What are the metrics you’d evaluate for source analysis?

App installs, registrations/sign ups, engagement metrics based on behavior (ex: for ecommerce, it would be categories browsed or items added to cart).

What are some of the source analysis use cases?

Source analysis can be used to:

  • ⎯⎯ Compare any customer activity/event based on the Source/Campaign/Medium
  • ⎯⎯ Split Funnels or Cohorts by the Source/Campaign/Medium
  • ⎯⎯ Analyze Sessions/App Opens from a specific source
  • ⎯⎯ Compare Campaign Types for MoEngage Campaigns
  • ⎯⎯ Analyze Conversion and Revenue by Source

What is session analysis?

Session analysis is the observing and tracking of customer behavior everytime they launch an app, i.e. what events do they trigger and in what order.

What type of source analytics reports you can get via MoEngage?

Session Count, Conversion Count, Revenue, Avg. Session Duration, Bounce rate, Avg. Session / User, Avg. Conversion / Session etc.