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why moengage

Proactively serve your customers with Predictions

Go beyond past actions and current interests to understand your customers’ future actions!

Predictions in < 120 Seconds

Predict all of your customers’ needs

  • Leverage SHERPA, our AI engine, to predict what each of your customer needs from your brand and deliver those experiences.
    • Predict Conversions - Predict customers who are going to purchase in the next seven days. Or predict customer.
    • Predict Churn - Predict customers who are going to uninstall your App in the next two weeks.
    • Predict Dormancy - Predict customers who will not open your app or website in the next seven days.
create-your-own-predictions

Create your own predictions

  • With custom predictions, build your own predictions that can boost your business metrics. For example, with custom predictions, identify users who would reinstall your app in the next 30 days, respond to your notifications or would definitely make a purchase in the upcoming holiday sale!
prediction-quality

Prediction Quality

  • Know how effective your prediction is when tested on your data with Prediction Quality. Higher the quality, the better the prediction.
predictions-that-are-actionable

Predictions that are actionable

  • With actionable predictions, create campaigns on the go right from where you see the results of your prediction. Additionally, create segments based on the predictions results from the segmentation module for a later use.

Predict all of your customers’ needs

target-relevant-audienceLeverage SHERPA, our AI engine, to predict what each of your customer needs from your brand and deliver those experiences.
  • Predict Conversions - Predict customers who are going to purchase in the next seven days. Or predict customer.
  • Predict Churn - Predict customers who are going to uninstall your App in the next two weeks.
  • Predict Dormancy - Predict customers who will not open your app or website in the next seven days.

Create your own predictions

create-your-own-predictionsWith custom predictions, build your own predictions that can boost your business metrics. For example, with custom predictions, identify users who would reinstall your app in the next 30 days, respond to your notifications or would definitely make a purchase in the upcoming holiday sale!

Prediction Quality

prediction-qualityKnow how effective your prediction is when tested on your data with Prediction Quality. Higher the quality, the better the prediction.

Predictions that are actionable

predictions-that-are-actionableWith actionable predictions, create campaigns on the go right from where you see the results of your prediction. Additionally, create segments based on the predictions results from the segmentation module for a later use.

What top brands say about MoEngage

profit rate33%

higher conversion in the first 24 hours

quote

‘Predictions’ by MoEngage helped us get highly accurate forecasts into future customer behavior without requiring any data science or development teams. The actionable nature of the feature allowed us to create highly targeted engagement campaigns within minutes based on their (customer) propensity (high, medium, low) to perform actions. We have witnessed a 33% higher conversion and 10% higher engagement - uplifts that we can attribute to the predictions feature.

Subhadeep Chakraborty

Subhadeep Chakraborty

Growth Manager

Straight from the editor’s desk

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Frequently asked questions

How does Predictions work?

Once the Prediction is set up, with the help of AI and ML, sers in the Prediction Audience will be assigned a propensity score between 0 and 100 denoting how likely they are to perform an action or an in-action (uninstall) according to your definition.

Can you predict any custom action?

Yes, with MoEngage’s predictions, you can predict users who are going to perform a custom action that is relevant to your business.

How many predictions can you have at a time?

You can have up to 5 unique predictions live and running at any given time. You can archive an older prediction and create new predictions as well.

Can you create campaigns based on predictions results?

Yes, we can create campaigns directly from the predictions results, or save the results as a custom segment so you can use them later.

How long does it take to predict an action or inaction?

Computation for the predictions may take up to 24-48 hours for the first prediction instance. From the second prediction instance onwards, it will be available on the selected day.

How much data do I need to get started with predictions?

You can define how much data MoEngage sherpa should take to generate the prediction and set the frequency at which the prediction should be refreshed and updated propensity categories to be available. You can also define on which day of the week you want the prediction to be available.